Cristina Bernal
Miami,FL
Summary
Results-driven marketing professional with an MS in Digital Media (GPA 3.8) from Lynn University. Proven success in executing data-driven digital marketing campaigns across real estate, finance, and technology sectors, including leading Mastercard campaigns for Caribbean banks. Expertise in SEO, SEM, and nurturing client relationships while consistently achieving ROI optimization. Organized multiple high-impact charity and art events, demonstrating versatility in strategic planning and execution.
Overview
7
7
years of professional experience
Work History
Agent Experience
One Sotheby's International Realty Inc.
Miami, FL
03.2024 - Current
- Served as the primary contact for over 50 agents and 100+ clients, ensuring seamless office operations and communications, which contributed to a 25% increase in agent satisfaction and productivity.
- Facilitate agent onboarding, ensuring smooth integration into company systems and processes.
- Assist with MLS listings, photography, yard signs, and compliance with brand guidelines.
- Coordinate office meetings, events, and agent training sessions.
- Manage ActivePipe email marketing tool, designing and implementing campaigns for agents.
- Provide support for transaction management platforms, marketing tools, and company resources.
- Maintain weekly listings reports, perform quarterly audits, and collaborate with leadership to ensure efficient office operations.
Digital Marketing Specialist
Mistta LLC
Weston, FL
01.2022 - 11.2023
- Collaborated in the execution of Mastercard suite in the Butterfield Bermuda Championship (PGA TOUR).
- Collaborated in conducting training sessions for employees at the financial corporation City of Bridgetown in Barbados.
- Analyzed website traffic metrics and adjusted strategies accordingly.
- Created content for websites, blogs, social media platforms, and online advertising.
- Generated reports on website performance, ad campaigns, and other key metrics.
Social Media Marketing Intern
Oneunited Bank
Miami, FL
01.2023 - 07.2023
- Analyzed data, developed reports and made recommendations based on findings.
- Identified, developed and evaluated marketing strategies based on company objectives and market trends.
- Focused on expanding social media presence by creating engaging content and leveraging data and customer insights.
- Conducted market research analysis to identify search query trends, real-time search and news media activity.
Real Estate Sales and Marketing Specialist
Unis International, Inc
Barranquilla , Colombia
06.2018 - 03.2020
- Managed real estate transactions.
- Maintained relationships with high-profile clients.
- Implemented targeted communication and sales plans for Colombian investors exploring the US market
- Collaborated creatively to develop brand content to enhance identity.
Marketing and Communications Manager
Asociación Cultural elParlante
Barcelona, España
07.2017 - 01.2018
- Researched and analyzed minority community needs to determine program goals.
- Planned and developed workshops with low-income government educational institutions for effective social change.
- Delivered high-quality communications materials to create emotional connections with target audiences.
Education
Master of Science - Communication And Media GPA: 3.8
Lynn University
Boca Raton, FL12.2023
Bachelor of Science - Communications GPA: 4.0
Universidad Del Norte
Barranquilla, Colombia03.2018
Skills
- Search Engine Optimization (SEO)
- Search Engine Marketing (SEM)
- Campaign Planning
- Adobe Creative Cloud: Photoshop, Illustrator, InDesign, Premiere
- Canva
- Zoho
- Sprout Social
- Hootsuite
- Google Analytics
- Nurture marketing
- Negotiation skills
- Social listening
- Event planning
- AI Prompting
Languages
Spanish
Native/ Bilingual
English
Full Professional
Timeline
Agent Experience
One Sotheby's International Realty Inc.
03.2024 - Current
Social Media Marketing Intern
Oneunited Bank
01.2023 - 07.2023
Digital Marketing Specialist
Mistta LLC
01.2022 - 11.2023
Real Estate Sales and Marketing Specialist
Unis International, Inc
06.2018 - 03.2020
Marketing and Communications Manager
Asociación Cultural elParlante
07.2017 - 01.2018
Master of Science - Communication And Media GPA: 3.8
Lynn University
Bachelor of Science - Communications GPA: 4.0
Universidad Del Norte
Social Work
- FAIMH: Florida Association for Infant Mental Health
- The Little Lighthouse Foundation
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