Dakota-Lynn McCaffrey
Los Lunas,NM
Summary
Dedicated Marketing Coordinator offers detailed planning, scheduling, and monitoring of marketing campaigns to optimize strategies and boost results. Experienced in orchestrating the development of collateral. Well-organized and diligent with good communication and team leadership abilities.
Overview
9
9
years of professional experience
Work History
Marketing Coordinator
Santa Fe Brewing Co.
Albuquerque, NM
03.2023 - Current
- Developed brand marketing plan strategies to increase brand awareness.
- Created weekly social media posts to build robust brand presence on Facebook and Instagram.
- Proposed internal and external ideas and initiatives to help promote general awareness of company brand.
- Collaborated with marketing manager to plan out campaign strategies, time tables and guidelines.
Publishing Director
Albuquerque The Magazine
Albuquerque, New Mexico
01.2021 - 02.2023
- Provided organizational leadership and collaborated with Publishers to establish long-term goals and strategies.
- Managed development, editing and publishing of editorial content created for articles and social media.
- Maintained relationships with advertisers and partners.
- Provided editing, fact-checking and proofreading for various articles.
- Recruited talented freelance writers to research and compose articles.
- Oversaw layout design and worked with production team members to complete monthly issues.
Brand Promoter
The Colt Balok Show
Albuquerque, NM
11.2020 - 01.2021
- Promoted the "Colt Balok" brand by using social media outlets, including Facebook, Instagram and YouTube.
- Built relationships and personalized future client development opportunities.
- Evaluated content performance to determine most compelling and relevant content and to suggest improvements.
- Generated original ideas and further developed ideas through research.
- Cultivated fun, inclusive and professional studio culture.
Guest Service Team Lead
Target
Las Cruces, NM
10.2015 - 05.2019
- Maintained guest satisfaction and loyalty demonstrated through multiple online reviews.
- Worked along side other leaders to ensure the best member guest interaction.
- Resolved guest challenges and complaints by applying resourceful and actionable solutions.
- Improved profitability by executing daily, weekly and monthly floor plan changes.
- Coached, managed and developed teams to provide exceptional service and achieve sales goals.
Education
Bachelor of Arts - Communication Studies
New Mexico State University
Las Cruces, NM05.2025
Skills
- Team leadership and collaboration
- Adobe Photoshop, Illustrator, and InDesign
- Canva
- MagHub
- Mailchimp
- Copywriting and Editing Skills
- Event Execution
- Project Management
- Developing and Maintaining Community Relationships
- Social and New Media
- Strategic Planning
Timeline
Marketing Coordinator
Santa Fe Brewing Co.
03.2023 - Current
Publishing Director
Albuquerque The Magazine
01.2021 - 02.2023
Brand Promoter
The Colt Balok Show
11.2020 - 01.2021
Guest Service Team Lead
Target
10.2015 - 05.2019
Bachelor of Arts - Communication Studies
New Mexico State University
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