Damian Nardella
Floral Park,New York
Summary
Performance marketing professional with over 20 years experience working in online advertising and integrated marketing across CPG, Telecom, Fashion, QSR, E-commerce and Enterprise Technology industries - B2C, SMB and B2B. Persistent leader eager to lead and grow organizations. Skilled in strategic planning, problem-solving, and communication with good understanding of business principles, project management and team leadership. Collaborative with relentless work ethic.
Overview
2
2
years of professional experience
Work History
SVP Performance Media Lead
Publicis Collective
New York, NY
06.2022 - Current
- Hired and managed employees to maximize productivity while training staff on best practices and protocols.
- Delivered exceptional customer service by implementing best practices and fostering a culture of accountability within the organization.
- Developed and executed strategic initiatives to drive business growth, resulting in higher revenues and market share expansion.
- Championed innovation by encouraging cross-functional teams to pursue creative solutions to complex challenges.
- Collaborated with executive leadership team members on long-term strategic planning that ensured sustainable success for the company.
- Established a culture of continuous improvement, leading by example to drive operational excellence across the organization.
- Enhanced company performance by implementing new strategies and streamlining operations.
- Identified opportunities to improve business process flows and productivity.
- Strengthened relationships with key stakeholders, fostering trust and collaboration across the organization.
- Developed and implemented new strategies and policies in collaboration with executive partners to establish and achieve long-term business objectives, providing company with strong and sustainable organizational leadership.
SVP Performance Media Lead
Spark Foundry
- Lead performance media excellence within the teams and cross-agency partnership
- Responsible for implementing Sparks world-class strategic approach to SEM/SEO/social media/ECRM/commerce/ programmatic planning & buying
- Ensure strategic integration of SEM and social with all other media channels throughout brand planning and activation
- Assist the performance media lead on PIT's Citibank performance campaigns; responsible for uncovering and delivering cutting edge and innovative Publicis tools, services and thinking to our clients as well as ensuring the operating model is constantly evaluated and improving to deliver best in class activation services
- Developed a performance consultative practice that services clients across the Publicis network including clients with in-house performance services
- Work with day-to-day teams to develop strategies to increase client growth activity, whether organic or new business
- Identify performance marketing capabilities and resource gaps, take actions to ensure ongoing excellent service-level quality across all teams
- Recognize client and agency needs for further education, training, and coordinate learning opportunities for all team members, as well as interested clients
- Integral part of Spark’s East Coast new business team
- Manage the Programmatic sales pipeline through a strong understanding and detailed focus on working with the Citibank client, trading desks, exchanges, DSPs, and SSPs
- Work with partners (external and internal) as well as the Citibank client to develop Programmatic revenue projections, annual budgets, long-term business planning and measure performance against key strategic goals
- Ensure all Citibank programmatic media plans have a developed supply strategy, rich and well thought out audience, data, and measurement strategies
- Emphasis refining the value chain ensuring maximum efficiency and effectiveness for the media dollar.
Manager
Optimedia/Blue 449 (Publicis Groupe)
- Focus was placed on providing first time SEM clients with a powerful campaign to ensure comfort and growth within the vertical
- Expanded SEM to many of Optimedia’s clients, increasing the SEM team footprint across the agency
- Opened and managed 3 new offices (San Francisco, Seattle & Chicago) to provide on the ground coverage for our clients
- Client billing increased from $5mm in 2007 to $200mm in 2017
- Evolved Whirlpool/Maytag co-op programs to include leading retailers Home Depot and Lowes
- Developed T-Mobile’s first SEM go to market campaign around the launch of the new Sidekick in 2007 and innovated one of the first ever YouTube campaigns with the Dwayne Wade Remix launch
- Collaborated with our internal strategic and TV buying leads to coordinate the Denny’s Free Grand Slam Superbowl initiative in 2011 which helped Denny’s surpass IHOP as the market share leader
- Created an SEM consultant team that helped provide strategic recommendation, campaign auditing and complete SEM team reorganization for all agencies within Publicis including, Spark Foundry, Zenith, Starcom and Performics
- Client roster included T-Mobile, Whirlpool/Maytag, Richemont, Pizza Hut, Denny’s, Nintendo, Scion, Sanofi Aventis/Pasteur, etc
- As a member of the executive team, I maintained different roles including oversight of all SEM teams and accounts, client services, SEM media strategies, planning and buying, responsibilities for the SEM teams P&L, team management, business development, thought leadership and participation in the strategic direction of the agency.
Senior Account Manager, Paid Search
Draft FCB
- Developed Merck’s first go to market strategy for paid search across several various brands including Fosamax, Gardasil, Januvia and RotaTeq
- Liaised with 15+ clients and vendors, pertaining to campaign planning, performance, and optimizations
- Worked directly with C-level executives and company officers in leading SEM research, forecasting, strategy, and written proposal for PwC SEM pitch
- Establish DTC vs HCP website initiative that allowed us to better track website visits.
Account Manager, Paid Search
Did-it.com
- Conducted day-to-day account management and optimizations, including keyword and ad copy development, keyword mining/SQRs, A|B testing and budget pacing
- Responsible for $3.2MM budget across 14 accounts all ecommerce, ROI based campaigns
- Lead new business tool presentation to perspective clients.
Education
B.A., Music Industry Business – Marketing & Management Concentration -
State University of New York At Oneonta, School of Business
Oneonta, NY05.2000
Associate of Arts - Business
SUNY Farmingdale
Farmingdale, NY05.1988
Skills
- Dynamic leadership
- Strategic vision
- Operational excellence
- Team building
- Rapid Decision making
- Business planning and forecasting
- P&L Management
- Accountable
- Resourceful
Timeline
SVP Performance Media Lead
Publicis Collective
06.2022 - Current
SVP Performance Media Lead
Spark Foundry
Manager
Optimedia/Blue 449 (Publicis Groupe)
Senior Account Manager, Paid Search
Draft FCB
Account Manager, Paid Search
Did-it.com
B.A., Music Industry Business – Marketing & Management Concentration -
State University of New York At Oneonta, School of Business
Associate of Arts - Business
SUNY Farmingdale