Robert Burton
Southern Pines,NC
Summary
Results-oriented National Account Manager with a strong track record in building lasting business relationships and enhancing customer loyalty. Skilled in managing key accounts and delivering tailored product solutions that drive customer satisfaction. Expertise in optimizing sales growth and expanding territory through effective navigation of vendor-distribution channels and responsiveness to market trends.
Overview
14
14
years of professional experience
Work History
National Account Manager
Parts ASAP / Arrow Attachments
Lenexa, Kansas
01.2025 - Current
- Managed key national accounts, enhancing client relationships and increasing product adoption.
- Executed strategic plans that increased revenue and expanded national accounts.
- Resolved escalated customer service issues promptly for national accounts.
- Rebuilt relationships with lapsed accounts to promote offerings and drive re-engagement.
- Collaborated with cross-functional teams to enhance customer service and satisfaction.
- Facilitated training sessions on new product features for clients.
- Gathered and analyzed sales data to identify trends and adjust strategies accordingly.
- Represented company at trade shows and conventions, showcasing products to prospective clients.
Key Account Manager
Arrow Attachments
Lenexa, Kansas
09.2019 - 01.2025
- Developed strategic account plans to drive growth and retention across key clients.
- Identified upselling opportunities for additional products to existing clients, contributing to overall account growth.
- Managed relationships with internal teams and external customers to foster collaboration and support client objectives.
- Conducted regular business reviews to assess client needs and proactively address challenges.
- Resolved client issues promptly, maintaining strong partnerships and loyalty.
- Analyzed market trends to inform account strategies and drive informed decisions.
- Increased product sales through targeted marketing campaigns and brand awareness initiatives.
- Utilized CRM tools to analyze key account data and generate insightful reports.
Business Development Manager
Arrow Attachments
Lenexa, Kansas
01.2018 - 09.2019
- Identified potential clients, established relationships, and negotiated contracts.
- Executed client acquisition strategies by identifying and pursuing new business development opportunities.
- Cultivated partnerships with key industry players to expand market presence.
- Developed tailored business proposals based on client needs and specifications.
- Conducted competitor analysis to shape effective business strategies and positioning.
- Managed customer relationships to enhance satisfaction and foster long-term engagement.
- Established new customer accounts through negotiation and sales closing techniques.
- Maintained a comprehensive database of existing customers and prospective leads.
Business Development Manager
Xtreme/Snorkel Manufacturing
Henderson, NV
12.2016 - 12.2017
- Identified potential clients, nurtured relationships, and successfully negotiated contracts to expand client base.
- Established new customer accounts through effective negotiation and sales techniques.
- Cultivated strategic relationships with companies on ENR Top 400 Contractors list to enhance market presence.
- Facilitated in-depth meetings to evaluate current and future customer needs, driving tailored solutions.
- Managed customer relationships, ensuring satisfaction and long-term engagement.
- Collaborated with dealer network to effectively promote sales and service offerings.
- Executed competitor analysis to shape business strategies and positioning efforts.
- Analyzed collected data to recommend optimal Snorkel and Xtreme products and services.
Regional Sales Manager
Xtreme/Snorkel Manufacturing
Henderson, NV
01.2016 - 12.2016
- Developed targeted sales campaigns aligning with company objectives, resulting in increased market penetration.
- Directed promotion and sales initiatives for snorkel and Xtreme products in new markets, driving brand awareness.
- Managed relationships with key clients to enhance brand loyalty across the region.
- Established connections with key accounts through personal visits and proactive outreach, strengthening client relationships.
- Analyzed sales statistics and demographics to formulate actionable sales plans for end users and dealers.
- Reviewed market analysis to assess customer needs, volume potential, pricing schedules, and discount rates.
- Implemented effective territory management techniques to optimize regional performance.
- Resolved customer inquiries promptly and escalated complex issues.
Sales Executive
Merlo/AMS
Rock Hill, SC
01.2012 - 01.2016
- Managed account relationships and developed business for Southeast territory, driving sales growth.
- Increased new machinery imports from $0 to $4 million within two years.
- Sold first Merlo telehandler in USA and established first dealership.
- Built customer base for new machinery products in USA, establishing initial dealer network to facilitate distribution.
- Evaluated client customer bases to identify needs and present optimal machinery solutions.
- Provided machinery solutions to rental companies and contractors, including handling equipment and agricultural applications.
- Maintained post-sale customer relationships through ongoing service training and product demonstrations.
- Collaborated with marketing team to align strategies, enhancing overall sales effectiveness.
Education
Bachelor of Science -
East Carolina University
Greenville, NCSkills
- Sales and business development
- Key account retention
- B2B sales
- Sales forecasting
- Sales training
- Profit and loss management
- Budgeting and expense control
- Relationship building
- Negotiation skills
- Problem solving
- Analytical abilities
- Organizational skills
- Time management
- Account management
- Customer relationship management
- Industry knowledge
- Effective communication
- Adaptability to change
- Account development
- Marketing planning
- National sales leadership
- Business growth strategies
- Product knowledge
- Public speaking and presentations
- Team collaboration
Qualifications - Sales And Management
- Sales and Business Development
- Creative and Strategic Sales Planning
- Key Account Management / Retention
- Sales Presentations and Client Training
- Sales Forecasting / Target Planning
- Relationship Building
- Problem Solving / Troubleshooting
- Business to Business Sales
Timeline
National Account Manager
Parts ASAP / Arrow Attachments
01.2025 - Current
Key Account Manager
Arrow Attachments
09.2019 - 01.2025
Business Development Manager
Arrow Attachments
01.2018 - 09.2019
Business Development Manager
Xtreme/Snorkel Manufacturing
12.2016 - 12.2017
Regional Sales Manager
Xtreme/Snorkel Manufacturing
01.2016 - 12.2016
Sales Executive
Merlo/AMS
01.2012 - 01.2016
Bachelor of Science -
East Carolina University