Cristina Campanella
Lake Worth
Summary
Strategic healthcare sales and customer success leader with over 20 years in driving revenue growth and expanding market share. Specializes in consultative selling and account management to enhance customer engagement and retention. Translates complex AI and healthcare solutions into actionable business outcomes, streamlining processes and maximizing value.
Overview
9
9
years of professional experience
Work History
Clinical AI Strategy Executive
Microsoft
01.2024 - Current
- Generated $28M in ambient technology revenue while architecting CASE framework aligning strategic initiatives with adoption KPIs; maintained 92%+ Net Revenue Retention and grew expansion revenue 35% year-over-year
- Led Ambient AI rollouts achieving 80%+ clinician adoption within 90 days; built foundational resources for 50+ specialists enabling consistent execution, reduced time-to-value 40%, and achieved 88% feature adoption
- Currently sitting on 4 leadership teams providing insights into clinical AI adoption strategy, field execution, and customer success best practices; created specialty deployment playbooks that all regional teams are using as standardized guides
Dragon Ambient Experience Specialist
Microsoft
01.2020 - 01.2024
- Generated $8.9M in ambient technology sales (180% quota) through consultative selling and value-based customer conversations; maintained 93% retention rate and grew expansion revenue 40% through strategic account growth
- Implemented customer health scoring and proactive outreach strategies to recover at-risk revenue, grow customer lifetime value, and establish QBR cadence achieving 88% feature adoption across the portfolio
- Reduced sales cycle time 20% and increased enterprise/expansion rates 75% through data-driven account health analytics, customer engagement strategies, and process improvements that became best practices
VP, Client Relationships
CipherHealth
01.2019 - 01.2020
- Generated $2 million in revenue within one year by expanding territory and building strategic partnerships with health systems and physician groups.
- Designed prospecting and account management cadence adopted across division, integrating customer feedback into sales strategy.
- Collaborated with cross-functional teams to ensure alignment of company goals with service delivery.
Director, Business Development
Merritt Hawkins
01.2017 - 01.2019
- Grew territory revenue from $400K to $6M within two years through disciplined relationship-led sales, consultative selling, and account-based expansion, generating $1.9M in incremental revenue in less than five months
- Drove 35% increase in profitability through consultative selling and pipeline optimization; identified over 60% customer value growth opportunities across territory
- Achieved 92% retention rate while expanding market presence through strategic partnerships with hospitals and physician groups for recruitment and retention strategies
Education
B.A. - Communication, International Business
Louisiana State University
Baton Rouge, LA01-1998
Skills
Clinical AI integration
AI market strategy
Clinical transformation
Customer adoption
Predictive analytics
- Pipeline development
Account strategy
Territory growth
Executive management
Consultative selling
Accomplishments
- Worldwide Sales and Solution Awards Winner: 05/01/26
- Quota Achievement: FY25 (298%) | FY24 (145%) | FY23 (101%) | FY22 (110%)
- Microsoft Consultant of the Quarter: 12/01/25, 05/01/25, 12/01/24
- Customer Metrics: 90%+ retention | 110%+ NRR | 40% YoY expansion
- Pioneered CASE role building resources for 50+ specialists
Timeline
Clinical AI Strategy Executive
Microsoft
01.2024 - Current
Dragon Ambient Experience Specialist
Microsoft
01.2020 - 01.2024
VP, Client Relationships
CipherHealth
01.2019 - 01.2020
Director, Business Development
Merritt Hawkins
01.2017 - 01.2019
B.A. - Communication, International Business
Louisiana State University