CYNTHIA MARTINEZ
Lashinlab LLC
Plano,TX
Summary
Experienced Creative Master Stylist with 17 years in the beauty industry, specializing in hair care and lash services. Skilled in training staff and building client relationships to enhance satisfaction and trust. Leverages advanced communication and computer skills to optimize business operations and deliver innovative solutions aligned with industry trends.
15
years of professional experience
Work History
Owner/Lash Artist
5 Years- Managed all aspects of company operations, ensuring high-quality service delivery.
- Developed and implemented operational strategies to enhance business growth and efficiency.
- Oversaw financial planning and budgeting processes to maintain profitability.
- Established strong vendor relationships to improve supply chain performance.
- Developed and maintained strong relationships with clients, resulting in repeat business and referrals.
- Managed financial aspects of the business, including budgeting, financial reporting, and tax preparation.
- Consulted with customers to assess needs and propose optimal solutions.
- Negotiated contracts with suppliers for better pricing and terms, reducing overall costs for the business.
Senior Lash Artist
3 Years 4 Months- Delivered high-quality lash extension services, ensuring client satisfaction and retention.
- Developed customized lash designs based on individual client preferences and eye shapes.
- Trained junior lash artists on application techniques and best practices for optimal results.
- Maintained a clean, organized workspace following health and safety regulations to ensure client safety.
- Cultivated strong client relationships, resulting in increased repeat business and referrals.
- Educated clients on proper lash care techniques to prolong the life of their extensions and promote optimal eye health.
- Upsold additional services such as lash lifts, tinting, and brow shaping, boosting overall revenue for the salon.
- Improved appointment efficiency through effective time management while ensuring high-quality results for each client.
From Store Manager to Clerk
3 Years 3 Months- Lead staff to optimize store revenue
- Manage on-site sale events
- Evaluate current service needs and product satisfaction levels with established customers
- Managed on-site sale events to drive customer engagement and boost sales
- Print and display current product promotions/inform the customers of upcoming classes
- Answer incoming calls, take customer product orders and have them ready for pick up
- Check and order store inventory
- Check inventory shelf levels and adjust according to sale demands
- Arrange/display of current end caps to current/ monthly sales
- Check and receive freight using hand held device
- Created positive first and last impressions for clients
- Key in client’s information in Store Director Program
- Balance checks, cash, and credit cards for deposit
- Record daily amounts received and prepare closing balance worksheets
- Ensure all areas of the store are clean and organized
Assistant Store Manager/Sales Associate
9 Months- Answer questions customers may have about product function and prices
- Answered incoming calls, processed customer product orders, and prepared them for pick up
- Arrange sale end caps to display current product promotions
- Sell and restock inventory
- Help resolve customers issues/concerns
- Answer incoming calls, take customers product orders and have them ready for pick up
- Key-in customers information into store director program
- Balance checks, cash, and credit cards for end of day recaps
- Performed all cashier duties, including processing transactions and handling cash accurately.
- Resolved customer issues and concerns, ensuring positive shopping experiences
- Trained new staff on sales techniques, customer service standards, and store policies.
Store Manager
2 Years- Answer incoming calls, take product orders and have them ready for pick-up
- Input customer details into database program to maintain updated records.
- Arrange sale table according to current promotions
- Developed comparison tables of products and services by researching product pricing, ratings and performance.
- Record daily amounts received and prepare closing balance worksheet
- Generated and submitted mid and end-of-month reports to main office for financial tracking
- Go to bank for daily deposits and to attain cash change as needed
- Run Mid and End of months reports, fax to main office
- Key-in customers information into database program
- Manage on-site events
- Attend quarterly sales meetings
Hair Stylist / Makeup artist
2 Years 1 Month- Cut, colored and styled clients hair with precision and expertise
- Styled hair for large events such as parties and special hair expos
- Schedule and perform eyelash extensions
- Hair extensions placement (tape-in, track glue-in and saw-ins)
- Facial waxing
- Assessed customer needs and gave advice about hair style and color options
- Educated clients about products and self-maintenance for healthy hair
- Sold and promoted hair care products
- Shampooed, conditioned guest hair using salon exclusive products
- Expanded client base by 80% through direct referrals
- Answer incoming calls and schedule appointments
- Cleaned, maintain and sterilized tools
- Escorted guest to and from treatment rooms
- Receive payments for the service / products and issue receipt
- Being welcoming, friendly, professional, discreet and tactful in all communication with clients
Education
Lash Mega Volume - Advanced Lash Techniques
- Eyelash Extension Technician
- Cosmetology Operator License
- Make Up Artistry Instructor
- Management Certification
Associate of Science - Business Management
Skills
Advanced Lash Techniques
Lash Service Marketing
Client Relationship Management
Outstanding Client Retention
Customer Relations
Knowledge of POS System
Windows
Excel
Quick Books Knowledge
Social Media Marketing
Cash management
Fast Learner and Team Player
Highly Motivated Self-Starter
Advanced communication
Dependable
Positive and Friendly
Bilingual (fluent English & Spanish)
Excellent Work Ethic
Business management
Project management
Strategic planning
Staff management
Timeline
Owner/Lash Artist
Lashinlab LLC
09.2021 - Current
Senior Lash Artist
Lashinlab LLC
05.2018 - 09.2021
From Store Manager to Clerk
Armstrong McCall Beauty Supply
04.2016 - 07.2019
Assistant Store Manager/Sales Associate
Armstrong McCall Beauty Supply
07.2015 - 04.2016
Store Manager
ABCO Salon and Spa Services
06.2013 - 06.2015
Hair Stylist / Makeup artist
Divina's Hair Salon
05.2011 - 06.2013
Mountain View College
Associate of Science from Business Management
Curves Camp
from Management Certification
Zeny's Make-up Academy
from Make Up Artistry Instructor
Tint School of Makeup and Cosmetology
from Cosmetology Operator License
Wink Studios LLC
from Eyelash Extension Technician
Lash Lounge Academy
Lash Mega Volume from Advanced Lash Techniques