Senior Marketing Events Leader driving data-driven marketing programs aligned to sales priorities, delivering large-scale federal and enterprise experiences (8K–40K+ attendees) that generate measurable pipeline.
Overview
8
8
years of professional experience
Work History
SENIOR EVENTS MARKETING MANAGER, DELL
FED, CIV, FSI, AND SLG TIER 1 EVENTS
ROUND ROCK, TX
07.2025 - Current
Lead event strategy & execution: Own the end-to-end planning and delivery of federal and public sector marketing events, aligning closely with field marketing teams and ensuring seamless execution.
Manage cross-functional collaboration & vendors: Coordinate across internal stakeholders (marketing, sales, communications) and external agencies/vendors, providing direction, feedback, and ensuring all partners are aligned.
Develop and execute event and marketing strategies aligned to sales priorities, target accounts, and federal buyer segments to drive pipeline growth.
Awarded the “Game Changer” honor (May 2026) for delivering exceptional event execution through strategic leadership, cross-functional collaboration, and hands-on support, resulting in the successful Fed DC Symposium and $125M in pipeline generated.
Enhanced team performance and operations, implementing scalable process improvements, training new hires, and being consistently recognized as a top-performing contributor in a fast-paced environment.
CORE CONTENT LEAD (PAN-DELL CREATIVE ASSETS & CONTENT)
DELL
ROUND ROCK, TX
06.2021 - 07.2025
Drove cross-functional execution of Tier 1 campaigns, aligning with senior stakeholders (SVPs, product leaders, creative teams) to deliver impactful product launches and customer storytelling at scale.
Delivered award-winning marketing outcomes, earning multiple Addy Awards through strong coordination, creative execution, and performance under tight timelines.
ACCOUNT MANAGER
WUNDERMAN THOMPSON
AUSTIN, TX
12.2019 - 06.2021
Led strategic oversight of the Dell account, driving integrated initiatives across Demand Generation, Lifecycle Marketing, and Catalog to support revenue growth and customer engagement.
Directed cross-functional collaboration and client engagement, partnering with senior stakeholders and delivering executive-level presentations and QBRs to drive alignment and performance.
Contributed to business growth and team development, supporting new business strategy, conducting market research, and mentoring new hires while representing the team to executive leadership.
ASSOCIATE ACCOUNT MANAGER
WUNDERMAN THOMPSON
AUSTIN, TX
05.2018 - 12.2019
Education
Bachelor of Science - Strategic Communications, Psychology