Branden Stanley
Jacksonville
Summary
Results-driven marketing leader with extensive experience in brand management, product marketing, and digital strategy across diverse industries. Proven ability to develop and execute high-impact marketing initiatives that drive brand awareness, revenue growth, and operational efficiency. Skilled in leading cross-functional teams, managing complex projects, and delivering strategic solutions in fast-paced, competitive environments. Recognized for strong creative vision and execution, exceptional communication skills, and a reputation for professionalism, collaboration, and exceeding performance expectations.
Overview
21
21
years of professional experience
Work History
Senior Marketing Manager
Anderson Longevity Clinic
03.2025 - Current
- Built foundational brand guidelines and marketing framework for a new-to-market franchise organization, supporting growth from 0 to 16 franchise units sold in under one year.
- Led the revamp of the franchise development website, ALCfranchising.com, improving brand positioning, user experience, and franchise lead generation capabilities.
- Established, initiated and optimized business development strategies based on company targets, market data, and budget factors.
- Developed and implemented a scalable marketing infrastructure across email marketing, social media, and digital media, including platform evaluation, vetting, and onboarding.
- Manage and implement a centralized marketing roadmap to track projects from concept through execution, improving cross-functional visibility, accountability, and project delivery timelines.
- Create and manage an annual marketing calendar to support system-wide campaigns, franchise development initiatives, and local marketing efforts across the franchise network.
- Execute ongoing content strategy and production for weekly email marketing campaigns and social media initiatives to drive engagement, brand awareness, and franchise support.
- Analyze and report on KPIs to validate and demonstrate success of marketing campaigns.
Digital Brand Manager
Restaurant Brands International - Firehouse Subs
01.2023 - 03.2025
- Promoted to direct and execute marketing campaigns inclusive of new products launches, limited time offers (LTOs) and in-app exclusive promotions on the Firehouse Rewards App, FirehouseSubs.com, third party platform sites, and social media channels.
- Lead all aspects of the digital marketing process to include establishing product and marketing briefs, cross-department planning, effective creative marketing materials, communication plans, legal and compliance reviews, and setting Key Performance Indicators (KPIs) of offers, testing, and promotions.
- Oversee and approve creative assets and branded content for loyalty app, web, mobile, email, social, and digital media to ensure brand standards are met and marketing brief is in alignment.
- Research market trends and strategize with internal team members to acquire new loyalty guests, enhance the digital user experience, and test promotions that result in significantly boosting revenues.
Manager Brand Marketing – Canada
Restaurant Brands International - Firehouse Subs
01.2020 - 01.2023
- Served as marketing team lead with responsibility for developing integrated marketing campaigns and implementing go-to-market strategies, by analyzing industry trends, research, and business needs; translated into actionable, data-driven programs in new international market.
- Devised and delivered persuasive presentations on annual marketing strategies, budgets and promotional calendars to corporate leadership teams and operators.
- Enhanced brand visibility and consumer awareness of Firehouse Subs Canada, increasing new market penetration, customer engagement, and record-breaking average unit sales volume.
- Selected, on-boarded, and managed new creative agency, media group, and large format printer; elevating creative output, streamlining production of key marketing materials, and reducing overall costs for services.
Manager Brand Marketing – United States
Restaurant Brands International - Firehouse Subs
01.2018 - 01.2020
- Executed strategic marketing campaign and promotion strategies across 1,200+ locations throughout the United States.
- Collaborated with innovation, quality assurance, analytics, operations, supply chain, legal and digital teams to gather comprehensive customer insight and create, organize, and execute successful product launch initiatives.
- Generated and delivered creative product briefs to internal teams and outside partners.
- Partnered with Agency of Record (AOR) to develop and approve POP materials and packaging.
- Managed video productions, still, environmental, and lifestyle photoshoots.
Director of Marketing
Marcus Lemonis LLC – Jacksonville, FL
01.2015 - 01.2018
- Led and managed all marketing and branding functions across three food and beverage companies featured on the high-profile television series 'The Profit' (aired on CNBC).
- Supervised and mentored marketing team comprised of Photographer, Graphic Designer, and Social Media Manager.
- Implemented robust e-commerce solutions with keen focus on enhancing online presence, customer engagement, and sales.
Website Sales & Inbound Marketing Manager
VIEO Design, LLC – Knoxville, TN
01.2014 - 01.2015
- Secured new opportunities through prospecting, tenacious follow-up, product knowledge expertise, relationship building, and innovative marketing strategies that resulted in increased brand awareness, customer acquisitions, and sales revenue.
- Created persuasive presentation templates for website, inbound marketing tactics, and client ROI that resulted in streamlining overall sales proposal process.
- Served as part of a certified agency partner team utilizing HubSpot to develop and execute inbound marketing strategies for clients across multiple industries.
Digital Sales Analyst, National Accounts
E.W. Scripps – Knoxville, TN
01.2009 - 01.2013
- Negotiated contracts for digital national sales, ensuring optimal placements across 13 newspaper and 27 broadcast television sites.
- Contributed to media planning and ad placement strategies through detailed industry research and market data analysis.
- Collaborated across teams to inform digital opportunity strategies. Ensured alignment of digital sales activities with organizational goals aimed at improving efficiency and process optimization.
- Originally hired in the position of Interactive Media Designer and was quickly promoted and assumed Digital Media Specialist responsibilities.
- Charged with analyzing data, evaluating campaign effectiveness, identifying enhancement opportunities, creating budget proposals, and developing sales presentations.
- Collaborated with Account Managers and clients to generate media plans, develop retention strategies, and deliver effective digital advertising solutions.
Digital Graphic Designer
Venus Swimwear – Jacksonville, FL
01.2005 - 01.2009
- Spearheaded all marketing and creative content functions for Digital Division that included website landing pages, banner ads, and email marketing.
- Directed interdepartmental process improvement team to plan and organize projects, schedule team efforts, evaluate performance, and track objectives to maximize website user experience.
Education
Bachelor of Science - Studio Art with a concentration in Graphic Design
Florida State University
01-2005
Skills
- Strategic Marketing Planning
- Brand Development & Management
- Digital Marketing & Social Media Strategies
- Campaign Development & Execution
- Team Leadership & Development
Proficiencies
- Adobe Creative Suite
- Canva
- CapCut
- Figma
- Constant Contact
- MailChimp
- Hubspot
- Shopify
- Facebook & Instagram
- Planable
- Google Analytics
- Microsoft Office & Teams
Timeline
Senior Marketing Manager
Anderson Longevity Clinic
03.2025 - Current
Digital Brand Manager
Restaurant Brands International - Firehouse Subs
01.2023 - 03.2025
Manager Brand Marketing – Canada
Restaurant Brands International - Firehouse Subs
01.2020 - 01.2023
Manager Brand Marketing – United States
Restaurant Brands International - Firehouse Subs
01.2018 - 01.2020
Director of Marketing
Marcus Lemonis LLC – Jacksonville, FL
01.2015 - 01.2018
Website Sales & Inbound Marketing Manager
VIEO Design, LLC – Knoxville, TN
01.2014 - 01.2015
Digital Sales Analyst, National Accounts
E.W. Scripps – Knoxville, TN
01.2009 - 01.2013
Digital Graphic Designer
Venus Swimwear – Jacksonville, FL
01.2005 - 01.2009
Bachelor of Science - Studio Art with a concentration in Graphic Design
Florida State University