Summary
Overview
Work History
Education
Skills
Affiliations
Timeline
Awards
Career Note
Generic

Cynthia Rader

Milltown,NJ

Summary

Results-driven healthcare executive with 35 years of experience in healthcare IT, Digital Health, AI, and sales leadership. Skilled in building and maintaining relationships with key stakeholders, including C-Suite executives, State Departments of Medicaid Services, Directors and VPs, Quality Directors and VPs, Population Health VPs, CNOs, CNIOs, and Medical Directors across various healthcare organizations. Expertise in developing high-performing sales pipelines and executing strategies in Stars, HEDIS, Risk Adjustment, and Pre/Post Adjudication of Claims. Proven track record of driving growth and improving performance through innovative solutions and collaboration with major payer organizations such as Aetna, UnitedHealthcare, Molina, Centene, and Blue Cross Blue Shield.

Professional with extensive experience in founding and managing businesses, demonstrating exceptional leadership and strategic planning capabilities. Proven track record in creating and implementing effective business strategies, fostering team collaboration, and driving growth. Known for adaptability and results-focused approach, excelling in dynamic and fast-paced environments.

Overview

20
20
years of professional experience

Work History

Founder and CEO

Rader and Associates, LLC
10.2005 - Current
  • Provided consultancy and fractional executive team services with a focus on Digital Health, sales and pipeline development, revenue cycle management for established and start-up companies.
  • Key engagements include:
  • DM Prevent, Miami, Fl – Dubai, UAE COO, Corporate Compliance Officer
  • SurgeryLink, Ft. Worth, TX General Manager/Product Development
  • Commercial Investigations, Neptune, NJ Director Sales, and Marketing
  • GOGO Health, Silicon Valley, CA COO
  • Genie MD, an IBM original partner Business Development
  • MDx Medical, Lyndhurst, NJ Business Development
  • Quality Asset Recovery, Gibbsboro, NJ Sales Director, Revenue Cycle Mgt.
  • Law Offices of Sean Callagy, Paramus, NJ Corporate Development/Medical Arbitration
  • Bruckner Oncology/NY Presbyterian, NY, NY COO
  • MZB Laboratory, NY, NY President
  • Clinical Research Alliance, Lake Success, NY CEO
  • CFO Medical Services, Roseland, NJ Vice President Sales

Senior Vice President, Chief Client Solutions Officer

Banyan Medical Solutions
09.2023 - 03.2024
  • Directed Product Development, Marketing, Business Development, and Client Experience for a revenue line exceeding $300M.
  • Established and nurtured relationships with C-Suite executives, Compliance/Quality Directors, CNOs, Medical Directors and Population Health VPs at leading healthcare systems.
  • Led pipeline development, resulting in a 25% increase in new client acquisitions, expanding relationships driving up-sell revenue.

Chief Client Solutions and Innovations Officer

Public Partnerships LLC
09.2022 - 09.2023
  • Provided executive leadership in Business Development, Government Affairs, Product Management, Product Marketing, and Client Success for Medicaid and Medicare markets, working closely with C Suite and State Medicare/Medicaid Officials.
  • Built strong relationships to implement Stars and HEDIS initiatives, driving improvements in performance, claim adjudication, and patient/member outcomes.
  • Led pipeline expansion efforts across MCOs, ACOs, and PBMs, adding over $25M in new contracts.

Vice President Government Health Plans (Payer/Provider Sales)

HHAeXchange, Homecare Software Solutions
09.2019 - 09.2022
  • Led sales and business development for digital health/workforce management, claim adjudication solutions targeting Medicaid, Medicare Advantage, and self-directed markets. Consistently contributing to $12.5M annual sales team quota.
  • Developed deep relationships with national and local health plans, Medical Directors, CNOs, and Quality VPs, to enhance workforce management, care coordination and optimize Stars and Risk Adjustment programs.
  • Secured major contracts with Health Plans, including UnitedHealthcare, Centene, Aetna, and Molina Healthcare, and drove continued collaboration with Population Health leaders to meet clinical and financial goals.

Education

Bachelor of Science -

University of Saint Elizabeth
Convent Station, NJ
05.1980

Skills

  • Effective team leadership
  • Analytical problem-solving
  • Strategic marketing planning
  • Entrepreneurial mindset

Affiliations

  • Advisor, Trust.care
  • Advisor, Guidepoint Business Consulting
  • Advisor, Alpha Sights, Business Technology Consulting
  • Advisory Board Member, Stillman School of Business, Seton Hall University (2021-Present)
  • Past Vice Chair, The Global Pain Initiative
  • Past Councilwoman, Borough of Milltown, Milltown NJ
  • Past President, NJ Association of Senior Citizen Directors

Timeline

Senior Vice President, Chief Client Solutions Officer

Banyan Medical Solutions
09.2023 - 03.2024

Chief Client Solutions and Innovations Officer

Public Partnerships LLC
09.2022 - 09.2023

Vice President Government Health Plans (Payer/Provider Sales)

HHAeXchange, Homecare Software Solutions
09.2019 - 09.2022

Founder and CEO

Rader and Associates, LLC
10.2005 - Current

Bachelor of Science -

University of Saint Elizabeth

Awards

Outstanding Service Award, National Council of Senior Citizens, Washington D.C.

Career Note

Previous executive leadership roles in StatChem, Curative Health Services, Prudential Corp., and National Healing Corp. 

Director of Senior Services for the Borough of Milltown and East Brunswick Township. 

Founder of The Friends of the Milltown Seniors, a 501c3 Organization.