Crystal Vang
Summary
Creative and detail-oriented marketing professional with experience in social media management, content creation, video production, and brand storytelling. Proven ability to create engaging content, manage social media platforms, coordinate talent and content production, and collaborate across teams to support marketing initiatives. Passionate about leveraging digital media and customer stories to build brand awareness, drive audience engagement, and deliver meaningful results.
Overview
4
4
years of professional experience
3
3
years of post-secondary education
Work History
Social Media Specialist
Veterans United Home Loans
Columbia
05.2024 - 01.2026
- Developed and executed social media strategies to increase brand awareness and audience engagement.
- Managed social media accounts across multiple platforms, ensuring consistent brand messaging and audience interaction.
- Created, scheduled, and published engaging content to support marketing campaigns and business objectives.
- Monitored social media performance, trends, and audience insights to optimize content strategy.
- Maintained and managed content calendars to ensure timely and strategic content delivery.
- Wrote compelling, brand-aligned copy for social media posts, campaigns, and promotional content.
- Filmed and edited engaging video content for social media platforms, enhancing brand visibility and audience engagement.
- Managed outreach and scheduling with talent to facilitate the creation of educational content.
- Sourced and developed borrower success stories, collaborating with cross-functional teams to produce engaging video content.
- Collaborated with marketing, creative, and cross-functional teams to execute integrated campaigns.
Social Media Marketing Intern
Veterans United Home Loans
Columbia
06.2022 - 05.2024
- Created engaging content to increase brand visibility and audience engagement across social media platforms.
- Managed social media accounts and maintained consistent brand messaging.
- Monitored social media trends, conversations, and audience engagement to inform content strategy.
- Scheduled and published content to maintain a consistent online presence.
- Uploaded and optimized content across multiple social media platforms.
- Developed and managed social media content calendars to support marketing goals.
- Wrote compelling, brand-aligned copy for social media posts.
- Edited video content to enhance audience engagement and brand storytelling.
- Collaborated with cross-functional teams to execute marketing initiatives and campaigns.
Education
Bachelor of Science - Marketing
University of Missouri
Columbia, MO 08.2019 - 12.2022
Skills
- Social Media Strategy
- Content Creation & Content Planning
- Social Media Management
- Copywriting & Content Writing
- Video Production & Video Editing
- Talent Outreach
- Content Calendar Management
- Social Listening & Trend Analysis
- Brand Storytelling
- Cross-Functional Collaboration
- Adobe Creative Cloud
- Canva
- Meta Business Suite
- CapCut
Timeline
Social Media Specialist
Veterans United Home Loans
05.2024 - 01.2026
Social Media Marketing Intern
Veterans United Home Loans
06.2022 - 05.2024
Bachelor of Science - Marketing
University of Missouri
08.2019 - 12.2022