Crissi Cook
Boulder,Colorado
Summary
Collaborative leader with dedication to partnering with coworkers to promote engaged, empowering work culture. Documented strengths in building and maintaining relationships with diverse range of stakeholders in dynamic, fast-paced settings.
Overview
16
16
years of professional experience
Work History
Sr. Director Engineering, Cloud Infrastructure Architecture
Charter Communications
02.2023 - Current
- Responsible for recruiting, developing, and managing a team of 20 engineers
- Oversaw full life cycle product development, analysis and planning related to product development, launch and deployment
- Develops financial and engineering objectives ensuring operational plans are aligned with business objectives
- Contributed to functional strategy technology
- Evaluated various architectural solutions and implementations
- Kept current with technology developments in the industry.
- Fostered work culture of collaboration and inclusion to increase morale and reduce turnover.
- Directed design and execution of business transformation initiatives to drive performance, profit optimization and growth opportunities.
- Drove strategic improvements to enhance operational and organizational efficiencies.
Strategic Account Executive
Red Hat Inc
10.2017 - 02.2023
- Managed a team of 35 for North America, MSO (Multiple Systems Operator)
- Hired to retain, maintain, and expand footprint within MSO industry
- Map comprehensive solutions that align with MSO customers long term strategic vision
- Trusted advisor to executives and focused on aligning Red Hat solutions to their business needs and assisting with the adoption of automation, container, and cloud platforms
- Cultivated channel relationships to identify new opportunities and drove new sales opportunities through strategic partners
- Coordinate information and defined client expectations with internal teams to ensure successful implementation
- Reviewed annual sales plan against existing business, analyzed markets, and developed strategies to optimize revenue and satisfy corporate sales goals.
- Negotiated agreements to develop and execute profitability strategies for key accounts.
- Generated sales activity to build functional pipeline of qualified opportunities.
- Supported continuous improvement of group strategies, program development and organizational effectiveness to drive revenue.
- Directed contract strategies, requests for proposals and key performance indicators to measure and track process and attain customer commitments.
- Traveled nationwide to visit stakeholders, prospects and existing clients, generating additional business opportunities.
Founder
Veloscale
01.2016 - 10.2017
- Co-Founded a Woman-Owned IT Consulting company that focused on simplifying & accelerating customers 'Cloud-Native Journey'
- Managed a team of 12 developers specializing in Public, Private, Hybrid cloud Platforms
- Empowered clients with the vast capabilities of cloud-based technologies, such as: Discovery & Application Analysis, Cloud and Technology Strategy, Cloud Migration, Data Center Migration and Salesforce
- Worked closely with our customers who are working towards a hybrid multi-cloud strategy, including supporting AWS, Microsoft Azure and GCP (Google Cloud)
- Focused on selling end-to-end solutions geared towards secure cloud, mobility, IoT, AI, voice, and data
- On boarded new channel partners to increase Veloscale services footprint.
- Developed marketing materials and campaigns to boost brand awareness and customer engagement.
- Networked with other businesses and customers to increase sales opportunities and contacts.
- Conducted target market research to discover customer needs and analyze competitor trends.
- Recruited, interviewed and hired new staff members and developed training materials for employees.
- Aligned organizational objectives with company mission to increase business growth and integrate work strategies.
Sr. Relationship Manager
Cambridge Computer Services
06.2013 - 07.2017
- Reported to CTO
- Hired to develop and increase new logo business in Telco & Media industry with laser focus on creating 3x quota pipeline
- Top to bottom advisor (executive suite to end user): Navigated life cycle of the deal, mapped comprehensive solution that would meet short term and long-term needs, defined client expectations with internal teams to ensure successful implementation
- Worked with and grew strategic relationships with ISVs to further penetrate accounts.
VP, Strategy & Partner Alliance
SEP Software Corp.
11.2007 - 07.2013
- Established PR, Technology Vendor and Analyst Relations (Gartner, Aberdeen, Forrester and more) to help SEP Software gain relevance in disaster recovery segments of the market
- Created and implemented a complete business development strategy that focused on partnering with technology vendors, identified trends and predicting market movement (Citrix, Microsoft, SAP, Novell, NetApp, Cisco, VMware – just to name a few)
- Hired and managed employees to maximize productivity while training staff on best practices and protocols.
- Spearheaded cross-functional initiatives across departments to achieve business goals for bottom-line profits.
- Executed GTM campaigns to build pipeline to meet revenue targets
- Managed all aspects of conference/events including speaker sessions, venue, advertising and sponsorship.
- Developed and implemented new strategies and policies in collaboration with executive partners to establish and achieve long-term business objectives, providing company with strong and sustainable organizational leadership.
- Cultivated company-wide culture of innovation and collaboration.
Skills
- Collaborative Leadership
- Creativity and Innovation
- Core Values Management
- Practice Operations Management
- Culture Transformation
- Stakeholder Relations
- Policy Development & Implementation
- Pipeline Development
- Market Understanding
- People Management
- Business Development
- Contract negotiations and Vendor Management
- Strategic & Business Planning
Professional Development
Chair, TECH IT OUT SPEAKERS COMMITTEE, THE WICT NETWORK (Women in Cable Technology) NETWORK, Denver, Colorado, USA, 03/2022 - 03/2024
Chair, ROCKY MOUNTAIN GOLF INSTITUTE, THE WICT NETWORK (Women in Cable Technology) NETWORK, Denver, Colorado, USA, 03/2023 - 03/2025
Chair, Finance THE WICT NETWORK (Women in Cable Technology) NETWORK, Denver, Colorado, USA, 09/2023 - 12/2025
Awards
Account of the year, Charter Communications, 2019 Account Executive of the quarter, RedHat Inc, March, 2019 Excellence in Client Relations, Cambridge Computer, 2015
Timeline
Sr. Director Engineering, Cloud Infrastructure Architecture
Charter Communications
02.2023 - Current
Strategic Account Executive
Red Hat Inc
10.2017 - 02.2023
Founder
Veloscale
01.2016 - 10.2017
Sr. Relationship Manager
Cambridge Computer Services
06.2013 - 07.2017
VP, Strategy & Partner Alliance
SEP Software Corp.
11.2007 - 07.2013