Salina Madrid
El Paso,TX
Summary
An accomplished communications expert and strategist, driven by a passion for community and storytelling. Possess strong communication skills, capable of delivering clear and engaging news stories to diverse audiences. Excels at managing media relations and developing strategies under tight deadlines, communication, adaptability, and public speaking to engage audiences across various platforms. Known for reliability, adaptability, and commitment to journalistic integrity.
Overview
6
6
years of professional experience
Work History
KFOX14 Morning News Anchor
Sinclair Broadcast Group
El Paso, TX
01.2023 - Current
- Led live broadcasts, engaging diverse audiences with dynamic, authoritative delivery under high-pressure
- Communicated complex, breaking news stories under extreme time pressure, balancing the need for speed with a commitment to factual integrity and public trust
- Mastered public speaking through thousands of live segments and speaking engagements
CBS4 Morning News Anchor
Sinclair Broadcast Group
El Paso, TX
03.2022 - 01.2023
- Conducted exhaustive research, vetting sources, and ensuring editorial integrity
- Delivered broadcasts with confidence, commanding attention through articulate presentation of the news
- Built relationships and mentored journalists, ensuring lasting connections with reporters and newsrooms
KFOX14 / CBS4 Weekend Anchor
Sinclair Broadcast Group
El Paso, TX
03.2020 - 03.2022
- Edited and curated content, ensuring every piece of information was vetted and presented accurately
- Adapted news delivery style to fit both urgent, breaking news and more relaxed weekend features
- Met tight daily deadlines, juggling multiple stories under pressure without sacrificing accuracy
News Reporter / Production Assistant
Sinclair Broadcast Group
Las Cruces, NM
10.2018 - 03.2020
- Wrote compelling stories, under tight deadlines, making complex information accessible to broad audiences
- Analyzed raw data to inform insightful, newsworthy reports that engaged the public
- Produced multi-platform content, integrating video, writing, and social media skills
Education
B.A. - Journalism & Mass Communications
New Mexico State University
Las Cruces, NM05.2018
Minor - United States Government And Politics
New Mexico State University
Las Cruces, NM05-2018
Skills
- Deadline-oriented Public Speaking Media Relations Social Media Management On-Camera Skills Content Strategy Campaign Development Analytical Thinking Branding Reputation Management Breaking News Skills Audience Targeting Stakeholder Engagement Investigative journalism Fact-checking
Timeline
KFOX14 Morning News Anchor
Sinclair Broadcast Group
01.2023 - Current
CBS4 Morning News Anchor
Sinclair Broadcast Group
03.2022 - 01.2023
KFOX14 / CBS4 Weekend Anchor
Sinclair Broadcast Group
03.2020 - 03.2022
News Reporter / Production Assistant
Sinclair Broadcast Group
10.2018 - 03.2020
B.A. - Journalism & Mass Communications
New Mexico State University
Minor - United States Government And Politics
New Mexico State University
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