Summary
Overview
Work History
Education
Skills
Timeline
Hi, I’m

Crystal Lopez

Enterprise DAM & Knowledge Platform Consultant
Brooklyn,USA
Crystal Lopez

Summary

Enterprise Content Supply Chains • AI‑Enabled Workflows • Digital Asset Management (DAM) • Taxonomy & Metadata Architecture

Strategic leader with 10+ years transforming enterprise content and knowledge ecosystems for global organizations. Expertise in AI‑enabled knowledge systems, digital asset management, taxonomy and metadata architecture, and content supply chain optimization. Proven ability to translate complex operational challenges into scalable platforms, governance frameworks, and AI‑powered workflows that reduce manual effort, accelerate content creation, and improve enterprise knowledge reuse. Trusted advisor to cross‑functional leadership across marketing, product, engineering, legal, and operations teams.

Key Impact

  • Designed and deployed AI‑assisted knowledge workflows that automated creation of scopes of work, outreach communications, and case studies, reducing content creation time by 30–80% while improving consistency across business development materials.
  • Built enterprise taxonomy and metadata frameworks enabling scalable search, reuse, and governance across complex knowledge and asset ecosystems.
  • Led DAM platform strategy and implementation for Fortune 500 organizations including Walgreens, Conagra Brands, Philips, IBM, UPS, American Express, BP, and Castrol.
  • Transformed fragmented content repositories into structured knowledge ecosystems that improved discoverability, reduced redundant content creation, and accelerated delivery of marketing and consulting assets.

Overview

15
years of professional experience

Work History

MediaLink
New York City, NY

Knowledge Manager
06.2024 - Current

Job overview

Lead the design and evolution of MediaLink’s enterprise knowledge ecosystem, integrating AI, enterprise search, and content governance to enable faster advisory workflows and reuse of institutional knowledge.

Enterprise Knowledge Platform Strategy

  • Built and operationalized MediaLink’s Knowledge Management Platform, establishing the firm’s central system for organizing, preserving, and activating intellectual property across teams.
  • Positioned the Knowledge Center as a strategic capability that breaks down knowledge silos and enables teams to discover and reuse prior work, reducing duplication and accelerating advisory workflows.
  • Led platform onboarding, training sessions, and documentation that enabled organization-wide adoption of the knowledge platform.

Enterprise Search & Platform Transformation

  • Led evaluation of next-generation knowledge and enterprise search platforms and helped drive the transition to Zeta Alpha, delivering approximately $140K in annual platform savings while improving search and AI capabilities.
  • Defined the vision for InfoLink 2.0, including semantic search, AI assistants, improved Box integration, enhanced metadata frameworks, and content analytics.
  • Coordinated pilot testing and user feedback programs to refine product functionality prior to launch.

AI Workflow Automation & Productivity Gains

  • Designed and implemented AI-powered generators that automate common advisory workflows including engagement scopes, partner outreach emails, internal briefs, and case studies.
  • Delivered measurable productivity gains across multiple workflows:
    • 65–70% average reduction in scope creation time (up to 80%+ in some cases)
    • ~50% reduction in outreach preparation and drafting time
    • 30–40% reduction in case study drafting time

Knowledge Capture Automation

  • Designed an automated workflow integrating Hive → Box → InfoLink that captures finalized deliverables when projects close, ensuring knowledge assets are consistently ingested into the knowledge base.
  • Increased the volume and quality of documents entering the system while reducing manual uploads and administrative overhead.
  • Implemented metadata-driven ingestion processes that allow teams to identify engagement participants and relevant expertise while protecting sensitive client information.

Governance, Compliance & AI Readiness

  • Developed knowledge governance standards including tagging frameworks, content policies, and permission models to support responsible use of internal knowledge.
  • Partnered with legal and technology teams to evaluate automated redaction tools that allow knowledge sharing while protecting confidential client data.
  • Established foundational governance practices to ensure knowledge assets can safely support AI-enabled workflows.

