Dairius Johnson
El Cerrito,CA
Summary
Strategic Narrative Architect and Growth Operatorwith over 10 years of experience in media production with a passion for technology and compelling human stories. As a Certified Prompt Engineer, I specialize in the intersection of generative AI and audience building, making me uniquely qualified to lead go-to-market (GTM) launches for prompt-based software. Proven track record of creating structure out of creative chaos, building repeatable playbooks, and driving organic momentum through cinematic storytelling and data-informed strategy.
Overview
23
23
years of professional experience
1
1
Certification
Work History
Creative Director & Sales Lead
People’s Barber Shop
01.2017 - Current
- Coordinated and executed end-to-end "product moments" for quarterly marketing pushes, positioning each launch with clarity and intent to enhance audience engagement.
- Transformed product updates into narrative-driven social content, using cinematic techniques to elevate community engagement and drive sales.
- Collaborated with creative partners to refine messaging based on customer insights, shifting from ad-hoc posts to consistent, high-quality campaigns.
Freelance Narrative Strategist
Royal Roost Productions
01.2015 - Current
- Storytelling Frameworks: Develop cinematic narrative frameworks for brands and entrepreneurs, translating business goals into mini-documentaries and branded content.
- Guided clients through high-ambiguity environments to define tone, positioning, and rollout strategies, enhancing organic reach.
- Built lightweight processes enabling creators to transition from concept to execution swiftly and efficiently.
Operations Manager
T&G Merchandising
01.2009 - 01.2015
- Developed and managed operational playbooks for 20+ retail locations, ensuring consistent execution across diverse environments.
- Coordinated logistics and inventory placement for high-volume print media, facilitating collaboration between creative, production, and field teams.
- Advised clients on messaging and positioning, ensuring campaigns effectively reached target audiences.
Account Manager
Bank of America
01.2003 - 01.2007
- Managed high-level institutional relationships, translating complex financial products and market movements into actionable strategies for clients.
- Developed market education and risk concepts to support high-stakes decision-making and strategic trade-offs.
- Managed client accounts and maintained strong relationships with diverse stakeholders.
- Developed and executed strategic account plans to enhance customer satisfaction.
- Coordinated cross-functional teams to deliver tailored banking solutions for clients.
Education
B.A. - Communications (Digital Audiences)
Arizona State University
12-2026
Film & Writing -
Berkeley Digital Film Institute
Skills
- Campaign Strategy
- Brand Development
- Easily Relatable
- Brand Storytelling
- Knowledgeable of Web 3
- Scriptwriting
- Creative Writing
- Digital Marketing
- Technical Storytelling
- Organic Go-To-Market
- Launch Coordination
- Cross-Functional Alignment
- Stakeholder Management
- Data-Informed Optimization
- Process Building
- Ability to manage strong egos
Certification
- Certified Prompt Engineer – Blockchain Council
- Certified Cryptocurrency Expert – Blockchain Council
- Google Search Engine Optimization (SEO) Certification
Personal Information
Title: Product Marketing & Narrative Lead | Certified Prompt Engineer
Core Competencies
Brand Storytelling, Narrative Development, Scriptwriting, Concept Development, Organic Go-To-Market, Campaign Strategy, Launch Coordination, Cross-Functional Alignment, Advanced LLM Prompting, Technical Storytelling, AI Implementation, Web3 Literacy, Process Building, Scalable Playbooks, Stakeholder Management, Data-Informed Optimization
Timeline
Creative Director & Sales Lead
People’s Barber Shop
01.2017 - Current
Freelance Narrative Strategist
Royal Roost Productions
01.2015 - Current
Operations Manager
T&G Merchandising
01.2009 - 01.2015
Account Manager
Bank of America
01.2003 - 01.2007
B.A. - Communications (Digital Audiences)
Arizona State University
Film & Writing -
Berkeley Digital Film Institute