Summary
Overview
Work History
Education
Skills
Timeline
Generic

Daisy D FERNANDEZ

HIALEAH

Summary

Dynamic marketing director skilled in leading cross-functional teams and executing innovative marketing strategies. Adept at aligning sales and marketing efforts, leveraging influencing skills to enhance client relationships and achieve significant growth in customer acquisition. Adaptable professional with a quick-learning ability and a talent for adjusting to new environments. Skilled in rapidly acquiring new knowledge and applying it effectively. Driven by a passion for continuous learning and successfully navigating change.

Overview

8
8
years of professional experience

Work History

marketing director

Sunshine Media Group
Coral Gables
03.2018 - 01.2026
  • Developed comprehensive marketing strategies for diverse media campaigns.
  • Led cross-functional teams to execute innovative branding initiatives.
  • Oversaw budget allocation for marketing projects and advertising spend.
  • Analyzed market trends to identify new opportunities for growth.
  • Collaborated with sales teams to align marketing strategies with business objectives.
  • Mentored junior staff on best practices in marketing and campaign execution.
  • Created customer-focused messaging that resonates with target audiences.
  • Executed updated marketing plans to increase branding exposure, customer traffic and sales.
  • Presented monthly results of all marketing efforts at executive team meetings.
  • Expanded personnel skill sets by mentoring marketing team both individually and in groups.
  • Evaluated marketing personnel and offered constructive feedback on ways to improve.

Education

Bachelor of Science -

Facultad de Ciencias Medicas Artemisa
Artemisa
09-1990

Skills

  • Sales strategy development
  • Insurance product promotion
  • Customer service
  • Insurance program management
  • New client acquisition
  • Marketing management
  • Insurance sales strategy
  • Licensed insurance agent
  • Risk management
  • Influencing skills
  • Client prospecting

Timeline

marketing director

Sunshine Media Group
03.2018 - 01.2026

Bachelor of Science -

Facultad de Ciencias Medicas Artemisa
Daisy D FERNANDEZ