Dallas Davidson
Springville
Summary
Results-driven digital marketing strategist specializing in campaign performance analysis and conversion rate optimization. Expertise in enhancing audience engagement through targeted digital strategies. Proven track record in managing successful campaigns and producing high-quality copy.
Overview
2
2
years of professional experience
Work History
Digital Marketing Strategist
UI Charitable
Provo
11.2025 - Current
- Developed campaigns to engage customers through multiple digital channels, including social media, email, search engine optimization, and pay-per-click.
- Developed targeted digital marketing campaigns for charitable initiatives.
- Collaborated with team members to develop innovative marketing strategies that aligned with campaign goals.
- Analyzed campaign performance data to pinpoint areas for optimization and enhance overall effectiveness.
- Optimized website performance by making improvements based on user feedback and A and B testing results.
- Designed, tested, and optimized landing pages to maximize conversions.
- Supported budgeting decisions for digital marketing initiatives to ensure alignment with strategic objectives.
Copywriter
The Last Coach
St. George
07.2025 - 11.2025
- Crafted engaging copy for marketing campaigns, enhancing brand voice and audience connection.
- Edited existing copy for improved readability, ensuring clarity and alignment with brand messaging.
- Edited and proofread copy for clarity, grammar, and consistency.
- Utilized social media tools to schedule posts and analyze audience engagement, optimizing content strategy.
- Participated in brainstorming sessions to generate innovative campaign ideas.
- Brainstormed new approaches to increase engagement with target audiences.
- Developed marketing campaigns for social media platforms to increase engagement.
Video Operations and Editorial Director
Davidson Liquidation
Phoenix
01.2024 - 07.2025
- Developed engaging content for various social media platforms.
- Edited and proofread content to ensure clarity and accuracy.
- Engaged with audiences by responding to comments and messages online.
- Utilized analytics tools to monitor content performance and audience engagement.
Education
High School Diploma -
Snow Canyon High School
St. George, UT05-2019
Skills
- Digital marketing strategy
- Search engine optimization
- Pay-per-click advertising
- Conversion rate optimization
- Campaign performance analysis
- Audience engagement strategies
- Content marketing
Timeline
Digital Marketing Strategist
UI Charitable
11.2025 - Current
Copywriter
The Last Coach
07.2025 - 11.2025
Video Operations and Editorial Director
Davidson Liquidation
01.2024 - 07.2025
High School Diploma -
Snow Canyon High School