Summary
Overview
Work History
Education
Skills
Certification
Hobbies and Interests
References
Languages
Extracurricular Activities
Timeline
Generic

Damla Duzel Gulseren

Knoxville,TN

Summary

Results-driven business process analyst with over 11 years of experience in process optimization and digital transformation. Expertise in using Power BI and Python to drive operational efficiency and deliver data-driven solutions. Proven success at Siemens in leading impactful projects that enhance workflows and align with business goals. Eager to apply my skills in optimizing processes and driving growth within a forward-thinking organization.

Overview

11
11
years of professional experience
1
1
Certification

Work History

PROCESS OPTIMIZATION & DIGITALIZATION BUSINESS PROCESS ANALYST

SIEMENS
Orlando, FL
01.2023 - 09.2024
  • Developed custom Power BI dashboards to visually track and summarize key performance indicators (KPIs) and financial data across all projects, enabling actionable insights and better decision-making.
  • Led eight high-impact process optimization projects, overseeing both internal and external initiatives, leveraging advanced data analysis, business case development, and cutting-edge digital solutions (RPA, AI, data analytics, Knime) to drive significant operational improvements.
  • Collaborated closely with customers to define and refine project scope, including KPIs and SLAs, ensuring seamless project delivery, and a smooth transition to operational teams, aligning with strategic business goals.
  • Provided expert technical support for an in-house developed Python application, troubleshooting and optimizing the system to meet evolving business unit needs, and enhance overall performance.
  • Facilitated synchronization and communication between development teams and client stakeholders, ensuring that customer needs were consistently met, and fostering strong relationships built on trust and transparency.

SENIOR BUSINESS INTELLIGENCE CONSULTANT

UNICREDIT
Istanbul
08.2020 - 03.2022
  • Developed and deployed 12 complex, customized dashboards on Qlik Sense and Power BI, integrating business, financial, fraud, and economic data to deliver actionable insights, and support strategic decision-making within the banking industry.
  • Managed the end-to-end reporting process, ensuring the accuracy and efficiency of each stage, from understanding requirements and data gathering to cleaning, modeling, calculation, testing, and visualization—ensuring a seamless flow of reliable data for stakeholders.
  • Led the development of three new data marts and six data models, utilizing Power BI and PLSQL to improve data structures and enhance reporting efficiency, empowering business units with timely and accurate information.
  • Collaborated with the IT department to design and implement robust data models and data marts, ensuring optimal performance and seamless integration with business needs, while troubleshooting and resolving technical issues promptly.
  • Provided ongoing maintenance and detailed documentation for existing dashboards, facilitating continuous improvements, and ensuring smooth knowledge transfer for business units across the organization.
  • Synthesized business intelligence trends and data, delivering insightful recommendations to optimize mobile and digital activity levels, driving business growth, and enhancing digital engagement strategies.

ANALYTIC MODEL GOVERNMENT EXPERT

UNICREDIT
Istanbul
01.2019 - 08.2020
  • Reviewed and validated 112 analytic models, ensuring their accuracy and integrity before entry, and contributing to the optimization of models used for strategic business decisions.
  • Conducted thorough performance verification of 38 live models, analyzing key metrics such as Gini, AUC, and campaign results, to ensure they met business requirements, and maintained high standards of precision.
  • Identified and corrected model calculation errors, leveraging the company’s verification methods to maintain model accuracy and enhance the quality of analytical outputs.
  • Maintained detailed logs of technical outputs, versions, upgrades, and source updates, ensuring a comprehensive record of model performance, and facilitating future improvements.
  • Collaborated cross-functionally with IT and business departments to resolve identified errors and optimize analytic models, ensuring smooth operation and alignment with business objectives.

CRM DATA ANALYST

ENBD
Istanbul
08.2015 - 01.2019
  • Led data-driven business initiatives across seven business units and four departments, utilizing MySQL to analyze and solve key problems, significantly enhancing CRM strategies and operational efficiency.
  • Developed ad hoc and periodic analyses to boost hard response rates by at least 8% across all channel campaigns, driving measurable improvements in marketing effectiveness.
  • Executed analytics projects that contributed to a 15% overall business growth in digital channel marketing campaigns, optimizing customer engagement, and conversion rates.
  • Presented actionable insights from data analysis to senior management, using visualizations to communicate findings, and drive data-backed decisions in monthly strategy meetings.
  • Provided technical support for IT projects in collaboration with business units, ensuring seamless implementation of CRM strategies, and optimizing data flow across platforms.

SUPPLY CHAIN & PLANNING SPECIALIST

DAIKIN
Istanbul
08.2013 - 08.2015
  • Implemented systems for supplier evaluation and selection, improving procurement efficiency and supplier management.
  • Managed purchasing, inventory control, and material planning, ensuring the timely availability of materials and optimizing supply chain processes.
  • Collaborated with supply chain planners to forecast demand and align supply plans, minimizing disruptions, and enhancing operational efficiency.

Education

BACHELOR OF SCIENCE (B.S.) - MANUFACTURING SYSTEMS ENGINEERING

Sabanci University
Istanbul
06.2013

Skills

  • Lean six sigma
  • Business intelligence tools
  • Data assessment and analysis
  • Microsoft power BI
  • Python coding
  • R programming
  • Big data analytics
  • SQL programming
  • Data storytelling
  • Project development
  • Agile methodology
  • Multitasking
  • Dependable and responsible
  • Organization and time management

Certification

  • Lean Practitioner Certificate – Six Sigma
  • Siemens AM Intrapreneurship Bootcamp
  • Data Science Mini Master Program - Koc University
  • Boston Consulting Group - Data & Analytics for Business Program

Hobbies and Interests

  • Piano player
  • Marbling Artist
  • Home Cook

References

References available upon request

Languages

English
Full Professional
Turkish
Native/ Bilingual

Extracurricular Activities

  • Classroom assistant - Manufacturing Systems Course
  • Economics & Management Club - Board membership
  • Civic Involvement Project - Children's home

Timeline

PROCESS OPTIMIZATION & DIGITALIZATION BUSINESS PROCESS ANALYST

SIEMENS
01.2023 - 09.2024

SENIOR BUSINESS INTELLIGENCE CONSULTANT

UNICREDIT
08.2020 - 03.2022

ANALYTIC MODEL GOVERNMENT EXPERT

UNICREDIT
01.2019 - 08.2020

CRM DATA ANALYST

ENBD
08.2015 - 01.2019

SUPPLY CHAIN & PLANNING SPECIALIST

DAIKIN
08.2013 - 08.2015

BACHELOR OF SCIENCE (B.S.) - MANUFACTURING SYSTEMS ENGINEERING

Sabanci University

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Damla Duzel Gulseren