Vendor Strategy & Platform Architecture

  • Led evaluations of knowledge, AI, and search platforms, defining requirements around semantic search, metadata flexibility, permissioning, analytics, and enterprise integrations.
  • Helped shape MediaLink’s long-term architecture for AI-enabled knowledge systems and enterprise content search.

External Client Advisory (Amgen)

  • Served as DAM subject matter expert supporting Amgen’s global taxonomy initiative, translating enterprise taxonomy structures into practical implementation guidance for Adobe Experience Manager (AEM) DAM.
  • Authored metadata and tagging standards and advised on asset organization strategies to improve global asset discoverability and reuse across Amgen’s marketing ecosystem.

VML
New York City, NY

Associate Director, Marketing Technology / Digital Asset Management
02.2022 - 04.2024

Job overview

Led digital asset management strategy and platform implementations for major global brands, helping organizations transform their marketing operations and content supply chains.

  • Defined enterprise DAM strategies aligned to marketing operations, asset lifecycle management, and content governance.
  • Implemented centralized DAM platforms for Fortune 500 clients, improving asset reuse, strengthening governance, and reducing operational friction across global teams.
  • Designed scalable taxonomy and metadata models that improved enterprise asset searchability and supported structured content reuse.
  • Developed DAM implementation roadmaps including permissions models, integrations, governance frameworks, and operational workflows.
  • Partnered with creative, marketing, and engineering teams to translate business requirements into scalable platform solutions.
  • Evaluated enterprise content and knowledge platforms to support long‑term digital content strategies and operational efficiency.

Hogarth Worldwide
New York City, NY

Digital Asset Manager
01.2017 - 02.2022

Job overview

Led global digital asset management initiatives supporting enterprise marketing organizations and high‑volume content production environments.

  • Managed enterprise DAM ecosystems supporting global marketing and content production workflows.
  • Designed metadata taxonomies and controlled vocabularies that significantly improved global asset discoverability and reuse.
  • Established ingestion standards, lifecycle governance rules, and quality controls to maintain asset integrity and compliance.
  • Facilitated stakeholder workshops to identify operational challenges and translate requirements into scalable DAM solutions.
  • Delivered training programs, governance documentation, and operational playbooks to accelerate platform adoption across global teams.

Lord & Taylor
New York City, NY

Marketing Content Manager
08.2014 - 01.2017

Job overview

Managed digital asset and content operations supporting marketing campaigns for a national luxury retail brand.

  • Oversaw DAM platform administration and asset lifecycle workflows supporting multi‑channel marketing initiatives.
  • Led cross‑functional initiatives with marketing, creative, IT, and vendor teams to streamline asset distribution and campaign execution.
  • Implemented governance and access control protocols ensuring system integrity and compliance with asset usage policies.
  • Developed training programs and onboarding materials that improved adoption and operational consistency across marketing teams.

Education

St. John’s University
Queens, NY

Master of Science from Library and Information Science
06-2016

University Overview

The Art Institute of Philadelphia
Philadelphia, PA

Bachelor of Science from Photography
06-2009

University Overview

Skills

Core Skills

  • Digital asset management (DAM)
  • Enterprise knowledge systems
  • Metadata architecture & taxonomy design
  • Content lifecycle governance
  • AI-enabled workflow design
  • Enterprise search & knowledge retrieval
  • Content supply chain optimization
  • Platform implementation & integration
  • Quality assurance & system validation
  • Strategic planning & roadmap development
  • Cross-functional stakeholder leadership

Metadata & Taxonomy

  • Standards Dublin Core
  • VRA Core
  • CDWA
  • CCO
  • Getty Vocabularies

Timeline

Knowledge Manager
MediaLink
06.2024 - Current
Associate Director, Marketing Technology / Digital Asset Management
VML
02.2022 - 04.2024
Digital Asset Manager
Hogarth Worldwide
01.2017 - 02.2022
Marketing Content Manager
Lord & Taylor
08.2014 - 01.2017
St. John’s University
Master of Science from Library and Information Science
The Art Institute of Philadelphia
Bachelor of Science from Photography
Crystal LopezEnterprise DAM & Knowledge Platform Consultant