Kim Day
Seaside,OR
Summary
Seasoned Global Director with over 20 years of demonstrated ability in delivering mission-critical results. Offering outstanding communication and cross-cultural team management skills. Entrepreneurial attitude for optimal profitability. Ambitious team leader adept at creating strategic alliances with organizational leaders and effectively aligning with and supporting key business initiatives. Relentless customer advocates who promote innovative experiences that create positive impact for customers & align with business strategies. Passionate about E-commerce with an eye for innovation and conversion.
Overview
39
39
years of professional experience
Work History
Director of Global Digital User Experience
Avnet
Phoenix , AZ
08.2010 - Current
- Created first user experience group for Avnet with responsibility for increasing site usability and enhancing customer experience.
- Lead responsive redesign of entire commerce website inclusive of highly complex self serve functions.
- Key member of Digital Transformation team which delivered the role out of three major e-commerce sites with catalogs up to 5 million parts and three content sites within a 6 month window on time and within budget.
- Global lead for Avnet rebranding effort delivering 5 sites inclusive of 1 site translated to simplify Chinese within 3 month period on time.
Director E-commerce Supplier Management
Avnet
San Jose , CA
08.2010 - 10.2015
- Managed software delivery streamlining for a supplier increasing time to delivery from 3 days to 5 minutes.
- Lead for C level project in the creation of the providing Avnet with a new channel for instantaneous software downloads and a new marketplace for embedded software suppliers
- Developed community site ZedBoard.org which rolled out 15 courses and over 40k engineer course completion.
Director, Sales and Marketing, NowDirect.com
BellMicro Products
San Jose , CA
06.2005 - 02.2015
- Managed start up company with responsibility for P&L management
- Increased conversion from 1.6% to 2.5% by optimizing profitable traffic channels
- Created merchandising strategy for aged inventory driving overall site margin from 11% to 16%
Director, Sales and Marketing, E-commerce
Bellmicro Products
San Jose , CA
06.2005 - 07.2010
- Developed first B2B E-commerce site targeting three distinct personas.
- Responsible for driving sales the first year to 10 million dollars through merchandising and sales campaigns.
Director of Sales and Marketing
Cornerstone / MonitorsDirect.com
San Jose , CA
02.1998 - 07.2004
- Launched two stand-alone vendor stores allowing for additional promotional capabilities and strengthening vendor ability to provide unique offers.
- Created consumer search engine campaigns, which increased site traffic by 30% and decreased average CPC by 40%.
- Hired, trained and managed group of 14 inside tele-sales team to target SMB, Corporate, F1000 and Government customers.
Director of U.S. Sales
Monitorsdirect.com
Fremont , CA
1998 - 2004
- Managed a team of 9 Sales Managers and responsible for generating $20 million in annual sales for this computer monitor manufacturer.
- Managed the sales forecast process and consistently delivered to forecast.
- Grew monthly revenues in the U.S. from an average of $700K a month in 2002 to an average of $1.7M a month in 2003.
- Developed a factory-direct e-commerce strategy that focused on selling directly to large corporate accounts. Managed the company's transition from a traditional two-tier channel strategy to a factory-direct e-commerce model.
- Designed and implemented an e-Commerce website targeted at both consumers and business professionals. The website achieved Top 20 according to ResellerRatings, which tracked over 3000 e-commerce sites.
Education
B.S - Human Performance
San Jose State University
1992
Skills
- E-commerce B2B and B2C
- Merchandising
- Product Management
- Design Thinking
- Customer Testing
- Process Improvement
- Communities
- Marketplace
- Search Engine Optimization (SEO)
- Digital Sales
- Digital Marketing
- Content Management Systems
- P&L Management
- Strategic Planning and Execution
Timeline
Director of Global Digital User Experience
Avnet
08.2010 - Current
Director E-commerce Supplier Management
Avnet
08.2010 - 10.2015
Director, Sales and Marketing, NowDirect.com
BellMicro Products
06.2005 - 02.2015
Director, Sales and Marketing, E-commerce
Bellmicro Products
06.2005 - 07.2010
Director of Sales and Marketing
Cornerstone / MonitorsDirect.com
02.1998 - 07.2004
Director of U.S. Sales
Monitorsdirect.com
1998 - 2004
B.S - Human Performance
San Jose State University
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