Crosby Gaeta
Newtown,CT
Summary
Adaptable, resilient, and resourceful marketing professional bringing executive-level expertise in marketing development, planning and execution. Expert in branding and campaign management with proven success in building partnerships and improving communications. Tech-savvy social media manager proficient in capitalizing on viral cross-platform strategies.
Overview
5
5
years of professional experience
Work History
Guest Lecturer
AMERICAN UNIVERSITY Washington
01.2019 - 01.2020
- The School of International Service (SIS) November,
- Lectured as a guest speaker for an International Crisis Management class about evaluative criteria
- Organized and created lesson plans and activities to engage the class of 27 freshman college students for 90 minutes.
Chief Marketing Officer
Nell Connect Washington
05.2022 - 10.2022
- Increased user count by 9,900%, developed and implemented innovative marketing campaigns that aligned with
- Nell’s goals and objectives, leveraging market research and consumer insights to inform decisions
- Oversaw the creation of all marketing materials; including, website content, 50+ social media posts across all platforms, 12 email marketing campaigns, and managed the execution of paid marketing programs
- Lead the development and execution of the company's marketing strategies to drive growth, increase user engagement and retention by 97%, and build brand awareness.
Peer Mentor
AU ACADEMIC SUPPORT AND ACCESS CENTER, ASAC
01.2018 - 05.2022
- Provide support for ASAC’s Learning Services program which serves one-fourth of American University's community, through applying personal experience and knowledge of campus resources to mentor incoming students who are struggling with academic concerns
- Led, managed, and spoke at the annual welcome event for new students.
Intern
The Council of Juvenile Justice Administrators
05.2021 - 08.2021
- Conducted extensive research in areas of period poverty, promising practice sites, and current standards in the Juvenile Justice field
- Wrote a grant proposal for a $1,0000 grant awarded by The Office of Juvenile Justice and Delinquency
- Prevention for their 2021 Juvenile Justice Reform Initiative
- Supported development and execution of the annual Summer Business Meeting with 350 people in attendance
- Contributed to biweekly strategy calls with Stop Solitary for Kids
- Created an updated “Yearbook Survey” on current policies and practices of CJJA’s 50+ partnering sites.
Intern
Pixeldust Studios
01.2021 - 03.2021
- Prospected potential clients directly for the management team in addition to confirming existing contacts
- Became proficient in Salesforce and Zoom Info
- Coordinated schedules of all parties involved such as the chefs and delivery people.
Sales Associate
Shop Made In DC
12.2020 - 03.2021
- Helped customers pick the perfect item from 100+ local makers from the DMV area in addition to processing returns and gift wrapping
- Helped construct the creative vision for seasonal window displays, and helped with the holiday market set up/take down/ and organization to completion
- Became proficient in using Toast and Square
VP, Standards
Alpha Chi Omega Sorority Washington
01.2020 - 01.2021
- Elected class representative for Chapter Relations and Standards Board 2018-2020
Third Party Campaign Leader
BECKY’S FUND
02.2020 - 03.2020
- Collaborated with Becky’s Fund in conjunction with my “Women’s Issues in Health” Class to create a presentation to educate the AU community about Domestic Violence Awareness and of the sexual violence resources on campus
- Strategize marketing techniques to raise over $600 for Becky’s Fund
- Collaborated 100% remotely via Zoom and other platforms
Conversation Club Leader
WASHINGTON ENGLISH CENTER
01.2020 - 03.2020
- Organized and led a weekly conversation club of 30 non-native English speakers of varying ages to foster a sense of community, resulting in many of the attendees taking the citizenship test after completing the course
- Took weekly attendance and progress reports to suggest class placement in the future
- Created and designed a new lesson plan for every week (12-week course).
Tutor
DC READS Washington
09.2018 - 03.2020
- Tutored three children from low-income families, one-on-one, during a structured after school program consisting of 32 children
- Aided with completing schoolwork while helping with their literacy skills twice a week
- Organized and led group activities such as art, meditation, and sports that fostered a welcome environment for students
- Introduced arts and crafts as a part of normal curriculum for DC Reads as a whole.
Co-owner
Max’s Homemade Cookies Washington
09.2018 - 02.2019
- Created an organic made to order cookie delivery business on American University’s campus
- Lead and coordinated the sales team who distributed over 1,000 cookies on campus to customers who ordered through an Instagram page
- Gained sales experience bringing a new product to the campus market.
Education
Bachelor of Arts - Political Science- Gender, Race, and Politics Concentration
American University School of Public Affairs
05.2022
Bachelor of Arts - Women, Gender, and Sexuality Studies
American University College of Arts And Science, Iota Iota Iota National Women's Studies
05.2022
Skills
- Audience Engagement
- Product Development
- Defining Company Vision
- Product Positioning
- Business Branding
- PR Strategy
- Strategic Planning
- Agency Selection
- Interactive Marketing
- Communications Oversight
- Client Meetings
- Capital Expenditure Planning
- C-Level Relationship Management
Timeline
Chief Marketing Officer
Nell Connect Washington
05.2022 - 10.2022
Intern
The Council of Juvenile Justice Administrators
05.2021 - 08.2021
Intern
Pixeldust Studios
01.2021 - 03.2021
Sales Associate
Shop Made In DC
12.2020 - 03.2021
Third Party Campaign Leader
BECKY’S FUND
02.2020 - 03.2020
VP, Standards
Alpha Chi Omega Sorority Washington
01.2020 - 01.2021
Conversation Club Leader
WASHINGTON ENGLISH CENTER
01.2020 - 03.2020
Guest Lecturer
AMERICAN UNIVERSITY Washington
01.2019 - 01.2020
Tutor
DC READS Washington
09.2018 - 03.2020
Co-owner
Max’s Homemade Cookies Washington
09.2018 - 02.2019
Peer Mentor
AU ACADEMIC SUPPORT AND ACCESS CENTER, ASAC
01.2018 - 05.2022
Bachelor of Arts - Political Science- Gender, Race, and Politics Concentration
American University School of Public Affairs
Bachelor of Arts - Women, Gender, and Sexuality Studies
American University College of Arts And Science, Iota Iota Iota National Women's Studies
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