Summary
Overview
Work History
Education
Skills
Certification
Timeline
Generic

Cristian Gomez

Dallas

Summary

Knowledgeable Strategic Business Developer with solid background in driving sales growth and developing strategic partnerships. Proven track record in implementing effective sales strategies and fostering client relationships. Demonstrated ability to lead teams, enhance sales processes, and utilize data-driven insights to achieve targets.

Overview

3
3
years of professional experience
1
1
Certification

Work History

Sales Development Manager

TrueRoll
06.2024 - Current
  • Led ABM strategy development in close coordination with marketing, sales leadership, and SDR teams, aligning high-value target accounts with company-wide GTM initiatives.
  • Personally sourced and influenced $2.6M in new business pipeline in 2024; contributed to team achievement of $4.56M in total new pipeline.
  • Surpassed all quarterly attainment targets in 2024 (Q1: 160%, Q2: 120%, Q3: 100%, Q4: 100%) and achieved 100% attainment in Q1 2025.
  • Researched, identified, and engaged key prospects across digital platforms, lead databases, industry events, and social media, fueling a robust pipeline of sales-qualified leads.
  • Partnered with marketing to craft and optimize personalized, high-conversion messaging for strategic outreach, improving engagement with Tier 1 accounts.
  • Collaborated with third-party marketing vendors to execute integrated campaigns and GTM initiatives, from concept through delivery.
  • Designed and implemented a 6-month onboarding and development program for new SDRs—resulting in the promotion of one team member to Account Executive within 6 months.
  • Oversaw end-to-end event planning including demo scheduling, travel coordination, booth design, and marketing collateral, ensuring consistent and on-brand customer experiences.
  • Produced and edited content across formats, contributing to thought leadership, brand storytelling, and campaign messaging.

Sr. Sales Development Representative

TrueRoll
01.2024 - 06.2024
  • Own end-to-end business development strategy for the U.S. region, supporting company-wide GTM goals and revenue growth initiatives.
  • Conduct deep market research across digital channels, lead databases, social platforms, and industry events to identify high-value prospects aligned with ICP.
  • Built and managed a pipeline of sales-qualified leads, resulting in $600K in new business directly sourced through outbound efforts.
  • Applied BANT methodology to rigorously qualify leads, improving pipeline efficiency and increasing sales team win rates.
  • Coordinated closely with Account Executives to book and prep high-impact discovery calls and demos, shortening the sales cycle and boosting conversion rates.
  • Acted as the bridge between marketing and sales to ensure consistent messaging, target alignment, and campaign execution across touchpoints.

Enterprise Business Development Lead (Americas)

CloudSense
08.2023 - 02.2024
  • Directed business development strategy across U.S. and Canadian markets, aligning ABM and GTM efforts with Sales and Marketing to drive sustained pipeline growth.
  • Averaged 200+ targeted outbound activities per week—including personalized emails, social touches, and cold calls—resulting in a 12% meeting conversion rate and a 30% response rate on high-intent accounts.
  • Sourced and qualified new business opportunities using LinkedIn Sales Navigator, Cognism, 6sense, Salesforce, Outreach, and HubSpot to identify buying signals and prioritize outreach.
  • Created a steady flow of sales-qualified meetings, directly contributing to multi-six-figure pipeline creation through outbound channels.
  • Delivered tailored product education and positioning to prospects, aligning CloudSense’s solutions with industry-specific pain points and business objectives.
  • Partnered with Sales and Field Marketing to accelerate deal cycles, expand reach within target accounts, and support ABM campaign execution.
  • Played a key role in scaling CloudSense’s outbound motion through continuous refinement of messaging, cadences, and persona targeting.

Associate Consultant

Oracle
04.2023 - 08.2023
  • Provided end-user one-on-one support at client locations to perform high-level solution tasks.
  • Identify and surface process, workflow, and technical questions to appropriate project team members or content owners.
  • Facilitated bi-directional feedback between the project team and end users to improve the efficiency of communication and issue resolution.
  • Provided feedback to appropriate stakeholders on system adoption and utilization.
  • Executed system adoption and/or optimization plan for clients based on utilization data and targeted outcomes.
  • (laid-off)

Business Development Representative I

o9 Solutions, Inc.
08.2022 - 02.2023
  • Drove top-of-funnel pipeline growth across the U.S. market through targeted ABM-aligned outreach, leveraging digital campaigns, event marketing, and intent-driven prospecting.
  • Executed 150–200+ multichannel outbound activities weekly—including personalized email cadences, social engagement, and calls—resulting in an average 10–12% meeting conversion rate.
  • Built and segmented prospect databases using LinkedIn Sales Navigator, Outreach.io, Salesforce, ZoomInfo, and 6sense to prioritize accounts based on firmographic fit, buying intent, and engagement signals.
  • Developed messaging frameworks tailored to industry pain points and current supply chain trends, increasing reply rates and engagement within target verticals.
  • Collaborated with Industry Sales Leaders, Account Executives, and Solution Engineers to coordinate intro meetings and product walkthroughs for high-value prospects.
  • Secured qualified meetings with enterprise-level accounts and global brands including Prada, Converse, Ross Stores, Penske Automotive, Tailored Brands, and Instacart, supporting early-stage pipeline creation.
  • Played a key role in GTM campaigns targeting retail, CPG, and automotive verticals, helping to drive awareness and brand positioning in competitive markets.

Marketing Event Coordinator

Hidalgo County
11.2021 - 08.2022
  • Led the planning and execution of over 30 community-focused events—including health fairs, vaccine clinics, and targeted focus groups—driving attendance ranging from 200 to 300+ participants per event.
  • Designed and distributed marketing materials across digital and print channels using Adobe Photoshop, Canva, and Grammarly, increasing event visibility and community turnout.
  • Managed all social media channels, crafting localized messaging and real-time updates to boost community engagement and drive awareness around public health initiatives.
  • Partnered with local community leaders, residents, and business owners to promote events and build long-term trust and participation across underserved populations.
  • Coordinated logistics, vendor outreach, venue setup, and on-site execution, ensuring each event ran smoothly and aligned with public health objectives.
  • Successfully supported cross-functional public health campaigns by aligning marketing and event strategy with key county wellness initiatives.

Education

Bachelor of Business Administration - Marketing

The University of Texas at San Antonio

Skills

  • Sales team training
  • Customer engagement
  • Team management
  • Sales presentations
  • CRM proficiency
  • Sales pipeline management
  • Campaign development
  • Market research
  • Strategic account development
  • Revenue growth
  • Sales reporting
  • Training development

Certification

  • Secondary Marketing Research Certificate May 2021
  • Outreach Prospecting Specialist September 2022
  • Marketing Tools: Outreach.io, Lemlist, LinkedIn Sales Navigator, 6Sense, Cognism, Lusha, ZoomInfo
  • CRM Tools: SalesForce, Hubspot, Pipedrive CRM, Outreach.io

Timeline

Sales Development Manager

TrueRoll
06.2024 - Current

Sr. Sales Development Representative

TrueRoll
01.2024 - 06.2024

Enterprise Business Development Lead (Americas)

CloudSense
08.2023 - 02.2024

Associate Consultant

Oracle
04.2023 - 08.2023

Business Development Representative I

o9 Solutions, Inc.
08.2022 - 02.2023

Marketing Event Coordinator

Hidalgo County
11.2021 - 08.2022

Bachelor of Business Administration - Marketing

The University of Texas at San Antonio

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