Cynthia E Hommer
Mound,MN
Summary
Progressive healthcare leader with 25 years of experience in the healthcare industry, including product roles, sales leadership, relationship management, and operational excellence. Deep expertise in utilization management (UM), case management (CM), behavioral health, and payer markets. Recognized for driving customer-centric strategies to achieve organizational objectives and client satisfaction while significantly improving revenue growth. Numerous academic publications demonstrate thought leadership in consumer engagement, case management, and holistic care approaches.
Overview
25
25
years of professional experience
1
1
Certification
Work History
Vice President of Sales / HearstLab Scout
MCG Health
04.2022 - Current
- Provide sales leadership for the Payer Sales Team, driving revenue generation and retention across payer markets.
- Support and augment National VPs’ strategic vision, collaborating across departments and with external partners.
- Led the ODG Sales team (2023–2024) and East Regional Payer/Provider Sales team (2022–2023)
- Collaborate with Account Management, Marketing, Product, Finance, and Legal for effective cross-departmental initiatives.
- Build and manage high-performing payer sales team, including recruitment, onboarding, and mentoring.
- Developed talent through effective coaching, training, including succession planning that resulted in promoting a team lead.
- HearstLab scout since 2022, mentoring female-led startups on sales strategy and payer acumen. Most notably MD Ally, a Hearst Lab success story that is on their Series A round of funding.
- Mentor to MHK sister company Sales Executive & VP of Strategic Accounts
Vice President of Sales
Medical Review Institute of America
03.2021 - 04.2022
- Led growth initiatives for National and Strategic Accounts, achieving $7.8M in 2021 (218% of quota).
- Designed and executed mental health awareness initiatives, enhancing profitability while meeting market trends.
- Exceeded Q1 2022 quota targets by 72% before transitioning to MCG Health.
National Sales Director
MCG Health Inc.
08.2017 - 02.2021
- Directed sales and retention strategies for National and Strategic payor clients, achieving 256% of revenue targets ($8.1M) in 2020.
- Managed renewals worth $20M, exceeding quota by 102%.
- Contributed to Sales Advisory and Culture Committees to foster innovation and organizational development.
Principal, Total Health Management Consultant
Mercer
11.2016 - 06.2017
- Advised complex client engagements, creating total health management programs focused on wellness and emotional well-being.
- Exceeded quotas for consulting projects while meeting billable hour targets.
- Evaluated EAP, Behavioral Health, and Wellness initiatives for large-scale employers to demonstrate ROI.
Account Director
MCG Health Inc.
01.2014 - 11.2016
- Spearheaded growth and retention strategies for National and Strategic accounts with complex payer needs.
- Promoted from Senior Account Executive within one year.
- Selected for Hearst Health Innovation Lab’s Lean Start-Up Methodology training to support market growth.
Senior Director, Health Products and Services
UnitedHealth Group
04.2003 - 01.2014
- Progressed through leadership roles, from Utilization Review Clinician to Senior Director of Health Products and Services.
- Promoted from Director to Senior Director, Health Products and Services in 2011. Responsible for design, implementation, and execution of innovative pilot programs for Medicare Supplement Insured Members. Leadership role in driving key transformative benchmark initiatives for UHC’s marquee client AARP.
- Manager, Clinical Product Development 2007. Responsible for driving products and services to support “best-in class” member experience to strategically differentiate the Medicare Supplemental Insurance Program. Involved in scoping innovative benefit design models to guide insurance product development. Vendor management/oversight of contracted business units across United Health Group/Optum and external vendors.
- Clinical Program Manager 2006. Responsible for design and implementation of a co-developed behavioral health program with one of UHC’s key regional payer customers Medica in MN. Designed quality measures for the performance improvement project (PIP) Was instrumental in teaming with network services to drive innovative payment model with state, county, and health plan funding.
- Utilization Review Clinician 2003. Responsible for conducting inpatient and outpatient utilization review with hospital facilities and mental health providers.
Mental Health Therapist
Volunteers of America
05.2000 - 03.2006
- Delivered therapeutic mental health services, conducting assessments and collaborating with interdisciplinary teams.
Education
Master’s - Clinical Social Work
University of St. Thomas
Saint Paul, MN01.2000
Bachelor of Arts - Psychology
North Park University
Chicago, IL01.1994
Skills
- High-Performing Team Leadership
- Mentorship
- Account Management & Sales Leadership
- Growth Mindset
- Relationship Management
- C-Suite Engagement
- Planning and Execution
- Product Innovation
- Sound Decision Making
- Resilence
Certification
- Licensed Independent Clinical Social Worker (LICSW), Minnesota, 2003, Present
Affiliations
- • Member, Women Business Leaders (WBL) of U.S. Healthcare Industry | 2016–Present
- • Member, National Association of Social Workers (NASW) | 2011–Present
- • Former Advisory Board Member, Women in Leadership (WIL), Minnesota State University | 2021–2022
Timeline
Vice President of Sales / HearstLab Scout
MCG Health
04.2022 - Current
Vice President of Sales
Medical Review Institute of America
03.2021 - 04.2022
National Sales Director
MCG Health Inc.
08.2017 - 02.2021
Principal, Total Health Management Consultant
Mercer
11.2016 - 06.2017
Account Director
MCG Health Inc.
01.2014 - 11.2016
Senior Director, Health Products and Services
UnitedHealth Group
04.2003 - 01.2014
Mental Health Therapist
Volunteers of America
05.2000 - 03.2006
Bachelor of Arts - Psychology
North Park University
Master’s - Clinical Social Work
University of St. Thomas
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