LUANA CALÒ
San Diego,CA
Summary
Sales professional with experience in driving revenue growth and building client relationships. Strong focus on team collaboration and achieving results. Skilled in lead generation, customer relationship management, and sales negotiation. Reliable and adaptable to changing needs, delivering consistent outcomes.
Overview
15
15
years of professional experience
Work History
Inside Sales Associate
WFG Financial
01.2022 - Current
- Spearheaded consultative outreach to prospective clients, providing tailored financial solutions in a highly regulated environment.
- Built and managed a robust lead pipeline through strategic follow-up and CRM (Salesforce), increasing client conversion by 35%.
- Conducted virtual presentations and 1:1 consults to align solutions with client needs—experience applicable to CRO settings.
- Recognized for consistent top performance, adaptability, and strategic communication in a compliance-driven sales environment.
Inside Sales Consultant
SunRun
01.2018 - 01.2021
- Executed high-volume inbound/outbound campaigns, surpassing 130% of quota on average through KPI-driven sales strategy.
- Delivered educational content and virtual product demos, mirroring CRO-style client engagement.
- Collaborated with cross-functional teams to ensure seamless handoff from sales to service delivery.
- Tracked leads, metrics, and sales activity via CRM tools to support data-driven decisions and campaign refinements.
Inside Sales Representative – Pharma Division
Novartis Pharmaceuticals
01.2015 - 01.2017
- Promoted prescription medications to healthcare providers, increasing adoption by 40% through virtual and phone-based detailing.
- Surpassed sales goals consistently, achieving 150% of annual targets via scientific engagement and consultative sales.
- Developed advanced product knowledge in CNS and immunology for compliant, informed outreach.
- Partnered with marketing to customize campaigns for product lifecycle awareness and adoption.
Sales Executive – B2B/Healthcare Segment
Fastweb Spa
01.2011 - 01.2015
- Managed B2B telecom/IT sales portfolio, growing accounts by 20% YoY.
- Earned top 5% national sales ranking through targeted prospecting and solution-based selling.
- Built relationships across private clinics and IT vendors, navigating complex buying cycles.
- Conducted market intelligence to inform strategy and competitive positioning.
Education
Paralegal Certificate -
San Diego State University
San Diego, CA01.2024
Certificate - Communications
Grossmont College
San Diego, CA06.2022
IT Technical Diploma -
Istituto Tecnico Facchinetti
Milan, NM06.2006
Skills
- Inside Sales Strategy & Execution
- Client Education & Consultative Selling
- Market & Competitive Analysis
- Account Management & Retention
- CRM & Lead Conversion (Salesforce)
- Sales Target Achievement & KPI Management
Websites
Timeline
Inside Sales Associate
WFG Financial
01.2022 - Current
Inside Sales Consultant
SunRun
01.2018 - 01.2021
Inside Sales Representative – Pharma Division
Novartis Pharmaceuticals
01.2015 - 01.2017
Sales Executive – B2B/Healthcare Segment
Fastweb Spa
01.2011 - 01.2015
Paralegal Certificate -
San Diego State University
Certificate - Communications
Grossmont College
IT Technical Diploma -
Istituto Tecnico Facchinetti
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