Dallas Davis

Responsible for managing relationships with existing and prospective national account clients across various sectors including commercial, school, government, and non-profit. Primary goal is to increase revenue and profitability on an assigned portfolio accounting for $3 million in annual spend.

• Coordinated the growth of franchise opportunities by identifying and cultivating relationships with potential franchisees, resulting in a 20% increase in new franchise locations within the first year.
• Developed and implemented strategic marketing initiatives to promote brand awareness and attract qualified franchise candidates, resulting in a substantial increase in leads and conversions.
• Established and maintained strong relationships with prospective franchisees, providing guidance and support throughout the onboarding process, resulting in a high retention rate of new franchisees.

• Successfully generated revenue for Cox Media by selling local, regional, and national advertising on cable networks and digital platforms, consistently meeting monthly, quarterly, and annual budget goals.
• Collaborated with support staff and relevant departments to ensure fulfillment of advertising commitments.
• Conducted thorough consultations with clients to analyze their needs, budget constraints, and timelines, developing tailored solutions to effectively address their requirements.

• Collaborated with residents of affluent communities and local businesses to spearhead the development of a high-quality monthly publication.

• Achieved promotion to Premise Marketing Consultant within 1 year of employment.
• Engaged in direct consultations with small and medium-sized business owners to address marketing challenges and formulate tailored strategies.
• Ranked #1 for New/Non-increase dollars, Net Gain %, and Overall PRR Ranking during the 2014 and 2015 campaigns.