CRISTINA GIACALONE
Hauppauge
Summary
Offering strong organizational skills and commitment to learning and development in dynamic business environment. Contributes understanding of customer needs and ability to adapt to various client demands. Ready to use and develop communication and project management skills in Account Manager role.
Overview
4
4
years of professional experience
Work History
Account Manager | Brand Strategist | Writer & Editor
ET Magazine
03.2025 - Current
- Serve as primary account manager for brand and advertising partners, overseeing end-to-end campaign strategy, execution, and performance.
- Develop brand positioning, messaging frameworks, and integrated marketing strategies aligned with client objectives.
- Interview local and regional business owners and brand leaders across industries including food, fashion, pet services, fine dining, home repair, and retail to develop original editorial features, press-release style announcements, and in-depth profile stories for print and digital publication, reaching a circulation of 84,000+ readers and driving audience engagement and brand visibility.
- Collaborate cross-functionally with sales, design, and production teams to deliver cohesive campaigns on time and on budget.
- Advise clients on marketing opportunities, audience insights, and creative direction to maximize ROI and long-term brand growth.
Care Coordinator
Northwell Health
02.2024 - 10.2024
- Reported to the Director, managing strategic insurance partner relationships and optimizing the end-to-end patient communication experience.
- Executed daily high-volume outreach (150+ calls), increasing patient appointment completion rates by 40%.
- Developed and implemented a multi-channel patient communication strategy, reducing appointment no-show rates by 80%.
- Streamlined patient and provider communication workflows, driving a 60% productivity improvement.
- Managed relationships with major insurance partners including United Healthcare, Aetna, Humana, NYSHIP, and Medicare/Medicaid.
- Optimized EHR documentation processes, improving operational efficiency by 50%.
Media Planner
Crossmedia
12.2022 - 05.2023
- Managed and optimized integrated media campaigns across retail, automotive, and healthcare sectors.
- Oversaw a $2M media budget, achieving 20% cost savings through strategic optimization.
- Conducted in-depth audience and market research, improving campaign performance by 35%.
- Planned and executed omni-channel campaigns (digital, print, broadcast), driving a 40% increase in brand awareness.
- Improved campaign effectiveness by 40% through performance analysis and data-driven insights.
- Negotiated vendor contracts, reducing advertising costs by 20%.
Sales Advisor
Crossmedia
04.2022 - 12.2022
- Managed cross-industry client accounts including White Castle, Ilva Disaronno, and PNC Bank.
- Increased client spend by 15% through strategic upselling and campaign optimization.
- Maintained 90%+ client retention through proactive communication and performance-driven recommendations.
- Developed targeted cross-channel marketing proposals, driving a 20% increase in engagement and conversions.
- Led vendor negotiations with partners such as Nielsen, Social House Inc., and Power Digital, reducing costs by 15%.
Education
Bachelor of Science (BS) - Advertising & Marketing Communications
Fashion Institute of Technology (FIT)
New York, NYSkills
- Brand Strategy & Positioning
- Account Management & Client Relations
- Campaign Strategy & Execution
- Content Strategy, Writing & Editing
- Integrated & Cross-Channel Marketing
- Media Planning & Buying
- Audience Research & Analytics
- CRM & Marketing Platforms (Salesforce, HubSpot, D365)
- Vendor & Budget Management
- Microsoft Office & Excel
- Adobe Creative Suite (InDesign, Lightroom)
- Canva
- CRM & Marketing Platforms: Salesforce, HubSpot, Microsoft D365, Oracle NetSuite
- Analytics & Media Tools: Nielsen, Hootsuite
Timeline
Account Manager | Brand Strategist | Writer & Editor
ET Magazine
03.2025 - Current
Care Coordinator
Northwell Health
02.2024 - 10.2024
Media Planner
Crossmedia
12.2022 - 05.2023
Sales Advisor
Crossmedia
04.2022 - 12.2022
Bachelor of Science (BS) - Advertising & Marketing Communications
Fashion Institute of Technology (FIT)