Summary
Overview
Work History
Education
Skills
Accomplishments
References
Timeline
Generic

Julia L. Curry

New York,NY

Summary

Dynamic Public Relations leader with a proven track record for driving results at Kate Spade New York, excelling in global communications and VIP marketing. Expert in media campaign development and strategic brand narrative crafting, with a flair for creative thinking and collaborative leadership. Achieved significant progress in brand visibility and cultural relevance, driving unparalleled earned media coverage for the global lifestyle brand.

Overview

10
10
years of professional experience

Work History

Senior Director, Global Public Relations + VIP

Kate Spade New York
New York, NY
01.2017 - Current
  • Formulate and implement global communications strategies that align with brand and business goals.
  • Develop initiatives to boost visibility and resonate with target audiences.
  • Position Kate Spade as unique in the competitive landscape by ideating initiatives and crafting narratives that drive interest and excitement for the brand.
  • Build a community of VIP ambassadors who align with brand values and elevate brand perceptions.
  • Develop comprehensive corporate communications strategies to enhance brand reputation.
  • Drive thought leadership opportunities to elevate executive profiles and visibility.

Account Director, Fashion / Accessories Division

Paul Wilmot Communications
New York, USA
12.2014 - Current
  • Managed various account teams within fashion and accessories divisions.
  • Developed and executed PR strategies and initiatives, inclusive of seasonal campaigns, designer collaborations, events, product launches, national and regional brand announcements, and more.
  • Directed the creation of all public relations materials, including press releases, key messaging, and interview preparation documents.
  • Cultivated editorial relationships to achieve prominent placements, to drive brand heat.
  • Contributed to pitching and securing new business for the agency.

Education

Bachelor of Arts Degree - History

Davidson College
Davidson, NC
01-2008

The Hotchkiss School
Lakeville, CT
01-2004

Skills

  • Collaborative leadership
  • Media campaign development
  • Driving earned media coverage
  • Strategic and adept at crafting brand narratives
  • Creative thinking
  • Team building and motivation
  • Excellent written and verbal communication skills
  • Crisis communications
  • Dealing with ambiguity

Accomplishments

  • Appointed to the Tapestry 2024 Emerging Leadership Program (endorsed by Chief Marketing Officer).

References

References available upon request.

Timeline

Senior Director, Global Public Relations + VIP

Kate Spade New York
01.2017 - Current

Account Director, Fashion / Accessories Division

Paul Wilmot Communications
12.2014 - Current

Bachelor of Arts Degree - History

Davidson College

The Hotchkiss School
Julia L. Curry