Crystal De La Rosa
Austin
Summary
Detail-oriented and customer-driven professional with a strong background in real estate leasing, property management, and client relations. Successfully assists renters in finding the perfect home while maximizing occupancy rates and revenue for property owners. Skilled in lead generation/follow-up, conducting property tours, lease negotiations, and application processing. Passionate about creating a seamless and positive leasing experience for residents and property management teams, ensuring satisfaction for all parties involved.
Overview
15
15
years of professional experience
Work History
Realtor
Sage Wilson Realty
03.2015 - Current
- Successfully assisted over 400 lease clients over the past 10 years, providing expert guidance in finding and securing rental properties. Skilled in explaining and negotiating favorable lease terms for clients.
- Streamlined the leasing process for 100+ landlords. Coordinated market-ready preparations, listing management, pre-qualified leads, conducted property tours, and processed applications to efficiently and effectively secure reliable tenants.
- Maintained connections with clients with marketing follow-up plan to encourage repeat business and referrals.
- Assisted over 30 seller clients. Provided guidance on pricing, marketing, negotiations, and closing processes to maximize profits on a successful sale. Skilled in market research.
- Hosted over 80 open houses
- Guided over 20 buyer clients through their home search by providing market insights, strategic bidding, contract navigation, and negotiation advise to secure their ideal property.
Director of Operations/Realtor
Sage Wilson Realty
05.2015 - 03.2025
- Transaction Management: Coordinated transaction from contract to closing for 100+ transactions annually
- CRM Management: Created and ran the brokerage's CRM system to ensure accurate data entry, effective lead follow-up, and designed a 36-point marketing plan to optimize client relationships and new referrals. Created monthly newsletter for sent to database of 900+ clients
- Social Media Marketing: Monitored and engaged all brokerage social media accounts and website
- Event Planning: Planned and executed annual client appreciation event for 100+ clients and quarterly lead generation opportunities
- Listing Marketing: Scheduled professional photography and videography to showcase properties. Managed MLS input, ensuring accuracy across 80+ fields for optimal listing visibility. Crafted compelling listing descriptions to attract potential buyers. Designed and produced marketing brochures for print and digital distribution. Created and distributed e-flyers to maximize listing exposure. Published listings on the company website for increased online presence.
- Compliance Management: Reviewed 100+ contracts annually to ensure accuracy and adherence to legal requirements
- Staging Coordination: Coordinated and lead all staging activities for 2-5 listings/month, enhancing marketability and presentation to potential buyers
Executive Assistant to Team Leader/Director of Events
Keller Williams Realty
06.2012 - 03.2015
- Oversaw Team Leader's calendar, ensuring seamless scheduling of meetings, events, and appointments
- Managed high volumes of email correspondence, prioritizing and responding to communications in a timely manner
- Played a pivotal role in coordinating and managing the recruitment process, from sourcing candidates to organizing interviews
- Planned and executed 75+ events for over 600 agents and successfully raised all necessary funding to cover the cost of all events
Agent Services Coordinator
Keller Williams Realty
05.2010 - 06.2012
- Recruited 4-15 agents per month
- Onboarded all new agents & acclimated each agent to our systems and training
- Liaison to 75+ vendors. Responded to vendor Inquiries, coordinated marketing opportunities, vendor fairs, and lead the Vendor Program which generated over $18,000/year to office revenue
Education
Bachelors of Business Administration - Consulting
University of Texas
Austin, Texas05.2010
Skills
- Leasing and sales
- Client relations
- Property tours and inspections
- Property marketing
- Networking and prospecting
- Administrative support
- Schedule coordination
- Property research
- Database management
- Communication
- Technical Proficiency with Office Software
- Time Management
- Email Management
- Customer Service
- Event Planning
Timeline
Director of Operations/Realtor
Sage Wilson Realty
05.2015 - 03.2025
Realtor
Sage Wilson Realty
03.2015 - Current
Executive Assistant to Team Leader/Director of Events
Keller Williams Realty
06.2012 - 03.2015
Agent Services Coordinator
Keller Williams Realty
05.2010 - 06.2012
Bachelors of Business Administration - Consulting
University of Texas
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