Crystal H. Tinnen
Mebane,NC
Summary
Versatile Executive Director focused on promoting mission and increasing effectiveness of key programs. Passionate about managing and overseeing implementation of company's daily operations. Quick and firm decision-maker possessing first-rate communication and organizational skills. Recognized for successfully collaborating with management to develop work plans, financials and strategies.
Overview
2027
2027
years of professional experience
Work History
Executive Director
Foundation Senior Living
Garner, NC
2024 - Current
- Responsible for all aspects of the overall management and daily operations of the community.
- Develop and maintain lasting relationships with residents and family members and third party service vendors.
- Ensure compliance with company policies and regulatory agencies.
- Review, assess, and coordinate move in activities with families, staff, and referral sources.
- Oversee all departments within the community.
- Responsible for HR, Payroll and AP/AR.
Executive Director
Affinity Living Group
Chapel Hill, NC
2022 - 2024
- Responsible for managing daily operations including staff and resident intake, grievances, and overall management aspects.
- Develop and maintain lasting relationships with residents and family members especially during current pandemic.
- Review, assess, and coordinate move in activities with families, staff, and referral sources.
Executive Director
Affinity Living Group
Cary, NC
01.2019 - 2022
- Responsible for all aspects of the overall management and daily operations of the community.
- Develop and maintain lasting relationships with residents and family members and third party service vendors.
- Ensure compliance with company policies and regulatory agencies.
- Review, assess, and coordinate move in activities with families, staff, and referral sources.
- Oversee all departments within the community.
- Responsible for HR, Payroll and AP/AR.
Area Sales Director
Affinity Living Group
01.2017 - 01.2019
- Represented the company as the sales and marketing liaison for two of its communities.
- Conducted 30 EBDs per week for each community.
- Input information into the Matrixcare Marketing database to maintain and track internal and external sales activity.
- Initiated inter-team communication with community staff surrounding referrals, assessments and bed offers.
- Senior Area Sales Director
- Mentored Sales Directors for 10 sister communities and provided training as needed.
- Monitored Sales Directors’ weekly projections reports and Matrixcare Marketing activity.
- Reviewed and approved monthly updates to Trimester Sales and Marketing Plans for each community.
Campus Sales and Marketing Manager
Brookdale Senior Living
Chapel Hill, NC
01.2016 - 01.2017
- Conducted A-Team training for the management team to ensure that all members were comfortable with the sales process and to enhance the sales culture.
- Oversaw all internal and external marketing efforts for the campus.
- Understood the needs of current leads through continuous rapport and discovery of their interests.
Associate Executive Director
Brookdale Senior Living
Chapel Hill, NC
01.2015 - 01.2016
- Reviewed daily staffing analysis to ensure compliance with labor hours.
- Supervised community management team and all other employees.
- Served as sales leader for the community and oversaw event planning & all marketing efforts by Sales Manager.
Sales and Marketing Manager
Brookdale Senior Living
Cary, NC
01.2014 - 01.2015
- Oversaw all internal and external marketing efforts for the community.
- Responsible for the entire sales process from the initial inquiry through move in averaging five move ins per month.
- Developed relationships with leads through home and hospital visits.
- Consistently met monthly and weekly sales goals and KPIs.
- Attended and completed Brookdale School of Sales.
Reminiscence Coordinator
Sunrise Senior Living
Cary, NC
01.2012 - 01.2014
- Responsible for care and programming of the residents living in Memory Care.
- Developed and mentored team members about positive approaches and challenging behaviors in residents with dementia.
- Completed monthly assessments on residents using Yardi and SaaS programs.
- Conducted care plan meetings with families and communicated about their loved one’s care.
Administrator
Aversboro Assisted Living
Garner, NC
01.2008 - 01.2012
- Managed overall building operations.
- Oversaw facility budget, reviewed and elaborated on variances within monthly P&L statements.
- Maintained relationships with referrals sources and drove all marketing efforts.
- Responsible for recruitment, hiring, training, scheduling & counseling of all employees in the facility.
Education
Support Group Facilitator Training Certificate -
Alzheimer’s North Carolina Inc.
01-2013
Licensed NC Assisted Living Administrator - undefined
NCALA AIT Program
Raleigh, NC01-2001
Associate in Science - Geriatric Technology
Wayne Community College
Goldsboro, NC01-1997
Activity Coordinator Certificate - undefined
Johnston Community College
Smithfield, NC01-1997
Skills
- 30 years of Long Term Care experience
- 26 years of Sales and Business Development experience
- 26 years of Operations/Executive Director experience
- Proficient in Microsoft Office including: Outlook, Excel, Word etc
- Client Relations/ Retention
- HR/Recruitment Experience
- Relationship building
- Social media
- Adaptable and flexible
- Employee coaching
Timeline
Executive Director
Affinity Living Group
01.2019 - 2022
Area Sales Director
Affinity Living Group
01.2017 - 01.2019
Campus Sales and Marketing Manager
Brookdale Senior Living
01.2016 - 01.2017
Associate Executive Director
Brookdale Senior Living
01.2015 - 01.2016
Sales and Marketing Manager
Brookdale Senior Living
01.2014 - 01.2015
Reminiscence Coordinator
Sunrise Senior Living
01.2012 - 01.2014
Administrator
Aversboro Assisted Living
01.2008 - 01.2012
Activity Coordinator Certificate - undefined
Johnston Community College
Associate in Science - Geriatric Technology
Wayne Community College
Licensed NC Assisted Living Administrator - undefined
NCALA AIT Program
Executive Director
Foundation Senior Living
2024 - Current
Executive Director
Affinity Living Group
2022 - 2024
Support Group Facilitator Training Certificate -
Alzheimer’s North Carolina Inc.