Cullen Daley

Clients include Medical Start-ups, AAIS (American Association of Insurance Services), Option Care Home Infusion, Walgreens, and Turn Medical / Contracted to revitalize all marketing campaigns and visual communications, streamline workflow and manage all creative content.

• Led creative and marketing communications initiatives for Turn Medical’s brand launch, resulting in 1,600% + social media followers and 1,200% + website traffic
• Designed innovative creative strategies to raise brand awareness and engagement for organization.
• Introduced workflow and project management system for optimum productivity and output, using creative briefs to channel corporate requests into visual communications
• Provides C-Suite and Leadership Teams with clean, storytelling solutions of presentation designs
• Orchestrated client’s visual identity—and added messaging standards—into Sales and Marketing support, resulting in increased consistency and earning unprecedented 100% accreditation score
• Received commendations from fellow staff for providing effective, fresh ideas and techniques to current designs and communications
• Monitored industry trends to keep creative materials fresh and engaging.

Global spin-off medical device company / Hired to act as North American brand ambassador for positioning and awareness for North America, revitalize intake marketing services process, and strategically increase ROI for campaigns and trade shows.

• Led creative team, guided visual content creation, and directed design strategies across all marketing channels in alignment with brand identity, resulting in consistent visuals, surpassed ROI, and increased awareness in healthcare market
• Took charge of company-wide rebranding initiative, delivering all 700+ sales and marketing materials, website, videos, and event booths on time and 20% under budget—achieved by building custom “real-time” workflow process
• Raised team's level of output by over +300% for North American Marketing Communications team with implementing new project management system and workflow process
• Provided fresh, engaging designs to high-level internal and external presentation decks
• Guided development of creative strategies that were channeled into advertising, informational webinars and blogs, direct marketing, trade shows and events, promotions and social media, resulting in increased return on investment of +278% and attendance of +302%
• Partnered with external agencies as needed on creative execution, content and quality support

Global leader for assurance, tax and advisory / Hired to lead the 5-person creative team for all U.S. creative initiatives, including national campaigns, professional sports partnership marketing, trade shows, and corporate rebranding.

• Enthusiastically mentored, motivated and empowered creative staff through proliferation of high-level initiatives, resulting in high-performing team with 100% satisfaction feedback
• Drove education initiative for Marketing team on effective creative brief execution and writing, ensuring clear direction and communication on 100% of Grant Thornton partner requests
• Adapted global Grant Thornton Brand by introducing updated color palette and iconography based on market trends
• Effectively managed external creative agencies as needed with precise direction and timely approvals for time-sensitive project requests, driving direction for seamless branding
  and messaging
• Led design and promotion of website redesign for unified and simplified brand experience, increasing site visits by over 250% and social media followers by 135%

Health care publication agency / Administered extensive daily supervision to 6-8 creative services direct reports for maintenance of world-class health care publications.

• Publication redesign won Gold award at 2011 Health Care Communicators of San Diego Finest Awards event, which recognizes outstanding work among health care marketing and communications professionals in San Diego
• Maintained collaborative work relationship with Editorial, Account Management, and Production teams for smooth workflow process, as well as process improvement
• Empowered direct reports with introducing digital designs and visual solutions to publications, resulting in 200% new business prospects
• Hired, developed and managed creative services team of internal employees and freelancers
• Produced aesthetically pleasing, easily producible and fresh creative content