Dalia Abu-Qaoud

Al Meera is a public sharing holding company and the largest retailer in Qatar, with over 60 branches in the country and 20 mini-malls. In my role, I am managing the Marketing Department and all related functions. My responsibilities include, but are not limited to, the below:

• Generating a long-term marketing strategy along with annual marketing plans and budgets in alignment with the business plan and sales targets
• Full management of the loyalty program with member base of 350,000+ including program budget/scheme/structure, newsletter, raffles & promotions, monthly targeted campaigns in line with annual strategy, personalized marketing, insights and reporting, etc.)
• Public relations – development and implementation of PR and communication plan with key messages through newspapers and social media, community outreach, interviews, etc
• Responsible for all brand identity, marketing and communication activities including evaluating the branding, re-branding, developing all stationery and marketing collaterals, all outgoing communications, press releases, advertising, exhibitions and conferences, etc
• Managing the weekly promotional flyers design, production and distribution channels
• Managing the design team for any designs for in store deco, campaigns, events, etc
• Creating and implementing marketing plans for new branch openings and projects to ensuring success and positive corporate image
• Developing digital marketing strategy and campaigns – social media platforms, community management, organic promotions and engagement posting, online competitions, targeted marketing campaigns, awareness and conversion campaigns, etc
• Responsible for advertising and media bookings (online and offline)
• Working with government and private bodies for sponsorships and activations
• Planning all CSR initiatives and activations on a corporate and branch level in addition to in collaboration with ministries and other entities
• Responsible for complaint management and customer service utilizing ticketing systems such as Zoho and SAAS, call center, website, in-branch comment box, social media platforms, surveys, etc
• Working closely with the other functions such as commercial, operations, IT, supply chain, leasing and projects to ensure alignment across all activities
• Managing the look and feel across all branches and update as needed, enhance and improve customer experience in branches, approve look and feel in new branch openings and renovations, etc
• Managing customer journey online and offline
• Responsible for in-store deco and customer experience at all times, especially during main events such as Ramadan, National Day, Anniversary Sale and Back to School, among others.
• A Few Highlights:
• Introduced the first Reverse Vending Machines in Qatar across 22 branches and working with government entities and large organizations on raising awareness on recycling
• Managed the opening, from branding and customer journey to grand opening event and media campaign, for 10 branches during 2019-2022 introducing wholesale concept branches and fully automated check-out free smart branches
• Supported the business and achieved positive financial results for four consecutive years followed by the design and finalization of Annual Reports for shareholders
• Launched the floating marketing, the first of its kind in Qatar, offering a supermarket on a boat in the middle of the sea for island goers and jet ski and yachts owners
• Actively worked with FIFA and the Supreme Committee of Delivery and Legacy in addition to relevant government entities leading to the successful World Cup FIFA Qatar 2022
• As an exclusive retailer with Official Licensed FIFA products, successfully managed the launch and marketing of the products with strong digital campaigns, influencer coverage, in-store point of sale material, etc
• Designed and launched 10 temporary branches with world cup look and feel in strategic locations such as Fan Accommodation areas, bus depots, etc.
• Launched the first fully autonomous check-out free supermarket in Qatar and the region. Managed look-and-feel, customer journey, branding, PR, marketing plan, influencer coverage, etc.
• Designs and launched the e-commerce platform for online ordering and finalized partnerships with four delivery applications (Talabat, Instashop, Rafeeq and Snoonu) for added exposure and increase in sales.

• Tanween is a development management company servicing major clients with a large portfolio of properties under development, ranging from master planned communities to fully fledged integrated cities. Tanween covers almost all sectors of real estate development
• Responsible for all brand identity, marketing and communication activities including evaluating the branding, re-branding, developing all stationery and marketing collaterals, all outgoing communications, press releases, advertising, exhibitions and conferences, etc. For Tanween and its clients.
• Create strategic marketing plans and budgets for the client projects ensuring long-term success followed by implementation, project launch events, etc
• Act as the focal point between clients and associated vendors
• Closely manage and monitor the marketing and project teams to ensure that all corporate and project media plans are properly aligned
• Ensure a sustainable look and feel for all corporate and project identities through closely coordinating with all creative agencies and production houses
• Assist and collaborate to determine strategy and manage execution within the organization by collaborating with Engineering, planning and all other team and cross functional marketing counterparts
• Deliver and implement an appropriate annual corporate advertising and branding strategy within agreed budget
• Develop and manage the marketing budget for Tanween, subsidiaries and clients.
• A Few Highlights:
• Developed and launched the new logo and brand
• Managed the creation of logo, name and brand of 4 large multi-use developments for a client in addition to their marketing plan and budget
• Created the brand and identity of a Residential Community, The Park Residences, consisting of 890 apartments and managed the offline and digital campaign achieving 100% occupancy in the first year.
• Launched the call center, CRM system for The Park Residences.
• Applied and received award for Best International Development Marketing by International Property Awards, UK.

• Managing all marketing and communications related issues for the company.
• This includes, but is not limited to, developing annual marketing plans and budgets, brand management and conformance, marketing collaterals, conference partnerships and participation, media planning, CSR activities, PR management, social media content management, advertising and sponsorships, corporate events, internal and external newsletters, website, awards, and much more.

• Fully responsible for all communication material for Barwa International
• Reporting directly to the company CEO, I was responsible for the department that handles all marketing for Barwa International from setting objectives and developing marketing plans and budgets followed by implementation including video creation, exhibition stand creation and participation, interviews, sponsorships, and more

• The department's duties also include researching and studying all aspects of selected international markets for potential real estate investment and developments.

• During my three years, my work mainly consisted of the following:
• Special Translation Team: Specifically chosen by the main trainers and the higher management to manage and work on priority government special translation projects
• Quality Control: Reviewing documents submitted by team members and ensuring that no priority information was missed and making it legible for American understanding.

• Reporting to District Manager, my responsibilities involved management of all store related operations such as meeting sales goals, hiring and training, daily operations, inventory and ordering, scheduling and payroll, marketing and promotions, in-store deco, branch events, etc.

• Responsibilities include supervising Front Desk clerks and operations, supervising reservations, analyzing and interpreting different reports and promotions, reviewing and following-up on cash/credit reports, providing tourist information and tour booking, and working with big group reservations
• I also received training in different departments of the hotel including sales & marketing and events and catering.