Dallin Lucas
Payson,UT
Summary
Versatile digital content specialist with 10+ years of experience driving brand growth through engaging storytelling and viral content creation. Expert in Adobe Suite and social media strategy, with a proven track record of scaling audiences and delivering impactful results.
Overview
12
12
years of professional experience
1
1
Certification
Work History
Director of Digital Content
PhoneSoap
01.2017 - Current
- Directed the creation, management, and distribution of digital content for PhoneSoap, developing and executing innovative content strategies that aligned with the company's brand messaging and target audience. Oversaw a team of content creators and collaborated with cross-functional departments to optimize and enhance content across all digital channels. Continually monitored and analyzed content performance metrics to drive content marketing efforts forward.
- Grew social media accounts organically, delivering outstanding results that included increasing TikTok followers from 1,000 to 400,000 and Instagram followers from 20,000 to 69,000. Utilized strategic content creation and distribution techniques to achieve these impressive outcomes.
- Demonstrated a remarkable ability to create viral video content that resonates with audiences, producing multiple videos that have reached millions of views each, with some videos gaining as many as 28 million views. Used innovative storytelling techniques and a keen understanding of audience preferences to create compelling video content.
- Engaged actively with the audience in the comments section, responding to inquiries and comments and continuing the company's brand voice, to better understand the audience's needs and preferences.
Video Producer
Volubtuous Orange LLC
01.2014 - Current
- Delivered exceptional video content to a diverse range of clients, consistently exceeding expectations.
- Filmed and edited promotional videos for new and emerging artists at a Universal Music Group subsidiary, showcasing their unique talents and building their brand.
- Conducted interviews and filmed family history documentaries, preserving treasured stories and memories for future generations.
- Produced a series of highly effective workout videos for a client's app, helping to motivate individuals who are new to exercise to achieve their fitness goals.
- Elevated overall video quality with meticulous attention to detail in all aspects of post-production, including color grading, sound design, and motion graphics integration.
- Enhanced video production quality by utilizing advanced editing techniques and innovative storytelling methods.
Education
Digital Cinema Production -
Utah Valley University
Skills
- Adobe Premiere
- Adobe Photoshop
- Adobe After Effects
- Social Media Management
- Content and Video editing
- Content strategy development
Certification
- AVID Certified
- Adobe Creative Suite Certified
Timeline
Director of Digital Content
PhoneSoap
01.2017 - Current
Video Producer
Volubtuous Orange LLC
01.2014 - Current
Digital Cinema Production -
Utah Valley University
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