Cynthia M. Anaya
Houston
Summary
Upbeat, dependable writer with more than 14 years of professional experience crafing copy for various platforms and topics. Exceptional time manager and researcher with highly effective communication skills. Ability to thrive both independently or as part of a team.
Overview
14
14
years of professional experience
Work History
Web Content Specialist
UTMB Health
Galveston
04.2025 - Current
- Guide intake and initial setup of new web projects, collaborating with clients to determine goals and needs
- Write, assemble, edit, and produce digital content for web and other digital platforms
- Collaborate with Web Design and Development Specialist to structure content for optimal user experience
- Ensure content compliance with applicable regulations and guidelines, including accessibility and SEO best practices
Freelance News Writer
Static Media
Remote
06.2022 - 01.2026
- Crafted copy for niche articles for mashed.com and dailymeal.com (food), thelist.com and glam.com (women's lifestyle), housedigest.com (home and garden), and cuteness.com (pets and wildlife)
- Conducted external research as needed
- Input articles and uploadted photos into submission portal
Content Strategist
University of Houston-Clear Lake
Houston
01.2023 - 04.2025
- Wrote and edited copy for campus emails, newsroom stories, and print pieces
- Strategically repurposed content in various online locations
- Updated webpages as needed
- Worked cross-functionally to update and optimize university content for effectiveness and brand consistency
- Supported team projects and perform miscellaneous duties
- Improved faculty bio request form to expedite intake process
Web Writer/Editor
University of Houston-Clear Lake
Houston
02.2018 - 12.2022
- Developed and edited copy for webpages, campus emails, and print pieces
- Maintained university's online calendar
- Updated faculty profile webpages
- Collaborated with team and manage projects to create marketing campaigns
- Supported team projects and performed miscellaneous duties
Digital Copywriter
Advanced Recovery Systems
Winter Park
05.2017 - 02.2018
- Wrote webpages, landing pages, and blogs for therecoveryvillage.com and iaffrecoverycenter.com
- Copyedited webpages, blogs, and other writing material
- Collaborated with other departments to produce video scripts, infographics, and other short pieces
- Optimized web pages by adding copy, long-tail keywords, and headers
Copywriter
InTouch Practice Communications
Highland
02.2012 - 03.2017
- Generated original copy for webpages, primarily for veterinary clients
- Composed custom telephone message on-hold advertising scripts for veterinary and dental clients
- Wrote Facebook posts, blogs, SEO pages, e-newsletters, and meta descriptions
Education
Bachelor of Arts - English Professional Writing
Purdue University Northwest
HammondSkills
- Niche writing
- Search engine optimization
- Digital content production
- Cross-channel marketing
- Content strategy development
- Collaborative teamwork
- Effective communication
- Problem solving
- Time management
- Brand voice consistency
- CMS experience
- Website performance monitoring
- Email marketing campaigns
- Web accessibility standards
- Creative/multimedia writing
- Project management
- News writing
- Writing, editing, and proofreading
- Grammar mastery
Timeline
Web Content Specialist
UTMB Health
04.2025 - Current
Content Strategist
University of Houston-Clear Lake
01.2023 - 04.2025
Freelance News Writer
Static Media
06.2022 - 01.2026
Web Writer/Editor
University of Houston-Clear Lake
02.2018 - 12.2022
Digital Copywriter
Advanced Recovery Systems
05.2017 - 02.2018
Copywriter
InTouch Practice Communications
02.2012 - 03.2017
Bachelor of Arts - English Professional Writing
Purdue University Northwest