Summary
Overview
Work History
Education
Skills
Websites
Certification
Timeline
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Crystal Reynolds

Erie,CO

Summary

Results-driven Sales and Operations Leader with proven success in driving multimillion-dollar growth, expanding into new markets, and exceeding sales targets. Skilled in B2B business development, account management, and operational efficiency, consistently achieving double-digit profit margins while building lasting client relationships.

Overview

12
12
years of professional experience
1
1
Certification

Work History

Business Development Manager

Keesen Landscape
Denver, CO
01.2025 - Current
  • Built and managed a $2M pipeline in the first year, with a 42% close ratio.
  • Surpassed annual sales target of 35k by closing 400k in new business.
  • Expanded company footprint into two new regional markets, adding 22 new clients across municipal and private sectors.
  • Created and designed customized sales proposals to drive new sales.

Commercial Account Manager

Apple Roof
Denver, CO
01.2024 - 01.2025

• Expanded the company into a new Denver market, creating a $5M pipeline.

• Consistently maintained 38% profit margin on contracts.

•Designed upsell strategy with Maintenance Programs.

Business Development Manager

BrightView Landscape Services
Atlanta, GA
01.2022 - 01.2023
  • Built and managed a $5.5M pipeline across government and private B2B sectors.
  • Spearheaded presence at industry events (BOMA, IFMA), generating 40 new leads per event.
  • Streamlined sales-to-operations handoff process, reducing project startup time by 1 week.

Business Operations Manager

Rosser Roofing Solutions
Orlando, FL
01.2018 - 01.2022
  • Directed sales and operations team that consistently exceeded annual revenue targets by 40%.
  • Strengthened customer retention through relationship-building, increasing repeat business by 15%.
  • Implemented operational processes that reduced overhead costs by 27%, boosting profitability.

Sales Manager

Rosser Roofing Solutions
Orlando, FL
01.2015 - 01.2018
  • Grew team sales performance by 25% YOY, with cumulative revenue exceeding 5 million.
  • Developed training and incentive programs that improved rep close rates by 30%.

Sales Representative

Rosser Roofing Solutions
Orlando, FL
01.2014 - 01.2015
  • Closed $375K in revenue within the first 4 months.
  • Cultivated long-term client relationships, achieving 45% client retention rate.

Education

Business Acumen -

Purdue Global University
01.2020

Skills

  • Sales Growth & Pipeline Development
  • Strategic Market Expansion
  • Negotiation & Persuasion
  • CRM & Data Analytics (Salesforce, JobNimbus, Smartsheet)
  • Team Leadership & Coaching
  • Operational Efficiency & Resource Allocation

Certification

  • Microsoft Office (Word, Excel, PowerPoint)
  • Smartsheet Certified

Timeline

Business Development Manager

Keesen Landscape
01.2025 - Current

Commercial Account Manager

Apple Roof
01.2024 - 01.2025

Business Development Manager

BrightView Landscape Services
01.2022 - 01.2023

Business Operations Manager

Rosser Roofing Solutions
01.2018 - 01.2022

Sales Manager

Rosser Roofing Solutions
01.2015 - 01.2018

Sales Representative

Rosser Roofing Solutions
01.2014 - 01.2015

Business Acumen -

Purdue Global University