Sales and client engagement professional with specialization in consultative sales and account management. Proven ability to build long-term client relationships through tailored solutions, consistently exceeding performance goals in high-touch environments. Currently pursuing post-baccalaureate studies in psychology to improve access to mental healthcare.
Overview
9
9
years of professional experience
1
1
Certification
Work History
Founder & Owner
Grit Performance Training, LLC
04.2024 - Current
Built and managed independent coaching business through relationship-driven client acquisition, referrals, social media, and community events, fostering a loyal client base.
Developed long-term client relationships, with many clients maintaining engagement for 2+ years through personalized coaching and accountability, enhancing client retention.
Conducted consultative client onboarding conversations to identify goals, barriers, and individualized needs, tailoring services to support long-term retention and measurable outcomes.
Managed business operations including marketing, scheduling, client experience, and performance tracking, driving strategic growth initiatives.
Personal Trainer & Equifit Specialist
Equinox Sports Club
08.2023 - 12.2025
Managed a portfolio of 20 recurring clients and delivered 110–120 sessions monthly while consistently exceeding retention expectations and achieving top-tier club ranking within 60 days.
Conducted fitness assessments to identify member goals and challenges, successfully converting prospective clients into long-term personal training relationships.
Sold personal training packages through relationship building and customized recommendations, enhancing client accountability and satisfaction.
Served as an Equifit Specialist, assessing member needs and matching clients with trainers aligned to their personalities, goals, and specialized support needs to improve engagement and outcomes.
Applied motivational interviewing and behavioral coaching techniques to support long-term adherence and habit formation, driving client success.
NFL & NBA Pro Dance Athlete
Golden State Warriors / Washington Commanders
04.2017 - 08.2023
Co-captained the team and represented it at the 2020 Pro Bowl, acting as a liaison between fans, community stakeholders, and organizational leadership.
Balanced elite athletic performance with full-time professional roles, showcasing resilience and adaptability in high-performance environments.
Led team initiatives and mentored peers in performance preparation, fostering accountability and collaboration.
Senior Associate, Communications
The Aspen Institute
09.2021 - 04.2022
Managed communications for national postsecondary initiative, translating complex policy information into clear narratives that informed diverse stakeholders.
Utilized KPI tracking and performance analysis to improve digital engagement metrics by over 50%.
Partnered cross-functionally to streamline operational workflows and enhance communication systems.
Manager, Digital Engagement
KABOOM!
10.2018 - 10.2021
Managed end-to-end digital projects, utilizing data-informed decision-making to enhance campaign effectiveness and expand organizational reach.
Developed audience-centered communications strategies that increased engagement and advanced mission impact.
Led digital fundraising initiatives, including record-breaking COVID-19 campaigns that generated over $90K through targeted outreach and audience engagement.
Premium Account Executive
Washington Commanders
12.2016 - 10.2018
Managed premium client relationships through a full-cycle consultative sales process, including prospecting, relationship management, retention, and contract execution.
Consistently met quota while building trust with high-value stakeholders and delivering tailored solutions to meet client goals.
Collaborated with internal teams to create and implement retention strategies, seasonal campaigns, and client engagement initiatives that enhanced client satisfaction.
Achieved promotion within 90 days by exceeding sales targets and demonstrating consistent revenue growth.
Education
Certificate - Psychology
Columbia University in The City of New York
New York, NY
01-2026
B.A. - Public Relations
Virginia Polytechnic Institute And State University (Virginia Tech)
Blacksburg, VA
12-2016
Skills
Consultative sales
Client retention
Relationship management
Stakeholder engagement
KPI evaluation
Market analysis
Digital marketing strategies
Digital marketing tools
Team development
CRM systems
Web development
User experience design
Creative software
Certification
National Academy of Sports Medicine (NASM) – Certified Personal Trainer