KATHRYN BRACHO
Green Bay,WI
Summary
Wisconsin Broadcasters Association award-winning news anchor and reporter with a keen eye and ear for the heart of the story. Expert writer, proofreader and watchdog for branding consistency. Social media content creator with proven growth and a following of thousands.
Overview
18
18
years of professional experience
Work History
Morning News/Traffic Anchor
WBAY-TV
01.2016 - Current
- Write, copy edit, proofread and improve scripts quickly and accurately
- Develop compelling, eye-catching social media content using photos, videos and tools such as Canva
- Quickly and appropriately respond to social media followers' questions, comments and concerns
- Use storytelling skills to help viewers/readers connect with content
- Use graphics tools to create easy-to-read, informative traffic maps to alert viewers to crashes, construction
- Write, upload web articles to WBAY.COM via Arc XP
- Craft concise phone push alerts with a focus on increasing click-through success
Morning News Anchor/Health Reporter
WBAY-TV
06.2006 - 12.2015
- Reported on up-and-coming medicines, treatments and medical devices
- Used storytelling skills to find the emotional heart of a story
- Worked closely with PR and media relations professionals
- Transformed medical jargon into clear, concise copy
- Interviewed story subjects with kindness, respect and fairness
- Maintained a content calendar for the ongoing 2 Your Health series of reports
Education
Bachelor's in broadcast journalism -
University of Minnesota
Skills
- Listening
- Writing on deadline in many different formats
- Ensuring brand consistency
- Proofreading
- English grammar
- AP style
- Social media content creation and monitoring
- Media relations
- Shooting/editing video
- Speaking comfortably and professionally on camera, in front of groups
- Collaboration
Additional Information
Conversational Spanish Speaker
Member, National Association of Hispanic Journalists
Volunteer writer and content creator, Literacy Green Bay
Timeline
Morning News/Traffic Anchor
WBAY-TV
01.2016 - Current
Morning News Anchor/Health Reporter
WBAY-TV
06.2006 - 12.2015
Bachelor's in broadcast journalism -
University of Minnesota
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