Dakota Morlan
Apollo Beach,FL
Summary
Seeking to utilize my expertise and skills to contribute towards a bigger goal to achieve mutual success for myself and the company. Self-assured Sales Development Manager polished in preparing and developing successful sales strategies and directing collaborative sales teams. Offering five years of vast experience determining creative and innovative approaches to fulfill business goals. Disciplined collaborator focused on quickly mastering new roles and technologies to achieve positive results.
Overview
6
6
years of professional experience
Work History
Donation Development Director
Collections Solutions & Management LLC
Tampa, FL
07.2023 - Current
- Orchestrated quarterly KPI assessments with sales team to make sure we reached optimal efficiency
- B2B Sales
- Developed a new logistic system to handle daily operations
- Renovated a ROI sheet to better track our intake of product
- Formulated new business partnerships to grow the company’s presence in new territories
- On track for a 29% YOY growth in donation intake.
- Devised materials for fundraising programs, uploaded to social media and websites and mailed to former donors
- Created relationships with businesses, community leaders and citizens through events to promote National Kidney Foundation and add new donors and volunteers.
- Prepared presentations outlining development goals and strategies for board meetings.
Chief Executive Officer
True Vision Creative Agency
Tampa, FL
12.2022 - Current
- Built this company from the ground up which entailed: Running paid ads for 25+ clients
- Helped over 10+ companies reach the top three in SEO for their field of work
- Installed a CRM software for company utilization
- Developed over 5+ websites for companies use.
- Developed social media marketing strategies to help brand company and increase sales.
- Analyzed market trends to identify potential opportunities for growth.
- Built relationships with influencers in the industry for increased visibility.
- Managed creation of marketing materials, collateral and sales support tools.
Sales Team Leader
Total Quality Logistics
Tampa, FL
04.2022 - 06.2023
- Hit over 1M in revenue from personal account
- B2B And Cold Calling
- Answer inbound leads.
- Monitored daily sales activities and provided feedback to team members.
- Solved and quickly met customers' needs to maintain high satisfaction ratings.
- Met KPIs consistently by motivating exceptional team performance and enabling consistent sales with hands-on leadership.
- Analyzed sales data and generated reports for management review.
- Identified areas of improvement within the sales process.
Front of House Manager
Riveria Dunes & Dockside
Bradenton, FL
01.2021 - 04.2022
- Handled a front of house staff of 30+ employees
- Coordinated Staffing and scheduling for all events
- Worked on company CRM software to organize relationships with vendors
- Ran all social media accounts to help company revenue.
- Managed day-to-day restaurant operations with focus on quality and meeting customer expectations.
- Ensured compliance with health department regulations regarding sanitation and safety standards.
- Improved customer service by setting expectations and coaching employees on proper service etiquette.
- Oversaw employee recruiting, hiring, performance management and discipline.
Business Development Manager
Florida Forever Roofing
Tampa, FL
08.2019 - 01.2021
- Extended use of Microsoft Word and Microsoft Excel
- Managed a sales team of 8+ Members for the SW Florida region
- Coordinated the onboarding and utilization of company CRM
- Drafted up permits for jobsites in relation with the county
- D2D Sales
- Would organize company documents for the on-staff lawyer
- Helped produce a 23.8% YOY Growth.
- Leveraged cold calling, in-person visits and referrals to build leads.
- Determined business development opportunities and implemented effective strategy for client acquisition.
- Established new customer accounts using negotiation and sales closing abilities.
Lead Sales Executive
Orangetheory Fitness
Riverview, FL
12.2017 - 08.2019
- Spearheaded a high-performing sales team, consistently exceeding monthly membership sales targets.
- Cultivated strong relationships with prospects and members, resulting in a 25% increase in membership retention rates by providing personalized attention.
- Implemented comprehensive sales training programs, resulting in a 30% improvement in sales team performance within six months.
- Actively engaged with local communities through participation in health fairs, networking events, and community outreach programs. Successfully increased brand awareness and generated leads through grassroots marketing initiatives.
- Led promotional campaigns and events to drive membership sales and enhance brand visibility. Utilized social media platforms and digital marketing tools to create engaging content and attract new members.
Education
Some College (No Degree) - Business Management
Florida Gulf Coast
STATE LICENSE / CERTIFICATION -
Hillsborough Community College / Manatee Technical College
Real Estate License -
State of Florida
Skills
- Data analysis
- Account Management
- Microsoft Office
- Digital Marketing
- Sales
- Community Relationships
- Social Media Expertise
- Best Practices Knowledgeable
- Fundraising Expertise
- Project Management
Volunteer Experience
- Captain of varsity baseball and soccer team at Lennard High School
- Completed 146 hours of community service during my last two years of schooling.
- Volunteered at a National Kidney Foundation walk to help them organize the event.
- Have managed teams of 6 to 15 during my professional career.
Affiliations
- I have completed 2 half marathons and practice Muay Thai
References
References available upon request.
Timeline
Donation Development Director
Collections Solutions & Management LLC
07.2023 - Current
Chief Executive Officer
True Vision Creative Agency
12.2022 - Current
Sales Team Leader
Total Quality Logistics
04.2022 - 06.2023
Front of House Manager
Riveria Dunes & Dockside
01.2021 - 04.2022
Business Development Manager
Florida Forever Roofing
08.2019 - 01.2021
Lead Sales Executive
Orangetheory Fitness
12.2017 - 08.2019
Some College (No Degree) - Business Management
Florida Gulf Coast
STATE LICENSE / CERTIFICATION -
Hillsborough Community College / Manatee Technical College
Real Estate License -
State of Florida
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