Notion - Expert
Open To Work
Dacia Petrie
Brand Designer & Digital Marketing Strategist
Atlanta,GA
Overview
5
5
years of professional experience
Summary
Experienced Brand Designer & Social Media Marketing Strategist with a strong background in managing and optimizing multi-platform digital campaigns. Proven track record of creating engaging visual and video content, building cohesive brand identities, and driving brand awareness. Demonstrated expertise in marketing strategy, social media management, video production, web design, and brand storytelling, with hands-on experience using tools such as Canva, VLLO, Adobe Lightroom, Figma, and Wix.
Work Preference
Work Type
Full TimePart TimeContract WorkLocation Preference
RemoteHybridWork History
Founder, CEO
The Pigmented, LLC
Atlanta, GA
06.2022 - 01.2026
- Developing effective business and marketing strategies and plans, meeting short-term and long-term top of the funnel objectives
- Overseeing all operations and business activities, securing that they produce the desired results and are consistent with the overall strategy and mission of the brand.
- Scaling the beauty brand's revenue to over 6-figures single-handedly in less than a year of launching using all organic social media marketing.
Project Manager & Web Designer
Black Nile
Atlanta, GA
06.2021 - Current
- Responsible for designing and building the interface, navigation, and aesthetic of websites for businesses and clients
- Inputting thousands of new brands in the global marketplace's directory within a span of 3 months
- Planning, organizing, and directing the completion of the marketplace's enrollment of over 300 brand partnerships and subscriptions
Digital Marketing Agency
Dacia Productions
Atlanta, GA
01.2021 - Current
- Multimedia advertising such as product photography, video editing, and influencer marketing delivered through digital channels to promote brands and connect potential customers using digital marketing
- Build customized and optimized websites and web pages for businesses
- Implement SEO optimization to attract organic traffic and redesigning the UX for brand's websites
- Digital Marketing Agency
Social Media Content Creator & Strategist
Black Beyond Borders
Atlanta, GA
05.2021 - 08.2021
- Promote company's services by researching, strategizing, and planning to publish content on websites, social media platforms, and public relations channels.
- Research all social media platforms algorithms and implement trends to promote brand's services.
- Monitoring and evaluating the success of advertising campaigns.
Skills
- Content Strategy & Planning
- Creative Direction
- Short-Form Video Strategy (Reels, TikTok, Shorts)
- Long-Form Content Development
- Copywriting & Brand Voice
- Visual Storytelling
- Performance Tracking & Reporting
- Brand Positioning & Messaging
- Campaign Strategy & Planning
- Audience Segmentation & Targeting
- Growth & Retention Strategy
- KPI Tracking & Reporting
- Content Performance Analysis
Education
Bachelor of Arts - International Studies
Spelman College
01.2023
Certifications And Skills
Georgia Technology Institute's Intro to UX Design Course Certification
Software
Canva - Expert
VLLO Editor - Expert
Wix Website Design - Expert
Figma - Working Proficiency
Adobe Lightroom - Expert
Adobe Creative Cloud — Intermediate
Preview App (IG & TikTok Scheduler) - Expert
Black Magic Camera App - Expert
DSLR & Mirrorless Cameras (Canon, Sony) - Advanced
Leadership And Professional Development
- Atlanta University Center Caribbean Association, Executive Vice President & Content Creator, Second in command of registered student organization for 3 universities, Administer executive decision-making, directs constitutional edits and revisions, leads the organization of events, and facilitates election of officers, Manages the logistical planning & social media presence of the Caribbean Association for Spelman College, Morehouse College, and Clark Atlanta University
- Georgia Technology Institute's UX Design Course, Intro to UX Design Course Certification, Gain an understanding of the foundation of design evaluation, Master the four-step design cycle, Learn to design and model interfaces based on client's needs, and how to evaluate the design to meet the user's expectations
Work Availability
monday
tuesday
wednesday
thursday
friday
saturday
sunday
morning
afternoon
evening
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Timeline
Founder, CEO
The Pigmented, LLC
06.2022 - 01.2026
Project Manager & Web Designer
Black Nile
06.2021 - Current
Social Media Content Creator & Strategist
Black Beyond Borders
05.2021 - 08.2021
Digital Marketing Agency
Dacia Productions
01.2021 - Current
Bachelor of Arts - International Studies
Spelman College