Cynthia Paez Bowman
Writer
Las Vegas,NV
Summary
Veteran writer enthusiastic about delivering engaging fact- and researched-based content. Highly effective at working a clear narrative with SEO practices in mind. Proficient in research, writing and timely delivery as well as editing and developing new content verticals.
Overview
18
18
years of professional experience
2
2
Languages
Work History
Data Reporter/Project Manager
The Points Guy
01.2022 - Current
- Developed the Points Guy's travel data reporting vertical from the ground up in order to position The Points Guy as a leader in travel industry news and special reports
- Work closely with various departments within TPG including editorial, PR, social media, email marketing, SEO, design, data science, dev ops and more to create a separate, objective reporting division of industry news targeting consumers as well as other media companies and journalists
- Write and submit accurate, engaging, and fact-checked stories and data reports
- Analyze collected data to discover, forecast and report travel trends
- Foster relationships with think tanks, industry and governmental sources and market research firms
- Work with developers to build a searchable historical database for the large amounts of collected travel data so other TPG writers and departments could access the information independently
- Learn and research new digital data visualization concepts
- Provide talking points and special reports to TPG spokespeople they could use in interviews
- Participate in the design of graphics and social media visuals that accompany the data reports
- Work with TPG partners and affiliates on special reports
Freelance Contributing Content Writer
Various
01.2006 - 04.2022
- Utilized exceptional writing, editing, and proofreading skills to produce engaging and error-free content
- Wrote and edited high-quality and often visually impactful content
- Provided story ideas and completed content in a fast-paced environment
- Conducted interviews with subject matter experts to add value and credibility to articles
- Performed keyword research to optimize content for SEO
Education
Bachelor of Arts - International Business And Journalism
Skills
SEO knowledge, expert level
Photoshop, photo editing and photography skills
Web Design (HTML, PHP, CSS)Asana, Basecamp, CoSchedule, Hubspot, Kajabi, Trello experienceEditingEditorial calendar creationMicrosoft SuiteSocial MediaInformation analysis
Research and due diligence
Personal interviews
Accomplishments
Former clients include:
- Automotive: Cars Direct, Cheat Sheet, Insurance.com
- Business and Finance: Bankrate, Brex, Business Insider, Business Jet Traveler, Cheat Sheet (Investments), CNET, Creditcards.com, GOBankingRates, MSN, Next Advisor, Student Loan Hero, Yahoo Finance
- Food & Wine: Food & Leisure, Wine Geographic
- Health & Wellness: Healthline, Shine Medicine
- Home/Interiors: Freshome, MyMove, This Old House, Western Interiors
- Travel: Celtic Life Magazine, Open Skies Magazine (Emirates Airlines)
Timeline
Data Reporter/Project Manager - The Points Guy
01.2022 - Current
Freelance Contributing Content Writer - Various
01.2006 - 04.2022
American University - Bachelor of Arts, International Business And Journalism