CRISTINA CASTRO
San Diego,CA
Summary
ADMINISTRATIVE PROFESSIONAL
• Advocated for sustainable healthcare in local underserved communities by promoting over 30 COVID testing and awareness events and increasing engagement on social media by 95%
• Promoted clean energy government incentives and adoption of energy efficient home products, supporting an average of 350-850 kWh energy savings
• Participated in 20+ Costa Rican conservation and environmental clean up events and 30+ San Diego River Foundation River Rescue events repurposing and recycling 200,000+ pounds of pollution annually
• Dual MBA and MA Latin American Studies, completing Cross Border Consulting Project recommending entry into a $15 billion Mexican markets
• Bilingual, fluent in Spanish and English, excellent interpersonal skills, problem solving skills, resourceful thinker, ability to identify potential or hidden issues, strong organizational and follow-through skills
Overview
5
5
years of professional experience
Work History
Cross-Border Marine Debris Leadership Academy - Summer Program
Tijuana River National Estuarine Research Reserve (TRNERR)
07.2023 - 08.2023
- As part of a binational cohort ranging from government, NGOs, and academia, together the leadership academy actively combated marine debris and solid waste challenges that plague the Tijuana River Watershed (TRW)
- Investigated watershed dynamics and existing municipal/state/federal solid waste management policies/governance
- Improved social-ecological resilience through marine debris prevention and removal in the U.S.-Mexico border region
- Developed strategies for maintaining institutional knowledge and leadership on issues of solid waste management, particularly in situations with disrupted continuity across political transitions
- Explored the socio-ecological implications that face the current environmental status of the TRW, and focused on conflict transformation as the ideal tool towards binational coordination moving forward.
Graduate Research Assistant
SDSU Research Foundation, Communities Fighting COVID! (CFC) Initiative
10.2020 - 01.2023
- Promoted 30 CFC testing events and 2 food drives serving underserved communities across San Diego for 12 local organizations including South Bay Community Services and LIVE WELL San Diego promoting sustainable health practices
- Actively lead monthly content driven social media campaigns, highlighting COVID advocacy and community events through promotion and engagement, helping to grow CFC's social media platforms followers by about 1,000% and expanding average engagement by 95%
- Assisted with the development and publicity of a variety of community-oriented events including community health & resource fairs, through the use of informational resource flyers, social media marketing and community outreach
- Created company t-shirts featuring innovative design graphics, building upon the organization's mission, brand awareness, value propositions and celebrated reputation
- Designed CFC's partnership certification seal, bolstering partnership alliances and solidifying the COVID Care Team's 10 partnerships including: San Diego County, 211 San Diego, Casa Familiar and Union of Pan Asian Communities.
MBA Sustainable Business Development Consulting
Ogyre
01.2022 - 05.2022
- Consulted with Ogyre's Italian executive team cultivating optimal international market data and analysis for the company's green development strategy; identifying the sustainable and recycling practices of the marine litter industry within Southern California
- Presented a market entry plan for development and implementation of 22 promising business partners, 17 ocean industry contacts, 10 future networking events, 7 NGO connections and 2 potential media production partnerships; all with a focus on sustainability, competitive landscape, market readiness and brand positioning.
MBA Capstone - Cross Border Consulting Program
Advanced Superabrasives Inc.
01.2022 - 05.2022
- Identified an obtainable market in Mexico of over 800 potential business partners that would generate a potential $15 billion in revenue over 5 years
- As part of a cross border consortium of top university business schools from SDSU, UCSD, USD and CETYS Universidad, this MBA capstone consulting project assisted an American-based wheel manufacturing company in creating an international business development plan within 4 Mexican markets generating 7 new market entry actions.
MBA International Business Development Consulting
White Labs Brewing Co.
08.2021 - 12.2021
- Generated key data collection and market analysis of regulatory environment and compliance issues related to White Lab's global brewing development in the market of Ivory Coast, investigating the effects of international cultures within the areas of entrepreneurship, business dealings and communication
- Assessed the logistical and operational considerations inherent with the international brewing industry, including competitive positioning, logistics, project management, and risk management, recommending actionable options for a successful entry.
Chinese Cultural Center Internship
San Diego State University
10.2018 - 05.2020
- Vitally supported staff in planning, developing, recommending, and implementing academic and cultural activities, events and programs for the organization and upper management, across multiple San Diego County District schools, San Diego State University and San Diego City festivals
- Directed activities related to academic marketing, international education and communication, management development and foreign relations, including showcasing an informational PowerPoint on the Center's Shanghai Study Abroad program to hundreds of students across multiple course departments and campus fairs.
Education
Dual Program: MBA & MA - Business & Latin American Studies
San Diego State University
San Diego, CA05.2025
Bachelor of Arts - International Business, Spanish in Latin America Emphasis
San Diego State University
San Diego, CA05.2019
Associates - Business Administration
San Diego Miramar College
San Diego, CA05.2016
Skills
- Attention to Detail
- Multitasking
- Cultural Awareness
- Analytical Thinking
- Excellent Communication
- Office Suite Software Proficiency
- Flexible & Adaptable
- Project Management
- Public Speaking
- Analytical & Critical Thinking
- Presentation Skills
- Academic Quantitative & Qualitative Research
Languages
Spanish
Native or Bilingual
Timeline
Cross-Border Marine Debris Leadership Academy - Summer Program
Tijuana River National Estuarine Research Reserve (TRNERR)
07.2023 - 08.2023
MBA Sustainable Business Development Consulting
Ogyre
01.2022 - 05.2022
MBA Capstone - Cross Border Consulting Program
Advanced Superabrasives Inc.
01.2022 - 05.2022
MBA International Business Development Consulting
White Labs Brewing Co.
08.2021 - 12.2021
Graduate Research Assistant
SDSU Research Foundation, Communities Fighting COVID! (CFC) Initiative
10.2020 - 01.2023
Chinese Cultural Center Internship
San Diego State University
10.2018 - 05.2020
Dual Program: MBA & MA - Business & Latin American Studies
San Diego State University
Bachelor of Arts - International Business, Spanish in Latin America Emphasis
San Diego State University
Associates - Business Administration
San Diego Miramar College
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