Daania Rao
Newark,CA
Summary
I am dedicated to customer obsession, intensely focused on crafting positive experiences through thoughtful design and seamless delivery. With a strong digital mindset, I leverage technology to create value, solve challenges, and achieve strategic business goals.
Overview
5
5
years of professional experience
Work History
Product Development Associate Manager- Toddler Girls
Old Navy
San Francisco, USA
07.2024 - Current
- Spearheaded the Value program development at TG, securing an 80.2% margin while keeping AUC increase to just 3%
- Leveraged data-driven insights to shape product strategy, resulting in an 18% expansion and diversification of product categories within the Tutu program in Spring '25, aligning with the division's long-range planning objectives
- Applied analytical skills to optimize product development, transitioning value dresses from woven to knit, boosting margins by 74% while leveraging digital tools for cross-functional consensus
Product Development Associate Manager- Womens
Old Navy
San Francisco, USA
09.2019 - 07.2024
- Led 48% unit growth of Women's fleece, and graphic product over 3 years by solving critical pandemic production problems
- Reduced product time to market from an average of 32 to 21 weeks from concept to store by process flow efficiency improvements to acquire new customer segments
- $5.8 million in YTD additional sales in Women's Fashion tops by introducing a reduced time to market calendar
- Piloted family messaging graphic program for 6% of global product lines at Old Navy, leading and collaborating with teams across 8 divisions
- Communicated customer experience-driven insights for impactful decisions on product change requests and markdowns
Education
Bootcamp - User Experience Design
General Assembly
San Francisco, CA10-2022
Bachelors - Fashion Design
Pakistan Institute of Fashion and Design
Pakistan08.2016
Skills
- Figma for wireframing and prototyping
- User Research
- Adobe Creative Suite
- Protopie for prototyping
- Google Analytics
- Jira
- Miro for cross-functional brainstorming
- Smartsheets
Projects
Skolay | UX/UI Designer
- 80% reduction in click error rate by simplifying user flows backed by usability testing.,
- Provided verification tools, boosting user confidence in scheduling audio calls from 30% to 60%.
- Tripled app interaction by adding open forums for user community engagement during trials.
VNYL | UX/UI Designer
- Simplified membership flow, reducing task completion time by 53%.
- Restructured content and screens, raising system usability score from 30 to 68.
- Reduced cognitive overload by structuring content in hierarchical order.
Timeline
Product Development Associate Manager- Toddler Girls
Old Navy
07.2024 - Current
Product Development Associate Manager- Womens
Old Navy
09.2019 - 07.2024
Bootcamp - User Experience Design
General Assembly
Bachelors - Fashion Design
Pakistan Institute of Fashion and Design