Cynthia Alcott

Little Rock,AR

Summary

Award-winning senior copywriter with 30 years of experience developing creative PR/marketing concepts and ideas for diverse clients. Skilled at driving full lifecycle of projects from concept development to quality deliverables on deadline and in alignment with strict specifications. Adept at analysis, planning and content development, blending superior writing, research, authenticity, editing and research skills to effectively target a broad range of audiences.

Work History

Sr. Copywriter

A Case For Women (Remote)

2020.03 - Current

Created high-impact messaging to reach and capture target audience interest and drive engagement 74% conversion
Researched industry trends and customer preferences to inform copywriting efforts across formats
Improved search result rankings with targeted SEO strategy (top 8 Google)

Proofreader Int'l Acquisitions Presentations

Anonymous Big Pharma (remote)

2018.02 - 2022.06

Ensured 0 grammatical and spelling errors in classified, copy-heavy, international presentations

Freelance Content Writer

Southern Methodist University Department Chairs

2008.08 - 2018.03

Ghostwrote articles for departmental chairs [Economics, Journalism, Law] for international publication: JASTOR, National Law Review, Lancet, et. al., incorporating western syntax into eastern European authors' notes to create seamless theses worthy of distinction

Sr. PR / Special Events

Blumenfeld & Assoc.

1985.03 - 1994.08

Organized and implemented big-budget DuPont Textile Fibers product launches and events with as many as 100 members of NY press, gaining first-time popularity with fashion/sports media for synthetic products, e.g., Lycra

Education

Master of Arts -

Harding University

Searcy, AR

05.2002

Bachelor of Arts - Journalism

Texas Christian University

Fort Worth, TX

05.1977

Skills

Digital copywriting in diverse formats
Campaign Implementation

Multichannel Marketing
Attention to Detail

Timeline