Cyle Perez
San Antonio
Summary
Results-driven public relations leader with extensive experience enhancing visibility for consumer brands and cultural institutions in entertainment, tourism, and nonprofit sectors. Skilled in media relations, crisis communications, and integrated storytelling. Delivers impactful earned media while bolstering brand reputation and community trust.
Overview
9
9
years of professional experience
Work History
Regional Manager of Public Relations
Six Flags Entertainment Corporation
12.2024 - Current
- Lead regional public relations strategy for six Six Flags parks across Texas, overseeing media relations, influencer partnerships, crisis communications, and executive messaging.
- Serve as primary spokesperson, representing the brand across broadcast media, live events, and community engagements.
- Built high-impact relationships with media, creators, nonprofit leaders, and community stakeholders to enhance visibility and strengthen brand reputation statewide.
- Drove earned media and announcement campaigns; developed press materials, talking points, and launch events to maximize exposure for major initiatives.
- Partner cross-functionally with marketing, social, and park leadership to deliver integrated, consistent brand storytelling.
- Led nonprofit and community engagement initiatives, aligning charitable partnerships with corporate priorities to foster community support and brand advocacy.
Senior Director of Public Relations & Integrated Marketing
San Antonio Zoo
11.2021 - 12.2024
- Secured national and international earned media including Forbes, The Washington Post, The New York Times, and BBC.
- Led public relations, integrated marketing, and crisis communications, enhancing visibility and engagement for a major tourism and cultural institution.
- Oversaw communications and social media teams, engaging an audience of 6+ million followers across key platforms to drive brand awareness.
- Acted as on-camera and public spokesperson, effectively representing the organization to media, events, and community audiences.
Marketing Project Manager
Texas Public Radio (TPR)
11.2016 - 11.2021
- Led marketing and social media initiatives that increased brand awareness and community engagement, contributing to membership growth.
- Produced flagship programs and revenue-generating events, such as The Source and Worth Repeating, enhancing overall organizational visibility and engagement.
Education
Leadership San Antonio, Class 48 - Year of Service
Greater San Antonio Chamber of Commerce & The San Antonio Hispanic Chamber
01-2024
Bachelor of Business Administration - Marketing
The University of Texas at San Antonio
01-2016
The Disney College Program -
Walt Disney World
01-2013
Skills
- Media Relations & Earned Media
- Crisis Communications
- Executive messaging
- Public spokesperson
- Brand Reputation Management
- Campaign strategy
- Marketing strategy
- Influencer partnerships
- Community & Nonprofit Engagement
Media Impact (Last 12 Months)
- 1,740+ earned media mentions
- 7.1B editorial reach
- $65.7M Advertising Value Equivalency (AVE)
- National and international coverage including NBC News, Good Morning America, People, The Washington Post, BBC, Newsweek, and more
- Full coverage report: Meltwater Snapshot (Link available upon request or via portfolio)
References
- Tim Morrow, (210) 825-9011, President & CEO, San Antonio Zoo
- Jeffrey Siebert, (210) 200-9556, Regional General Manager, Six Flags Entertainment Corporation
- Kristin Fitzgerald, (856) 602-7330, Regional Director of Public Relations, Six Flags Entertainment Corporation
Community And Industry
- Texas Travel Alliance – Instructor & Panelist
- San Antonio Hotel Lodging Association Panelist
- Alamo Area Hospitalist Industry Panelist
- Visit San Antonio Committee Member
- Leadership San Antonio Class 48 Alumni
- 24’ Outstanding Young San Antonian (Rotary Club of San Antonio)
Emcee Events
- Texas Fashion Industry Awards
- River Aid San Antonio Gala
- Six Flags Over Texas 65th Anniversary Opening Ceremony
- Schlitterbahn New Braunfels 2026 Attraction Announcement
- Ambassador Theatre Group, North America Company Day Panelist
- Leadership San Antonio Civic Engagement Panel
- San Antonio Zoo Entrance Grand Opening
- San Antonio Zoo Naylor Savannah Grand Opening
Timeline
Regional Manager of Public Relations
Six Flags Entertainment Corporation
12.2024 - Current
Senior Director of Public Relations & Integrated Marketing
San Antonio Zoo
11.2021 - 12.2024
Marketing Project Manager
Texas Public Radio (TPR)
11.2016 - 11.2021
Leadership San Antonio, Class 48 - Year of Service
Greater San Antonio Chamber of Commerce & The San Antonio Hispanic Chamber
Bachelor of Business Administration - Marketing
The University of Texas at San Antonio
The Disney College Program -
Walt Disney World