Damian Santiago
Pataskala
Summary
Dynamic enterprise sales & marketing executive recognized for generating significant revenue through strategic partnerships and comprehensive go-to-market strategies. Expertise in leading cross-functional teams and complex negotiations, fostering executive relationships that drive organizational growth across technology and professional services sectors.
Overview
19
19
years of professional experience
Work History
Founder & President
Franchise Fit Finder
09.2025 - Current
- Founded a franchise advisory and technology platform helping entrepreneurs identify ideal franchise opportunities.
- Created the go to market strategy, customer acquisition model, and strategic partnerships.
- Lead all aspects of business operations, sales, marketing, and growth planning.
Founder & President
Fractional Sales LLC
09.2025 - Current
- Provide executive level sales leadership and strategic business development consulting.
- Advise founders and executive teams on revenue strategy and sales process optimization.
- Build scalable business development frameworks and partnership programs.
Vice President, Franchise Relationships
ChoiceLocal
04.2025 - Current
- Lead enterprise sales strategy and oversee franchise relationship growth initiatives.
- Build executive relationships with CEOs, founders, CMOs, and private equity stakeholders.
- Lead complex enterprise negotiations involving multiple stakeholders and long sales cycles.
- Oversaw cross-functional teams to ensure alignment with organizational goals and objectives.
Business Development Director / Senior Partner, Franchise Relationships
ChoiceLocal
07.2014 - 04.2025
- Personally responsible for generating more than 30% of company revenue
- Spearheaded strategic business development initiatives that expanded enterprise growth.
- Consulted franchise systems on growth strategy and customer acquisition.
- Identified and capitalized on emerging market opportunities.
Mission Director
St. Paul's Outreach
08.2011 - 05.2014
- Led and mentored teams while providing organizational leadership.
- Developed stakeholder networks and drove fundraising initiatives.
- Planned and executed large scale programs and events.
Senior Fundraising Representative
RuffaloCODY
02.2007 - 12.2010
- Secured over $230,000 in charitable contributions through strategic outreach.
- Developed expertise in consultative selling and relationship development to enhance donor engagement.
- Achieved status as top sales producer in call center history.
Education
Bachelor of Arts & Science - Communications with a concentration in Marketing and Sales
Bowling Green State University
Bowling Green, OHSkills
- Business Development
- Sales leadership
- Market strategy
- Strategic Partnerships
- Revenue growth
- Pipeline management
- Digital Strategy
- Team development
- Market research
- Brand Development
- Team Leadership
- Team development
- Cross-functional leadership
- Effective Communication
- Problem Solving
- Strategic Thinker
- Negotiation skills
- Brand Development
Selected Career Highlights
- More than 15 years of enterprise sales and business development leadership.
- Founder of Franchise Fit Finder and Fractional Sales LLC.
- Vice President leading strategic franchise partnerships and enterprise growth initiatives.
- Record setting sales producer with a career built on consultative selling.
- Proven ability to build executive relationships and develop high performing teams.
Accomplishments
- Top Performer Award 2010 - RuffaloCody (BGSU)
- 10 years "Helping Others" Award 2024 - ChoiceLocal
Timeline
Founder & President
Franchise Fit Finder
09.2025 - Current
Founder & President
Fractional Sales LLC
09.2025 - Current
Vice President, Franchise Relationships
ChoiceLocal
04.2025 - Current
Business Development Director / Senior Partner, Franchise Relationships
ChoiceLocal
07.2014 - 04.2025
Mission Director
St. Paul's Outreach
08.2011 - 05.2014
Senior Fundraising Representative
RuffaloCODY
02.2007 - 12.2010
Bachelor of Arts & Science - Communications with a concentration in Marketing and Sales
Bowling Green State University