Daisy Martinez
Brownsville,TX
Summary
My career in journalism and communication spans more than 18 years. I’m a bilingual communicator with a passion and strength in storytelling. I take pride in delivering compelling stories, as well as fair and honest information. That approach has led me to gain the public’s trust and respect. At any given opportunity, I am proud to say that I am from Brownsville and a graduate of Rivera High School - a proud product of BISD. As an example myself, as well as many others, BISD is producing successful, impactful leaders and members of society - public education works. That’s a message the community needs to know, and I can help you achieve that.
Overview
19
19
years of professional experience
Work History
CBS 4 News Morning Anchor
Nexstar
Harlingen, TX
09.2022 - Current
- Anchor 2-hour morning newscast from 5-7 a.m., Monday-Friday
- Produce & anchor 30-minute, 12 p.m. newscast, Monday-Friday.
- Anchor daily Spanish news briefs, “Los Breves” to be published on station’s website ValleyCentral.com and social media pages.
- Review & write scripts and teases for newscasts.
- Communicate and collaborate with producers and directors to ensure a clean, accurate, creative newscast.
- Conduct live interviews with various community representatives and organizations to inform community about relevant needs, issues or events.
- Research and write hard-news and investigate special reports; or special features (i.e. Hispanic Heritage Month, Black History Month, Veterans Day etc.)
- Participate in and Anchor special coverage events (including on weekends) to increase station’s presence in the community. (i.e. McAllen Holiday Parade, Ramon Ayala Posada, Charro Days on The Road & Parade)
- Promote station and morning newscasts on social media
- Participate in daily editorial meetings to plan newscasts, live shot availability, story ideas
- Fill in for other anchors as necessary
- Attend local events to represent station
Assistant News Director
City Of Pharr
Pharr, TX
11.2021 - 09.2022
- Worked with news director and city managers to establish Office of City Communication goals, deadlines and expectations to further promote and brand the City of Pharr.
- Appointed as the Public Information Officer for the Pharr Police Department to manage the release of relevant and/or necessary information to local news media outlets.
- Worked closely with local media outlets to set up or give on-camera interviews in a relevant and timely manner, to help meet their deadlines.
- Created strategies to increase visits to city’s social media platforms.
- Wrote and edited scripts to be published on the city’s news channel (1300 Spectrum) and social media platforms.
- Mentored and assisted team members with brainstorming stories, promo story lines, and special projects, as well as conducting interviews.
- Oversaw team of eight employees focused on video journalism, photography and graphics.
- Participated in managers meetings and trainings as necessary; bi-weekly commission meetings; Pharr Police internal meetings
- Wrote scripts, voiced and participated in radio, television and social media ads for major city events.
- Responsible for approving bi-weekly timesheets, and time-off requests.
- Assisted with applicant interviews, identify talent and hiring staff for department.
Morning News Anchor
Azteca Hechos Valle (KRGV)
Weslaco , Texas
08.2018 - 11.2021
- Presented breaking news, developments in stories, community events in Spanish in live broadcasts.
- Collaborated with producers to develop newscasts, translate scripts, write teases
- Planned and conducted interviews for segment “La Entrevista” that aired three times a week; and other stories as necessary for special assignments
- Attended local events to interact with viewers and promote newscast and special promotions
- Mentored reporters when necessary with scripts, story development
Cameron County Bureau Chief Reporter
KRGV Channel 5 News
Weslaco, TX
04.2016 - 08.2018
- Responsible for producing and researching relevant, accurate daily news stories, in-depth special reports, and “5 on Your Side” community interest stories
- Responded to emergencies and breaking news stories with strong sense of urgency, at any hour, and location necessary
- Utilize social media outlets to connect and engage directly with public
- Guide young reporters & revise stories
- Partake in community events to represent and promote our news channels (i.e. Charro Days emcee, BorderFest meet & greet, Career Day, city organized runs & marathons)
- Establish and develop trusted news contacts
Communication Specialist
The University of Texas Health Science Center at Houston, School of Public Health (Brownsville Regional Campus)
