Mark Schoeck
Chicago,IL
Summary
Creative and versatile content creation specialist with 15 years of experience in writing, editing, and producing a wide range of content. Adept at crafting compelling newsletters, sportswriting, copy editing, editing video content, designing engaging graphics, and developing strategic content plans to maximize impact. Skilled in leveraging multimedia tools and platforms to deliver high-quality content that drives engagement and meets business objectives.
Overview
14
14
years of professional experience
Work History
Director of Digital Content
Stadium
07.2019 - 08.2024
- Oversaw a team of writers and editors; generated story ideas, published breaking news stories, game coverage, and blog posts with speed and accuracy, quickly improving Stadium's web traffic as a result.
- Served as primary editor and point of contact for insiders Jeff Goodman (MBB), Brett McMurphy (CFB) and Russell Dorsey (MLB) to publish national breaking news stories and articles at any hour of the day.
- Wrote and produced newsletters for over 25,000 subscribers, achieving an average open rate of 30% by creating compelling subject lines and covering sports and athletes preferred by subscribers.
- Managed bottom line (ticker) editorial operation to include news, scores and marketing materials.
- Oversaw a team of content managers and video producers; trained producers to edit videos and design still and motion graphics.
- Managed partnerships with digital streamers and ad campaigns, ensured delivery and fulfillment of content as required by each partner.
Editorial Director
Stadium
09.2017 - 07.2019
- Developed an editorial team from scratch, generated content ideas and strategies, edited and published articles, columns, blog posts and breaking news stories before taking over all digital content operations in 2019.
Director of Content
120 Sports
10.2016 - 09.2017
- Continued App Production Manager duties while also managing a social media team.
- Synchronized content strategy between live show producers, VOD content managers and social team to create a cohesive content offering.
- Streamlined schedules and workflows, trained employees to be capable members of multiple teams to achieve personal goals while fulfilling company business objectives.
App Production Manager
120 Sports
04.2013 - 10.2016
- Led a one-of-its-kind production team to produce live data for 10 hours of live programming per day, instantly turning live content into over 200 videos on-demand per day while sending custom push notifications around breaking sports news.
- Trained writers and editors to create compelling copy that adhered to AP Style in order to present a consistent voice with precision.
- Designed unique graphics to enhance VOD programming, training team members to design them using Photoshop.
- Played a critical role in developing the programming strategy and brand of 120 Sports.
- Created streamlined production schedules and collaborated with production employees to communicate objectives and goals.
- Worked with sales and revenue teams to fulfill advertisement requirements.
Producer
Pro Football Weekly
02.2012 - 04.2013
- Produced roughly 25 NFL-related videos per week; managed a shooting and uploading schedule.
- Contributed written NFL content for profootballweekly.com.
- Uploaded and packaged digital video content on multiple content management systems.
- Edited videos using Final Cut Pro and After Effects; designed still graphics using Photoshop.
- Operated a camera for all videos including in-studio hits, press conferences, and game and practice footage.
Production Assistant
Pro Football Weekly
09.2010 - 02.2012
- Assisted the senior producer and video editors before taking over production operations in May 2011.
Education
Bachelor of Arts - TV/Radio & Creative Writing
Valparaiso University
Valparaiso, IN06.2006
Skills
- AP Style
- Search Engine Optimization (SEO)
- Wordpress
- Photoshop
- After Effects
- Adobe Premiere Pro
- Paid Social Campaigns
- Microsoft Office
Timeline
Director of Digital Content
Stadium
07.2019 - 08.2024
Editorial Director
Stadium
09.2017 - 07.2019
Director of Content
120 Sports
10.2016 - 09.2017
App Production Manager
120 Sports
04.2013 - 10.2016
Producer
Pro Football Weekly
02.2012 - 04.2013
Production Assistant
Pro Football Weekly
09.2010 - 02.2012
Bachelor of Arts - TV/Radio & Creative Writing
Valparaiso University
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