Cristina CHIARI
NYC,NY
Summary
Strategic Head of PR & Brand Experience with 15 years of international expertise in luxury brand elevation. Skilled in managing multi-million dollar budgets and executing high-impact PR operations and large-scale experiential marketing events across diverse markets.
Overview
18
18
years of professional experience
Work History
Head of PR and Brand Experience – North America & Canada
KERING EYEWEAR
New York, NY
01.2018 - Current
- Lead the overarching PR and brand activation strategy for North America, elevating brand visibility and consumer engagement.
- Direct 35+ high-profile seasonal sales events per year, ensuring seamless operations and premium brand positioning.
- Managed regional PR agency relationships, overseeing high-tier editorial and VIP sample management to enhance brand representation.
- Optimized multi-channel PR and event budgets, overseeing portfolio of 1,000+ corporate gifts and B2C events to maximize brand presence.
Head of Marketing Centralized Channels
KERING EYEWEAR
Milan, Italy
11.2021 - 01.2023
- Developed 360 trade marketing plans for diverse channels, enhancing in-store visibility and driving sell-out performance.
- Collaborated with global brand management to align product development with market trends and consumer needs.
- Developed and executed comprehensive marketing strategies for luxury eyewear brands.
- Led cross-functional teams to enhance brand awareness and drive customer engagement initiatives.
- Analyzed market trends to identify growth opportunities and inform product positioning strategies.
Marketing and Communication – Middle East
KERING EYEWEAR
Dubai, UAE
06.2018 - 11.2021
- Developed and implemented communication strategy for Kering Eyewear portfolio across ME region, enhancing brand presence.
- Tailored global luxury standards to local cultural expectations, boosting regional brand awareness.
- Self-motivated, with a strong sense of personal responsibility.
- Worked effectively in fast-paced environments.
- Skilled at working independently and collaboratively in a team environment.
Global Senior Brand Manager Coordinator
MARCOLIN
Milan, Italy
04.2015 - 05.2018
- Managed 8 licensed brands, developed annual business plans, pricing, and distribution policies to align brand strategy with market needs.
- Led team of 4, coordinated global marketing initiatives, and reported to Worldwide Marketing Director to enhance brand visibility and market reach.
- Developed and executed brand strategies to enhance market positioning and drive product awareness.
- Led cross-functional teams to align marketing initiatives with overall business objectives and brand vision.
- Analyzed market trends and consumer insights to inform product development and promotional strategies.
Product Development and Merchandising Manager
GUCCI
Ticino, CH & Florence/New York
02.2012 - 03.2015
- Spearheaded startup of Gucci Home collection, overseeing supplier scouting, prototyping, and creative approval to establish a new product line.
- Managed liaison between Florence and New York for Richard Ginori relaunch, coordinating international collection launches and VIP collaborations to enhance brand visibility.
- Developed and executed merchandising strategies aligning with brand identity and market trends.
- Analyzed sales data to optimize product assortment and maximize inventory efficiency.
- Led cross-functional teams in launching seasonal collections, enhancing visual merchandising standards.
Licensing Product Manager & New Business
GIORGIO ARMANI spa
Milan, Italy
10.2008 - 04.2012
- Directed startup of insourced style offices for eyewear, watches, and jewelry, enhancing brand presence and operational efficiency.
- Led global launch of Armani x Samsung mobile phone, overseeing product development and coordinating international print campaign to maximize market impact.
- Managed launch of Armani Exchange eyewear in US market, establishing brand positioning and driving consumer engagement.
Education
Philosophy degree - Philosophy
Universita’ degli studi di Verona
Master - Maketing and Communication
SDA Bocconi
Skills
- Market Positioning
- Experiential marketing management
- Brand licensing management
- Strong written and verbal communication skills
- Personable and friendly
- Communications development
- Public relations strategy
- Innovative problem solving
- Budget Management
Languages
Languages: Italian (Native), English (Full Professional Proficiency).
Interests
NBA Enthusiast (focused on team strategy and performance); Live Music & Concerts (passionate about the production and logistics of global tours)
ADDITIONAL INFORMATION
Global Mindset: Extensive experience living and working in Milan, Dubai, and New York.
Timeline
Head of Marketing Centralized Channels
KERING EYEWEAR
11.2021 - 01.2023
Marketing and Communication – Middle East
KERING EYEWEAR
06.2018 - 11.2021
Head of PR and Brand Experience – North America & Canada
KERING EYEWEAR
01.2018 - Current
Global Senior Brand Manager Coordinator
MARCOLIN
04.2015 - 05.2018
Product Development and Merchandising Manager
GUCCI
02.2012 - 03.2015
Licensing Product Manager & New Business
GIORGIO ARMANI spa
10.2008 - 04.2012
Master - Maketing and Communication
SDA Bocconi
Philosophy degree - Philosophy
Universita’ degli studi di Verona