04.2015 - 04.2016
- Shoot and edit health related segments for publication on Televisa, Facebook and YouTube
- Promote, shoot and help as needed with community health events, such as CicloBia
- Participate in encouraging people to live healthier lifestyles
- Plan, schedule, and shoot interviews
Video Journalist
CBS KGBT-Action 4 News
08.2010 - 04.2015
- Research, develop and pitch story ideas relevant to the Rio Grande Valley
- Schedule and conduct interviews on daily basis for on-air stories
- Write at least one 1:30-2:00 minute story plus several additional shorter stories (vos/vosots) on daily basis, for on-air use
- Operate camera equipment
- Edit interviews and video on Avid system
- Present on-air stories
- Produce and Anchor 4 weekend shows (07/13-12/14)
- Produce and Anchor 5 p.m. weekday show as needed
- Contact and maintain sources
- Maintain updated Facebook and Twitter fan pages
- Emcee and participate in community events such as Charro Days, Teach for America, Borderfest, La Posada Providencia fundraiser, Rio Grande Valley Livestock Show
- Traveled to Dallas for special report on Spring Breaker nearly stabbed to death on South Padre Island; Colorado Springs for President Barack Obama visit during wildfire disaster; Baltimore for 2-day training
General Assignments Reporter
NBC KVEO Newscenter 23
09.2009 - 08.2010
- Research, pitch and develop daily stories relevant to Cameron County
- Schedule and conduct daily interviews for daily stories
- Operate camera equipment
- Write several daily stories for on-air use
- Edit interviews and video on Final Cut Pro system
- Present daily story on-air
- Participate in Census PSA and community events such as Charro Days parade, Ocelot Conservation fundraiser
City Beat Reporter
Valley Morning Star Newspaper
09.2006 - 09.2009
- Covered "hard news" such as crime and local elections, and feature stories like community member profiles, in the City of Harlingen
- Attended bi-weekly city commission meetings, and other city department meetings as needed, as part of my beat
- Wrote minimum of two daily stories for print on weekly basis
- Shot still photographs for stories, as needed
- Launched "The V Cast," which aimed to get short video segments on the website
- Set record for more than 40 bylines in a month, as a result earned "Employee of the Month" recognition
General Assignments Reporter
Island Breeze (Valley Morning Star)
01.2006 - 09.2006
- Developed and wrote daily stories relevant to South Padre Island and surrounding areas; shot relevant photographs for newspaper publication
- Promoted the adoption of animals by featuring a “Pet of the Week” from the Laguna Madre Humane Society.
- Attended bi-weekly city commission meetings and wrote stories based on the most impactful topics for residents (i.e. taxes, tourism, beach erosion, sea turtle conservation, law-enforcement during peak vacation times)
- Covered news during peak seasons for SPI such as Spring Break, 4th of July, summer weekends
Education
Bachelor of Journalism - Journalism
The University of Texas at Austin
Austin, TX2005
Bachelor of Arts - Hispanic Studies
The University of Texas at Austin
Austin, TX2005
High School Diploma -
Simon Rivera High School
Brownsville, TX05.2000
Skills
- Bilingual & fluent (English & Spanish)
- Established credibility
- Work well under pressure & tight deadlines
- Adapt quickly to different situations to execute & deliver information
- Fair & balanced
- Relate to community
- Hands-on leader
Accomplishments
- 2024 - Texas Broadcast News Awards - 1st Place, Documentary, “RGV True Crime: Standoff on Orchid Path”
- 2023 - National Association of Telecommunications Officers and Advisors - National Finalist - Documentary, “A Glimpse of Hope in Uvalde” (City of Pharr)
- 2014 - Texas Associated Press Broadcasters - 1st Place “Spot News Reporting” (Individual, Div. III)
Timeline
CBS 4 News Morning Anchor
Nexstar
09.2022 - Current
Assistant News Director
City Of Pharr
11.2021 - 09.2022
Morning News Anchor
Azteca Hechos Valle (KRGV)
08.2018 - 11.2021
Cameron County Bureau Chief Reporter
KRGV Channel 5 News
04.2016 - 08.2018
Communication Specialist
The University of Texas Health Science Center at Houston, School of Public Health (Brownsville Regional Campus)
04.2015 - 04.2016
Video Journalist
CBS KGBT-Action 4 News
08.2010 - 04.2015
General Assignments Reporter
NBC KVEO Newscenter 23
09.2009 - 08.2010
City Beat Reporter
Valley Morning Star Newspaper
09.2006 - 09.2009
General Assignments Reporter
Island Breeze (Valley Morning Star)
01.2006 - 09.2006
Bachelor of Journalism - Journalism
The University of Texas at Austin
Bachelor of Arts - Hispanic Studies
The University of Texas at Austin
High School Diploma -
Simon Rivera High School