Dallas Balderas
Winnie
Summary
Dynamic Senior Marketing Manager with a proven track record at Discount Tire, driving brand visibility and customer engagement through strategic promotional campaigns. Expert in data analysis and sales leadership, I foster team accountability and mentor junior staff, enhancing skills and operational effectiveness while achieving significant sales growth.
Skilled marketing professional with robust background in creating and executing strategic campaigns that drive growth. Known for strong team collaboration, adaptability to changing needs, and delivering measurable results. Adept in digital marketing, market analysis, and brand management, with focus on innovation and client satisfaction. Reliable and consistently effective in achieving organizational goals.
Offering strong foundation in customer service and sales with readiness to learn and develop in automotive industry. Brings excellent communication and people skills, capable of quickly mastering product knowledge and sales techniques. Ready to use and develop problem-solving and negotiation skills.
Overview
4
4
years of professional experience
Work History
Senior Marketing Manager
Discount Tire
03.2020 - 2026
- Led strategic marketing initiatives to enhance brand visibility and customer engagement.
- Developed and executed promotional campaigns, resulting in increased foot traffic and sales conversion.
- Focused deeply on phone conversion, based on getting customers in the door by being inviting and easy.
- Held team accountability meetings daily before and after shifts, as well as corporate meetings about performance.
- Analyzed data trends to inform decision-making and drive project success.
- Mentored junior staff, fostering professional growth and skill development.
- Facilitated training sessions to ensure adherence to best practices and company policies.
- Evaluated existing processes, recommending improvements for increased effectiveness and cost savings.
- Maintained professional, organized, and safe environment for employees and patrons.
Packaging Line Operator
Mill Steel
02.2019 - 08.2020
- Operated packaging machinery to ensure efficient production flow and maintain quality standards.
- Monitored line performance, identifying and resolving issues to minimize downtime.
- Trained new operators on equipment operation and safety protocols to enhance team efficiency.
- Conducted regular inspections of packaging materials and finished products for compliance with specifications.
- Kept track of orders and business flow to enhance ethics and business goals.
- Operated forklifts to transport materials across warehouse efficiently.
- Operated heavy machinery including Big Red Taylor forklift to complete construction projects efficiently.
Feed Loader
D&L Farm and Home
03.2016 - 06.2018
- Operated feed loading equipment to ensure efficient product distribution.
- Maintained accurate inventory records for feed supplies and equipment.
- Collaborated with team members to optimize workflow and reduce loading times.
- Conducted routine maintenance checks on machinery to ensure operational safety.
- Assisted in managing supply chain logistics for timely product delivery.
Education
High School Diploma -
East Chambers
Winnie, TX01-2018
Skills
- Strategic marketing
- Brand management
- Data analysis
- Promotional campaign development
- Customer engagement strategies
- Supply chain logistics
- Inventory management
- Communication skills
- Problem resolution
- Strategic planning
- Sales leadership
- Marketing analytics
- Sales expertise
- Media planning
- Advertising campaigns
- Outstanding people skills
Timeline
Senior Marketing Manager
Discount Tire
03.2020 - 2026
Packaging Line Operator
Mill Steel
02.2019 - 08.2020
Feed Loader
D&L Farm and Home
03.2016 - 06.2018
High School Diploma -
East Chambers