Curtis Morter
Bancroft,WI
Summary
Automotive Operations Leader with 25 years of experience improving dealer performance, implementing new retail workflows, and driving adoption of digital tools across sales, finance, and operations. Proven ability to guide dealerships through process change, troubleshoot platform issues, and collaborate with cross-functional teams to improve digital retail execution. Expert in contract compliance, workflow optimization, and coaching dealer personnel to achieve measurable performance gains. Bringing deep automotive leadership experience to support General Motors' Digital Retail Platform (DRP) through structured dealer enablement, platform training, and continuous improvement.
Overview
25
25
years of professional experience
Work History
FINANCE MANAGER
Stevens Point Auto Center (Rydell Auto)
Stevens Point, WI
05.2025 - 04.2026
- Supported digital and in-store financing workflows, ensuring smooth transitions between DRP steps and contract execution.
- Troubleshot deal-flow bottlenecks and coached sales/finance teams on digital documentation accuracy.
- Maintained 100% compliance across digital contract packages, reducing rework and improving lender satisfaction.
- Strengthened alignment between sales, finance, and administrative teams to improve DRP workflow consistency.
TEAM LEAD (SALES & FINANCE)
Bergstrom CDJR/Ford
Oshkosh, WI
06.2023 - 04.2025
- Partnered with GM and VP-level leadership to meet digital and in-store performance benchmarks.
- Trained Sales Advisors on DRP workflows, structured negotiation, and multi-step closing processes.
- Analyzed daily operational metrics to identify workflow gaps and improve digital conversion rates.
- Managed trade-in valuations using market-analytics tools (vAuto) and supported digital inventory configuration.
GENERAL MANAGER
Gross Ford
Spencer, WI
03.2019 - 11.2022
- Led full dealership operations, integrating DRP tools across sales, service, and parts.
- Implemented data-driven KPIs to improve departmental accountability and digital process adoption.
- Improved inventory accuracy and digital merchandising through structured workflow controls.
- Built strong customer and community relationships, achieving industry-leading CSI scores.
SALES / FINANCE MANAGER
Homerun Auto Group
Rhinelander, WI
04.2016 - 02.2019
- Oversaw compliance for digital and in-store financial workflows, ensuring audit-ready documentation.
- Adapted sales processes to evolving DRP standards and regulatory requirements.
- Resolved complex titling and out-of-state digital transaction issues to maintain seamless deal flow.
OPERATIONS MANAGER / ARBITRATION MANAGER
ADESA Auto Auction
Portage, WI
06.2012 - 10.2015
- Managed operations across six departments, optimizing workflow efficiency and digital process alignment.
- Mediated complex B2B contract disputes, improving partner satisfaction and operational continuity.
- Enforced corporate, state, and federal compliance across all operational lines.
SALES CONSULTANT
Courtesy Motors
Stevens Point, WI
07.2008 - 05.2012
- Executed structured, consultative sales processes to exceed monthly volume targets.
- Supported inventory marketing, regional product locating, and daily operational execution.
SALES CONSULTANT / STORE MANAGER
Greg Ellious Motors
Wisconsin Rapids, WI
09.2001 - 06.2008
- Managed full sales cycle, financing structures, and customer follow-up protocols.
- Oversaw daily store operations and built a strong local client base through consistent relationship management.
Education
Business Management & Human Resources
Mid-State Technical College
Stevens Point, WIHigh School Diploma -
Almond-Bancroft High School
Almond, WISkills
- Digital Retail Platform Support
- Dealer Workflow Optimization
- Platform Adoption & Training
- Cross-Functional Collaboration
- Retail Process Troubleshooting
- Compliance & Documentation Accuracy
- Performance Metrics & Reporting
- Dealer Relationship Management
Timeline
FINANCE MANAGER
Stevens Point Auto Center (Rydell Auto)
05.2025 - 04.2026
TEAM LEAD (SALES & FINANCE)
Bergstrom CDJR/Ford
06.2023 - 04.2025
GENERAL MANAGER
Gross Ford
03.2019 - 11.2022
SALES / FINANCE MANAGER
Homerun Auto Group
04.2016 - 02.2019
OPERATIONS MANAGER / ARBITRATION MANAGER
ADESA Auto Auction
06.2012 - 10.2015
SALES CONSULTANT
Courtesy Motors
07.2008 - 05.2012
SALES CONSULTANT / STORE MANAGER
Greg Ellious Motors
09.2001 - 06.2008
Business Management & Human Resources
Mid-State Technical College
High School Diploma -
Almond-Bancroft High School