Damini Cousik

• Architected and deployed the client rendering layer for AI-powered business conversations on Instagram. By restructuring the response pipeline around optimistic rendering, achieved a 10x decrease in user dismissals and a multi-second improvement in p75 latency—unblocking a major engagement initiative and delivering more than double the anticipated conversion lift.
• Identified in-feed placement as an untapped lead generation surface and spearheaded an end-to-end initiative. Led a cross-platform team through experimental design and launch, delivering a multi-percentage-point increase in overall ad conversions and a greater than 300% relative conversion lift for the targeted in-feed surface.
• Restored platform-wide CRM lead delivery and defended multi-million-dollar revenue stream for top-tier enterprise partner by diagnosing and resolving multi-year data-format defect in mobile experience layer.
• Re-architected the location-based dealer search rendering pipeline to resolve a critical iOS crash, protecting an eight-figure revenue stream for a premier automotive enterprise and hardening the platform-wide experience for real-estate, healthcare, and financial advertisers
• Engineered an automated post-submission messaging architecture on iOS—featuring a localized interface and Ads Manager integration—to empower businesses with instantaneous lead response capabilities. Drove up to a 25% reduction in advertiser cost-per-lead, establishing the system as a foundational pillar of the click-to-message advertising ecosystem.
• Architected the foundational iOS system for native in-app lead form unlocking on-site lead capture for an ecosystem of over 400M+ monthly active users. Engineered the rendering pipeline and privacy-preserving data architecture from the ground up, eliminating user friction by replacing legacy external web routing with a seamless native experience

• Programmed robust iOS creative features across the application, strictly optimizing memory footprints and render latency to sustain high-performance user interactions on a platform serving millions of daily active users.

• Spearheaded the development of a foundational, cross-platform podcast player to drive Amazon Music's expansion into the podcast ecosystem. Built secure, lightweight streaming frameworks that eliminated distribution friction, empowering creators to seamlessly syndicate content across third-party web properties.

• Optimized modern web applications for complex biomedical data management on the DERIVA platform. By redesigning the client-server data binding layer, achieved a 50% reduction in end-to-end application load times

• Architected customized enterprise WMS modules for the SCOPE product, boosting system availability by nearly 50% and dramatically improving architectural scalability. Implemented dynamic print allocation algorithms and an automated wave message API for Material Handling Equipment (MHE), driving a 23% increase in client revenue.
• Received Star Performer of the Quarter and Manhattan Spirit award for leadership, quality improvements, and mentorship within SCOPE engineering team.
• Slashed monthly stock discrepancies by over 50% and elevated fulfillment accuracy across three major client distribution centers by architecting and deploying real-time inventory tracking dashboards.

Coursework: Analysis of Algorithms, Information Retrieval, Web Technologies, Software Engineering