Cristian Gaona Ramirez
Marketing Manager
Hillsboro,OR
Summary
Experienced marketing leader with a firm understanding of market conditions, trends and positioning strategies. Background includes both traditional and digital marketing campaigns. Top-notch leadership, planning and conflict resolution skills.
Overview
7
7
years of professional experience
2
2
Languages
5
5
years of post-secondary education
Work History
Senior Marketing Manager
Audigy
Vancouver, WA
09.2022 - Current
- Led the strategic planning and execution of marketing initiatives, driving a 15% increase in brand revenue by aligning campaigns with business objectives and leveraging data insights to measure performance.
- Spearheaded educational campaigns, introducing cutting-edge technology solutions to clients and ensuring seamless adoption across the territory.
- Collaborated with engineering and product teams to create clear, compelling content that effectively communicated complex technical concepts to diverse audiences.
- Developed and presented detailed reports on key performance indicators (KPIs) to leadership, highlighting ROI and areas for continued growth.
- Oversaw the creative direction and delivery of marketing assets, ensuring consistency with the company’s brand messaging and positioning.
- Created engaging content for various social media platforms, boosting follower count and overall engagement rates.
Advertising Specialist
Comcast
Portland, OR
06.2020 - 09.2022
- Developed and executed multi-screen advertising strategies targeting high-value clients, contributing to increased market penetration and sales across the Pacific territory.
- Presented strategic pitches to major advertising agencies, focusing on product education, competitive positioning, and cross-market strategies to drive adoption.
- Leveraged Business Intelligence tools to extract actionable insights, crafting data-driven narratives that positioned products effectively in competitive markets.
- Conducted in-depth market research to identify emerging trends and opportunities, shaping go-to-market strategies that delivered strong results.
- Collaborated with cross-functional teams to ensure alignment between sales, marketing, and product teams, optimizing client solutions and maximizing ROI.
B2B Sales Representative
Comcast
Hillsboro, OR
11.2017 - 06.2020
- Managed client relationships and provided tailored solutions to meet the needs of business customers, ensuring high levels of satisfaction and retention.
- Drove sales growth by proactively identifying new business opportunities and cultivating relationships with key decision-makers in the marketplace.
- Utilized CRM and marketing automation systems to track and optimize sales performance, ensuring a streamlined approach to lead generation and customer engagement.
- Conducted competitive analysis and market research to identify gaps in the marketplace, influencing product development and sales strategies.
Education
Bachelor of Arts - Business: Marketing
Portland State University
Portland, OR 06.2016 - 08.2021
Skills
Brand Development & Management
Market Research & Analysis
Digital Marketing (SEO/SEM, PPC, Social Media)
Content Strategy & Creation
Product Marketing
Campaign Management
Customer Acquisition & Retention
Team Leadership & Collaboration
Budget Management
Stakeholder Management & Communication
Vendor & Agency Management
Timeline
Senior Marketing Manager
Audigy
09.2022 - Current
Advertising Specialist
Comcast
06.2020 - 09.2022
B2B Sales Representative
Comcast
11.2017 - 06.2020
Bachelor of Arts - Business: Marketing
Portland State University
06.2016 - 08.2021