Cristofo Romani

As a Product Designer at Ford Pro I work across multiple Storefront teams as a primary contributor to ideate, present, and deliver the following:

• Ford Pro Showroom
• Ford Pro Build & Price Configurator
• Ford Pro Vehicle Journey
• Ford Design Libraries (FDS, Hydro, FPDS)
• Fleet Site Migration
• Mentorship (UX Storefront)
• Vendor Relations and Coordination (VML, Tekion)

I lead a Product team comprised of back-end & front-end developers, visual designers, and marketers to execute solutions across multiple platforms. My team implemented User-centered strategies, designs, and testing to deliver quality experiences. I managed projects from beginning to end with agile systems (JIRA, Asana). I also created interactive wireframe designs and prototyping processes for company products.

I established expertise in UI design, UX design, and content strategy; articulated design rationales to team members, stakeholders, and executives. I continued to develop processes to maintain and enhance the company brand. I also created interactive wireframes and mockups for company products.

I developed the first comprehensive company brand while establishing experience with common design tools, namely the Adobe Creative Suite (Xd, Photoshop, Illustrator, inDesign). I also refined application and solution visuals by consulting with internal Developer and Sales teams.

I detailed recommendations to clients with individualized plans to meet business objectives. Namely, this involved providing guidance regarding developing custom solutions to maximize performance.